Culture is the foundation of the identity of the Chinese nation and the fundamental motivation for national progress。Cultural and economic power is equally important，The two coordinate the promotion of the comprehensive development of the country and society。August 2018，General Secretary Xi Jinping explicitly pointed out at the National Publicity and Ideological Work Conference，Develop advanced socialist culture，Stimulates the vitality of the national cultural innovation and creation，Build a socialist cultural power country。Strategic deployment of a cultural power in the Sixth Plenary Session of the 17th Central Committee of the Party in 2011，By the Fourth Plenary Session of the 19th Central Committee of 2019 proposed the overall arrangement of the modernization of national governance and governance system, including cultural governance，The cultural power strategy of the new era has gone through a stable and pragmatic journey。China is a large cultural country in a resource sense，It is also necessary to become a cultural power in the sense of capital。

Xiaokang society is not only a well -off of material level，Xiaokang at the cultural level。High -income society is not only manifested as the wealth of material，More manifestations of spiritual rich。Culture is the spiritual cornerstone of a well -off society and a high -income society，Creativity is an important connotation to realize the agenda of human sustainable development。The essence of cultural creativity is the inheritance and innovation of culture。Develop a big country cultural and creative，Comprehensively build a cultural well -off，The bet365 best casino games basic connotation and main task of becoming the construction of a new era of cultural power。

Culture is root，Creative Tuowei。Develop a big country cultural and creative，Comprehensively build a cultural well -off，To adhere to the Chinese characteristics and open self -confidence world vision of the innovation。Culture is a overall lifestyle of people in a nation and region，It has distinctive characteristics、Local characteristics with rich connotation。Culture has time accumulation of history，​​Geographical gathering in space，Dual characteristics of durability and commonality。We have to keep the essence of traditional Chinese culture，Persist in taking root in China's national position，Awe of the cultural heritage of China Chan Ruo Xinghe，Cherish the unique value concept of Chinese people，Enhance cultural self -confidence，Activate cultural stock，In people’s lifestyle、The production process reflects national characteristics and cultural connotation，will be full of exquisite、Elegant、Chinese aesthetic genes of craftsmanship creatively incorporated into all aspects of people's lives，Shape quality、Temperature、New era of life aesthetics with connotation。

The creative extension of the cultural and creative culture and creativity of the great country is not only manifested as the time to advance with the times，Breakthrough in the boundary on the space，Especially breakout of international space。We have to have an open vision and tolerant mind，Putting China in the development context of the world structure，Tell the world story to the world，Showing the global contribution of Chinese culture，Maintaining a civilized communication and dialogue with the people of all countries in the world，Working together to create world culture and world civilization shared by humans，Build a spiritual home for the community of human civilization。

Bet365 app download Cultural Reform，Creative fusion。"Although the old state，Its life is the new "。Human civilization is like a rolling long river that runs forward，Always endlessly，Vitality of life。Human civilization is also what a philosopher Feng Youlan said，"It's like a cage real fire，People who have contributed to human civilization since ancient times，None nominally vomit heart liver，Use your own efforts as a fuel "，Human civilization can be passed down from salary。Persevere in tradition，Don’t be trapped in a closed and solid thinking。The essence of culture is creation，We have to create an endless new cultural form with the courage to reform and open vision。The cultural structure of the new era is a stable cultural triangle，Three points correspond to the era of reappearance of excellent traditional culture、Localization of foreign culture and cultural creativity close to the life of the times。Reappearance of the times、local creation and cultural creation，It is the three forms of cultural reform in the new era，Together constitutes a cultural renewal system that interacts with the same frequency in dynamic evolution。

Creative integration is reflected in creative life、Comprehensive integration of creative production and creative ecology。Culture inheritance must satisfy our value preferences and aesthetic traits that live in the present，Cultural innovation must make good use of the integration method of new technologies and the integration mechanism of the new market。5G technology、Big Data、Artificial Intelligence、Cloud computing、The rapid construction of digital infrastructure such as blockchain，Provides the convenient ways to integrate technical carriers and creative fusion for the innovation of culture，Cultural data has become the most important cultural assets of cultural heritage and innovation and development。Bet365 lotto review Digital humanities become the underlying logic and thinking paradigm of digital social evolution，Digital data has become a new kinetic energy for digital creative economy development，Digital platforms have become new models for digital business innovation。So，We must firmly grasp the characteristics of the era of digital transformation，Promoting digital creativity has become the mainstream of the era of cultural heritage and innovation development。New Era of the Great Culture and Creative，Digital equipment and network frameworks to build a cultural big data system，Promoting the Standard Library of Cultural Heritage、Chinese aesthetic gene library、Innovation and construction of digital platforms such as Chinese cultural material library，Make it an creative engine that drives the high -quality development process of China's economy to achieve new and old kinetic energy conversion。

Cultural solidbook，New creativity。Material and cultural interaction、Jiao Xianghui。The material progress of the well -off society is not only conducive to the prosperity of culture，and the high -quality development of cultural and creative cultural and creative great nations also in turn becomes the source of the driving force for economic growth and the well -being of people's livelihood。With the continuous impact of the new crown pneumonia epidemic and the acceleration upgrade of emerging technologies，The original social class and labor method are differentiated、Transformation and reorganization。The construction of a cultural power in the new era must "stimulate the cultural innovation and creative vitality of the national"，Pay attention to people's livelihood orientation，Strengthen cultural governance，Pay more attention to different groups、Cultural cultivation of different industries，Stimulate the original culture of the whole people，bet365 best casino games Create a new era of culture and art，Further liberation and development of cultural productivity，Constructing a full factor market for the cultural industry，Improve cultural innovation，Increase the integration and development of cultural creativity and related industries，Improve cultural soft power，Enhance the cohesion and attraction of culture。

Current，Whether it is the short video of the network、Live and cargo is still a new stall economy，All constitute a new type of individual economic form，"Platform+individual" has become the main form of new employment in the new era，The empowerment function of the platform and the symbol value of individuals become the core competitiveness of the new economy。Cultural and creative individuals with IP value and personal symbol value，Become flexible employment、New workers of micro -entrepreneurs，Become a pioneer in the format of great national cultural innovation。New Era of the Great Culture and Creative，Governments at all levels are required to vigorously cultivate creative types、Community type、Artisan type、Entrepreneurship maker culture，Establish a conversion platform between creative ideas and manufacturing，Promoting effective docking between creative imagination and market demand，Build an ecosystem that supports creative entrepreneurship of the whole people。

Cultural sharing，Creative symbiosis。The mission of cultural and creative culture and innovation is to create a world new civilization that belongs to the new era of Chinese and human shared by humans。Sharing is the social nature of the Chinese system，It is also the nature of civilization in the digital age。Culture well -off is a direct response to the main contradictions of society in the new era，It is a practical exploration of contradictions between the people's growing good life needs and imbalanced and inadequate development。The comprehensive completion Bet365 app download of the well -off of culture，Is a dynamic、Development process，It is also a national participation、The process of sharing the whole people。Sharing of cultural achievements，Not only manifested as the equity of public cultural services、Inclusion and convenience，It is also reflected in the insistence of social benefits and cultural quality of private cultural products; sharing of cultural achievements，Not only manifested as a material poverty alleviation for poverty alleviation，It is also manifested as cultural poverty alleviation including intellectual poverty alleviation and education poverty alleviation。

Cultural sharing in the process of cultural production is symbiosis of creativity。Creative symbiosis includes the main unit of creative symbiosis、Collaborative mode and social environment。The creative subject unit of the big country's cultural and creative creative body has diversified、Multi -layered、Features of cross -domain。Cultural Institution、Large -scale cultural and creative enterprises、Small WeChat Capital Corporation、"One person" Cultural and Creative Enterprise and Liberty Entrepreneur，Creative species of becoming a cultural and creative ecosystem。These creative species are distributed in a creative ecosystem、Different locations in social environments such as creative value chain and creative industry group，Taking shared values ​​and world view as a creative bond，With distinctive stories and vivid images as creative capital，Disciplinary interpretation and composite business monetization to achieve the collaboration mode of the entire industry chain。

China is the country with the largest population in the world。Cultural power of the new era，It reflects the original intention and value mission of the world's great powers。Cultural and Creative Culture and Creative is an important way to promote the construction of a Bet365 lotto review new era of cultural power，To present a high development realm and spiritual pursuit that leads the world。New Era of the Great Culture and Creative，To meet the national image and mission of the country，The value of contributing culture to China to build a socialist modern country in an all -round way，The power of cultural exchanges and mutual learning for world civilization。

(The author is the deputy dean of Peking University Cultural Industry Research Institute、Professor)