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The media under the leadership of the Communist Party of China never concealed its political and ideological attributes，Banner clearly declare that the media is the "ears" and "mouthpiece" of the media as the party and the people，It is an important tool for the governance of the party and the government。So，Adhere to the "party spirit principle"，Adhere to the party's leadership of the work of news public opinion，The central work serving the party，It is the historical mission that the Chinese media is always unswerving。

　　High -frequency Vocabulary Species Media -oriented

What is the party's central work? By analysis of frequency analysis of the political report of the National Congress of the Communist Party of China 19 times in the century of the Communist Party of China，We found，10 words that appear most in high -frequency words are: China、Society、People's、Socialism、Development、Revolution、Class、Economy、Construction and State。From this，We can see it very clearly，During the century, the Communist Party of China for the Chinese people，Hold up the banner of socialism，Social revolution through class struggle，The main line of the economic construction of the country through the development of the economy。This main line is the party's central work，vividly interpreted the Communist Party of China for happiness for the Chinese people、The original mission of the Chinese nation's rejuvenation。

Further analysis We discover，The 12th National Congress of the Communist Party of China in 1982 is a historical boundary。Before that，The high -frequency words of the political report of the previous party congress have "revolution" without "construction"; after this，The high -frequency words of the political report of the previous party congress are "construction" without "revolution"。Based on this，Before that，"Class" and "Society" often become high -frequency words at the same time; after this，Only "society" in high -frequency words without "class"。Based on this，We seem to be able to get the following basic views。

One，Revolution and construction are the two fundamental tasks of the Communist Party of China for a century。The so -called revolution，It is to destroy existing，is destruction; so -called construction，Just out of nothing，Create。1982，Comrade Deng Xiaoping made a loud proposal at the opening speech of the 12th National Congress of the Communist Party of China，"Combining the general truth of Marxism with the specific reality of our country，Take your own road，Socialism with Chinese characteristics "。From this start，Construction really becomes the fundamental task of the Communist Party of China。

Its two，Revolution and publicity are closely linked，It is a pair of products of class struggle。After the Opium War，National situation with poverty and weakness，Forced Chinese advanced people，Especially intellectuals，Posted newspapers and magazines on the road to exploring the country，Newspapers are given special political functions，Tool -oriented newspaper concept has always been the mainstream idea of ​​the newspaper。After the establishment of the Communist Party of China，Contract this tradition。The Party's newspapers and magazines have always been responsible for the role of the party's "mouthpiece" and "horn"，To unite the people of the whole country、Fighting every effort to fight inside and outside。

Three，Construction and public opinion to do it，is the twin brother of social governance。2016，General Secretary Xi Jinping pointed out at the party's news and public opinion work symposium，The Party’s news and public opinion work is an important job of the party，Is governing the country and governing the country、Ding Guoanbang's major event。This important speech replaced the traditional "News Propaganda" with "News and Public Opinion"，It is an inevitable result of the Communist Party of China in accordance with the changes in the times。Diverse and changing in social thoughts、When the ecology of public opinion is profoundly changed，The party’s news and public opinion work is to respond to social concerns、Guide social emotions、An basic work guided by public opinion。

Four，Construction is a new choice for the overall situation of Chinese media service in the new era and new stage。At the celebration of the 100th anniversary Bet365 app download of the founding of the Communist Party of China，General Secretary Xi Jinping announced to the world solemnly，Continuous struggle through the people of all ethnic groups in the country，We achieved the first century -old struggle target，A well -off society was fully built on the Chinese land，Historically solved absolute poverty problems，The second century -old struggle goal that is fully built into a full -scale socialist modern power is moving forward。This indicates that the new era has opened a new stage。

There are many new features in the new era and new stage，It is mainly due to the different development goals and changes in the development environment。Facing a big change in the face of a century，We need to improve international communication capabilities，Tell Chinese Stories，Being a big circle of friends，Responsibility is arduous and heavy。

Information Revolution represented by the Internet and artificial intelligence technology，subverted the existing communication pattern，Traditional media faces new changes。With the rapid popularity of the Internet and mobile Internet，and the widely used application based on the emerging media on it，Everyone may be the communicator，The combination of the communicator and the corresponding communication medium may become a media。This greatly broadens the expression channels of individuals and various social organizations，Information dissemination and opinions of some individuals and groups can spread more and more quickly，Even the communication and expression of transcendence beyond traditional media。So，It can be said，In the Internet era，Public opinion has become an extremely important variable in the process of affecting party and government decisions and China's process of building a socialist modernization country。

On the one hand，Low threshold application of communication technology，completely broken the monopoly of traditional media for news，expanded the right to speak of members of society; on the other hand，The spread of everyone's participation has also led to excess information、Disadvantages of the flood of false news，The truth is placed in a secondary position。How to redefine the news，Based on this, a new pattern of news communication in the era of public communication，Let the responsible media play mainstream and leading role on the noise of public opinion，This is a new challenge facing the news industry at the moment。

　　Constructive journalism concept absorbs Chinese practice wisdom

How can Chinese media cope with this new challenge? Technically，The integration and development of traditional media and emerging media is imperative。In terms of concept，"Constructive News" should be a new choice to try。Constructive news originated from the public news movement at the end of the 20th century，molding in Europe，It also affected the world。Proposal of this concept，It is trying to respond to the challenge of the proliferation of the news of the Internet era to the challenge to professional media，It is a kind of attempt to transform the "professional dominant paradigm" to the new public dissemination "social dominant paradigm"。The basic assumption is，When everyone has the ability to provide news，Notification is no longer the primary task of professional media，If it can help people form a solution for various problems existing in society，and organize the forces of all parties to take action、Participate in social governance、Build a harmonious society，Then professional media has the value that continues to exist，News can benefit from society。In view of the traditional Western professional media previously, there are too many news reported in the past focusing on "bad things"，It has brought a certain negative impact to the individual and society，and the media as a neutral person，Only exposure to existing problems is not governed，"Constructive News" concept is based on the principle of positive psychology，Targeted emphasis on emphasis on "positive" and "participation"。

Whether it is "positive" or "participation"，All are a kind of abandonment of the view that "bad things are good news" and "media reporters must be neutral" that the traditional Western news theory。Due to cultural traditions and ideological reasons，Constructive journalism concept is difficult to become mainstream in the West。On the contrary，Constructive journalism concept is suitable for China's basic national conditions，The mainstream concept that can become the mainstream bet365 best casino games media。China is a socialist country，Taking the people's congress system as the fundamental political system，Multi -party cooperation and political consultation system led by the Communist Party of China。This system is different from the two or multi -party competition systems of Western countries，It is also different from the one -party system implemented by some countries，It is non -confrontation、Cooperative、Constructive。Socialist news media that is compatible with this non -resistant political pattern，It is both the party's ears and mouthpiece，It is also the people’s ears and mouthpiece，Pay more attention to the extensive consensus consensus of news media、Social construction functions that enhance development joint efforts，strive to maximize the optimization configuration of various public resources，Effectively maintaining political stability and social harmony。So，In the new era and new stage，Chinese media can inject more Chinese wisdom and Chinese practice into constructive journalism，Can contribute to your own power to fully build a socialist modern power country。

(The author is the director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Dean of the School of Journalism and Communication of the University of China)

　　Under the new form of human civilization, the unique temperament of Chinese media

Description of contemporary human civilization no matter from what angle of human civilization，Can't open the objective existence of the media。Media is the carrier of civilization，The Youth Radio of the Rise and Dechat of Civilization。Media Development History through and witnessed the opposition of human civilization、Conflict and rise and rising journey。The rise and fall of human civilization、Alternatively accompanied by the invention and progress of media technology。Chinese -style media is a window for the new Chinese civilization form at the moment，China's new civilization practice determines the direction of the development path of Chinese media，Contemporary Practice of Chinese Media，It is the media of the new type of civilization，It directly integrates the symbol system of the human destiny community，Organic composition part of becoming a new form of human civilization。

Chinese media characters in the practice of centennial civilization。The contemporary practice of Chinese Media is a new posture of modern civilization。Chinese Media's Modern sex discourse practice，Beyond the modern logic of the West，Inject the original connotation of Chinese -style practice。

From the perspective of duration dimension，Chinese society has a long history of the understanding of the role of spreading in social development。But，The rulers of the feudal era of the feudal era generally stay in "people can make the reason，Unknown "state，Therefore，Usually a method of blocking information channels，Control information dissemination。After the Sino -Japanese War，People with insight recognize the importance of opening the people's wisdom，Full of expectations for the role of the journalism in the country of saving the country。Since then，All kinds of newspapers have sprung up like after the rain.，Modern media has become a characteristic of modernization in people's minds。The choice of media characters in contemporary Chinese society，It is a historical response to China's modern development path。

From the perspective of common dimensions，1791 The First Amendment of the United States Constitution was promulgated，A safeguarding citizen's speech rights，The situation of "free market" and the national modernization of the country，High correlation of the relevant indicators formed。So，Formation of Western Center with the concept of Western modernization。The 1950s，The "Western Center theory" represented by the Hawaiian East and Western Cultural Research Center in the United States just asserts，As long as developing countries accept the content of Western media，It must go to modernization。The core appeal of its theory，It is required that the development of the country to follow the method of dissemination and communication concepts of the media of Western countries。But，China does not act according to the Western script。Chinese media in the new form of human civilization have abandoned the Soviet Russian model and Western model，Social role of modern media，Emphasize the dual Bet365 app download attributes of the media party "mouthpiece" and the "mouthpiece" of the people。Supervision of public opinion from showing the media、Mass mouthpiece effect，to the "Three Closer" and "Media Deep Convergence" theory，All focus on the modernity requirements of civilized development service，Adjust according to the local reality characteristics。Chinese Media continuously explores its own logic path in practice。

Chinese Media presents a unique temperament in the form of civilization。The complexity of the Chinese social structure and the non -stability of its modernization process，Determined the uniqueness of the role setting of Chinese media，The road of socialism with Chinese characteristics determines the particularity of the development of Chinese media。First，This special manifestation is always emphasizing the guidance of Marxist news view。Next，This special manifestation is that Chinese media rooted in the excellent traditional culture of China。History of Chinese civilization is both the history of reproduction of the Chinese nation，It is also a history of media civilization。again，The complexity of the national conditions itself determines that the Chinese media is growing in self -innovation。Direct externalization form as a new form of human civilization，Chinese Media always uses advanced concepts as a goal for pursuits，Among them, people's nature first，The core of the entire media system structure。Last，China's media industry adheres to the principle of "people -centered"，Between economic benefits and social benefits，Chinese Media always will social benefits、Place the interests of the people at the priority position。

Leading publicity with "people's nature"。Western media since the popular newspaper industry of the 1930s，All adhere to the commercial standard，The various efforts motivation for the construction of its public domain is often derived from its business purpose。And it takes "freedom of speech" as the sign of the signboard on the high -conscious issue，Often is an effective way to improve the attention，Its ultimate goal is nothing more than reading report、ratings、Clicks and other commercial indicators。Due to funds、Control of technical and public opinion，The press becomes confused、sensational but irresponsible，This exposes the dilemma of the modernity of western civilization。A prominent feature of Chinese -style media，It is to operate the media as the people's cause，The biggest difference between socialist journalism and Western bourgeoisie's journalism is that my country's media production materials are owned by all people，The journalism must always adhere to the basic position of the people。That is to say，The publicity of my country's news business is reflected in its loyalty to the people，News guidelines that follow the facts of seeking truth from facts，and the positive orientation of punishment for evil。The core elements of its publicity are reflected as credibility、Influence and guidance。The mainstream media requires responsibility and responsibility，Maintakers of the people's mouthpiece and public interest，In essence, ensure the realization of the publicity of the journalism，Highlighting public opinion leadership function based on the emphasis of media social responsibility。To ensure that the publicity of socialist journalism must inject them into citizen rationality and moral connotation。This can not only protect the right to the freedom of citizen's press，You can also establish a social mechanism of diversified participation in the news field。

Chinese -style media regulation and new form of human civilization。The presentation carrier of the new form of human civilization，The healthy development of the media is directly related to the quality of contemporary civilization。The special mission and cultural characteristics of the media in the construction of civilization，There are essential differences in Western media in the free market environment of Chinese media and capitalism。In media regulations，The direction of the government regulated efforts is to ensure the healthy development of the media。The two tendencies of the current media content production directly affect the quality of the media，The people's foundation of shaking the media。First, based on business logic，The media production is regarded as general commodity production，Emphasize its exchange value，To find the "minimum number of Bet365 lotto review divisions" with the most popular market and audience interest。Second is based on populism logic，Negotating all elites or government -led culture，Return to the leadership of culture to the public，Extremely respecting anti -intellectual culture。This causes the non -intellectual tendency of culture。Both media cultural production logic has a huge negative impact on social development，directly affects the quality of cultural development。

Facing the development dilemma of the media based on the two logical barbarous growth，The advantage of Chinese -style media governance lies in its institutional supply。Chinese -style media regulations and new forms of human civilization have formed a systematic understanding and coupling。Under the new historical context of the changes in media technology and the profound changes in ideas，Media Regulations、Regulatory reform must stand in national culture、The height of the development of advanced cultural development is recognized，From the cultural good system to the cultural governance。

Open sharing，Deep integration: The future of media development in the form of new civilization form。Media deep fusion is a self -adjustment of Chinese media adapting to the new civilization form，It gets rid of the fate of cultural modernity supported by Western experience，will be open、Share、Close to the basic content and attitude of resonance with the new type of civilization with human beings，A response to the Western Center theory with the unique media cultural practice of China、Civilization Superior Theory、"truth" authority at the end of history，Verified the "water and water dissatisfaction" based on Western -style modern media roles and development paths in China，broaden the way to modernize the civilization of developing countries。Now，Civilized construction has entered a new normal，It is often displayed outside a boundary、Open and shared Internet new ecological "field"，and the media's transformation from the platform to "field"，It is the process of the inevitable experience of the new type of civilization，It is also the guarantee of the new form of human civilization for media technology。The process of deep integration of the media is manifested as the integration of the media form，More performance as cultural fusion，The deep fusion of the media is the intergenerational integration of culture、Fusion between ethnic groups，Finally realized the overall goal of the new form of human civilization, a new form of human civilization。

(the author is the executive dean of the School of Media of Suzhou University)

　　New Communication Technology Revolution has spawned the "integrated real society"

New Communication Technology Revolution can be called a technological revolution in the sense of "meta technology"。The so -called "Yuan Technology"，refers to the basic position among many information communication technologies、Technical form that plays the foundation role。New communication technology is a "technology in technology"。"Yuan Technology" caused media technology revolution，The release of the release of the release is systemic，The scope of influence is no longer limited to the local and individual systems of the social system，but global。From technology and individual、Social relationship, look at，Its influence is not only at the level of social system，It is also deeply embedded in human itself。The impact of the technical activity of "meta technology" is holographic、All members、Global、Full -time，completely breaking the dependence of traditional media technology for time and space，It also broke the rigid constraints of the social system on the socialization effect of the social system。The powerful social construction is under the deep influence of the "meta technology" effect，The organizational and structured society of society starts to deconstruct，The influence of the entire social system in the technology，The effectiveness of its existing structure and logic is greatly diluted，Social system has begun a new round of system adjustment，Then bred new structure and system logic。"Actual Society" is from this breeding。

The new communication technology revolution is the process of innovation and diffusion of digital technology as the core，This revolution is at the technical level、The level of social effects shows a very different feature that is very different from the transformation bet365 Play online games of human communication in the past。

First is to remove materialization。The new communication technology at the moment is a de -material communication technology。This technology is separated from material regulations and constraints，Rebuilding de -material communication fields。

The second is digitalization。New communication technology is non -continuous、Discrete numbers are the basis，It gets rid of the restraint of atomic material form。From the perspective of information dissemination，It gives more activity to communication practice、Imagination、Freedom，Given a greater expression space given to people。Digital technology is no longer analog technology，Instead of technology。Digital communication technology is no longer a passive "cold" technology，Instead, "heat" technology that is more capable and constructive。

Third is the socialization of individualization。Digital technology releases individual activity，Maximum to the maximum to remove the individual in society，One -one -to -socialized individual transfer digital space，Re -concluding social relations in the "de -material" scene，​​and then socialized，And this re -social logic is very different from traditional social logic。

Fourth is complexity。In the scene of the construction of new communication technology，Because of getting rid of material constraints and limitations of real social structure，The logic of the relationship between people is more complicated，The complexity contained in group communication exceeds the interpretation boundary of traditional social science theory。

Five is imageization。New Communication Technology uses image symbols，New Communication Technology uses image symbols，These virtual reality and real reality penetrate each other、mutual embedded，​​formed a "integrated real society"。

"Actual Society" appears that it is inseparable from the historical trend of the new communication technology revolution，It is closely related to human nature，It is a revolutionary coupling of human nature and new communication technology。

First，People have imagination。The special feature of the new communication technology revolution，It is that it strongly inspires the "imagination password" hidden in the deepest humanity of human beings，and further amplify it。Next，The new communication technology revolution shows the different features，Promoting the "realization of realization" of society。One，New Communication Techniques to separate the object from material rules，can be "detached" in the real world，Can be presented and constructed in a medium -oriented manner。"Media" used in the media transmission information (usually "content"，As if image、Text, etc.) Become a appearance that people pay attention to，and the true nature of the "thing" (what "after the" media ") does not pay attention。Its two，Improving the experience of technology as the intermediary and the decline in direct perception。Its three，Conversion of authority and judgment。Human judgment on social reality has gone through illusions (God) - Real (individual) - illusions (algorithm、New communication technology such as artificial intelligence)。Four，"Post -Truth Society" is an important manifestation of "realization of realization" in society，New communication technology played a role in promoting。

"Actual Society" is a process of "removing reality"。This process is a complex interface fusion and interconnection process。In this turning process，Between the real society and the real society、Interactive shaping，Opened a new world for human social practice，It has spawned the change of the logic of human social structure，It also proposed a series of new propositions and new challenges to social science research。

New communication technology rewrite the dependence of space and time for reality and materiality，"Detishment" trend appears; at the same time，The time nature in the social field is also due to the influence of new communication technology，Make the "time" expression and production method fundamental change，interaction penetration of real world and virtual space，The intensity of "blending and reality blending" and "continuing to false" continues to strengthen the society。In "Betting Real Society"，Although the communication between people has a great choice of freedom and convenience，You can "take off the domain" through de -materialization、In the space -time space and space of time and space，You can "get rid of the reality"，Expand communication and action，Bet365 lotto review But because human communication and action are social，It is impossible to empty all its social experience and socialization，It is also impossible to remove people’s former social memory。Those who are in the virtual space，It is not a social "hollow person"，They will bring existing social experience and structural memory，Enter the new scene，Carry out new communication。This new scene、New communication indicates important adjustments and steerings of structured production in human practice，Originally the dominant position occupied by the structured production of structural resources and factors that can be based on realistic visible，Began to transfer to the structural element from the technical system based on digital technology。Due to the broad connection and empowerment of new communication technology，Breaking the regulations of the traditional social structure for space and time，Social scene、Social role、Social actions and long -term evolutionary systems and culture have both structural conversion。

In "Actual Society"，Communication technology as a key variable in the social structure，Become an indispensable force connecting social subjects and social scenes。Due to the new communication technology, people have given people more choice space and practical possibilities，Human de -domain action becomes more free，The boundary between reality and virtual is also more vague，Skyweight expansion of social interaction space，Social relations variables also become extremely complicated。This makes the structure logic of the "integrated real society" look particularly complicated。The social structure of "Actual Society" is different from the traditional social structure，Its structural complexity is: it is not empty and subverts the existing social structure and historical memory，Not to create a new social form and social structure outside the traditional social structure，Instead, a new social scene is permeated in the existing real world，embedded in a new social structure，That is, the "integrated real society" and the complex set of real society。

The "Actual Society" spawned by the New Communication Technology Revolution，The initiative that allows humans to build social reality is being eclipsed。In such a social context，The dominant force of information dissemination encountered subversion，People are becoming passive participants and the constructed party，Tianping began to tilt towards the new communication technology system。The power of "self -expansion" of new communication technology is getting stronger and stronger，This makes social reality and simulation reality coexisting interaction，The trend of "realization of realization" in society is becoming increasingly open。What will happen to the future of this "integrated society"，Its uncertainty is still very large。

(The author is Zhang Taofu, Executive Dean of the School of Journalism, Fudan University; Jiang Hua, a researcher at the School of Journalism of Fudan University)