Overseas，There is a long history of entrepreneurs or brands naming university buildings。But naming campus buildings，Especially when the company sponsors the title，Overseas universities are generally cautious。In the United States，Many people object to university buildings being named after corporate brands，Believe that this will weaken the academic independence of universities。In addition，The school is also worried that the shortcomings in the management and bet365 withdrawal image of the sponsoring company will bring trouble to itself。2005，A corporate naming controversy occurred at Boise State University in Idaho, USA。At that time, Taco Bell, a Mexican food chain and fast food brand affiliated with Yum! Brands, planned to invest US million to obtain the naming rights of Boise State University Stadium，However, this move was strongly protested by the school’s faculty, staff and students，Because Taco Bell’s parent company allegedly exploited farm workers。Normally，Foreign universities are more willing to convert gymnasiums into、Library、Buildings that are relatively far away from teaching, such as conference centers, are given naming opportunities to donating companies，And this kind of title has a time limit。Overall，The basic principles for foreign universities to transfer building naming rights are，Donations from companies or individuals are not investments，Donors can only obtain public welfare reputation，No material rewards should be expected。(Source: "Youth Reference" June 3, 2011Song Hui/pick)