Traditional media can rely on digital news value -added
July 17, 2019 08:57 Source: "China Social Sciences" Journal of Social Sciences, July 17, 2019, Issue 1736 Author: This newspaper reporter in Boston Hou Li

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■ The Chicago Guardian Published on July 10th Public Paper Paper Edition Newspaper,Since then, it will be transformed into electronic publications。Picture Source: CFP

Recent,American Petou Research Center released the report of the "Key Data and Trends of the US News Media Industry"。This report focuses on the two levels of "reader feedback" and "economic indicators",shows the latest status and development trends of the US media industry。

 Digital News will reshape the newspaper pattern

With the development of digital media,Newspaper as an important part of the American media territory,The financial situation and the number of subscribers are declining trend。Where,Daily Daily is the first time,Weekly issuance is also declining。

Report display,The total circulation of the daily newspaper (including printing and digital versions) of working days and weekends Bet365 lotto review in 2017 (including printing and digital versions) decreased 11%and 10%。According to statistics,Three Daily Daily, the highest circulation in the United States - "New York Times", "Wall Street Journal" and "Washington Post" in recent years, the average circulation has decreased by 9%。but but,According to the data released by the New York Times and the Wall Street Journal,2016-2017 The digital circulation of these two newspapers has increased significantly,42%and 26%, respectively。Researchers think,These data tell people,Newspaper issuance has changed,Digital News will reshape the newspaper pattern。

American scholar Joseph Ahrens evaluation says,For a period of time,The continuous decline of the newspaper is not unexpected。With the development of the Internet,Readers more via mobile phone、Computer and other digital products reading articles,Get information is faster and rich。Therefore,"The Internet should be regarded as a new opportunity,Traditional media should actively find the way of transformation in changes "。

Penny Abernathy, a professor at the University of North Carolina, USA,For the bet365 live casino games past 15 years,More than 1,800 newspapers in the United States have disappeared quickly,"Surviving" newspaper status is not ideal。Advertising, especially the significant reduction of print media advertising,It is an important cause of the disappearance of the newspaper。

 Wired News Channel business is relatively stable

Report says,Cable TV news is still an important source of information for the American people。2018,The audience of the American Cable TV News Channel has increased,Increased proportion is mainly concentrated in the evening and daytime period,The business and revenue of cable TV news channels are relatively stable。According to statistics,2018,CNN (CNN)、Fox News Channel (FOX) and the average number of audiences in the main news period (8 pm to 11 pm) increased by 8%,During the daytime news period (6 am to 6 pm), the average number of audiences increased by 5%。The total revenue of these three cable news channels increased by 4%in 2018,reached 5.3 billion US dollars,It mainly comes from advertising and member subscription。

2018,The number of audiences in online TV news has declined。In the past three Bet365 app download years,American Broadcasting Corporation (ABC)、Columbia Broadcasting Corporation (CBS) and the US Broadcasting Corporation's online TV news program advertising revenue remains relatively stable。

Some commentators say,Compared with news programs,The operation of entertainment programs and sports programs on online TV becomes very difficult,News Program is now one of the continuous profitable business,And provide "subsidies" for entertainment and sports programs。

 Local media income cycle is obvious

2018,Local TV companies have basically declined in most of the time period。But from a financial perspective,2018 Local TV companies' revenue is higher than 2017。Researchers said,Local TV companies' income usually follows the periodic mode: increased year of election,Non -election year decrease。Specifically,2018 is the year of election,The total revenue of local TV broadcast is 19.3 billion US dollars,increased by 12%over 2017。2018,Total revenue of digital advertising in local TV companies increased by 14%,Among them, digital advertising revenue accounts for about 10%of the total advertising revenue。

bet365 live casino games Richard Sambrook (Richard Sambrook), a professor of journalism at the University of Kadif, believes,Currently the golden age of video programs,but not the golden age of TV news。In recent years,Global traditional TV ratings decrease significantly,Video sharing website、Video on -demand service and the online video point -to -click volume of the social media website rapidly increased。TV is still an important medium,But no longer is the leading media like the second half of the 20th century。With the arrival of an aging society,A long audience's loyalty and viewing habits of TV programs will support the overall ratings of traditional TV programs to a large extent,and may partially cover up the decline in TV news。Therefore, for local TV companies,It is very important to maintain this group。

  The number of core practitioners remains stable

The report surveyed some media practitioners and their salary。Reporter in 2018、Edit、About 2700 cable TV employees of photographers and video editors。This data is basically equivalent to 2015 (about 2800 at the time)。In terms of salary,The annual salary bet365 best casino games of the editor is about $ 62,000 in 2018,The reporter is about $ 53,000,Image editing is about $ 49,000,The photographer is about $ 47,000。

Report thinks,The number of digital news editor employees may increase slightly。Sambrok also reminded to,The demand for media creative talents in the future will increase significantly,Creative talents will be composite talents,They are not only engaged in content production,Must master complex production、Compilation and release technology。

 (Newspaper Boston, July 13th)

Editor in charge: Zhang Yueying
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