2019，Social media has gone through twists and turns.。Recent，Western media carried out annual inventory and sorting summary of the development of social media in 2019。

　　bet365 best casino games

March 2019，Mark Zuckerberg, CEO of the world's largest social networking site "Facebook"，To create "Social Network Focus on Privacy Vision"，I hope that social media transitions to private and encrypted services。He said，When thinking about the future of the Internet，I believe that a communication platform that focuses on privacy is even more important to be an open platform today。

Now，Private message、Burning after reading、Small -range group chat has become the fastest growing network communication field。People are more and more vigilant for the permanent records of the content shared。Zuckerberg thinks，Public social networks will continue to play an important role in people's lives，Many useful services can be based on the public social network。But now people Bet365 lotto review still want to develop private interaction in various ways，This provides opportunities for creating a more simple platform for creating a more simple platform。

The future of social media "is private"，Privacy has given people the freedom to "do themselves"。This transformation of people includes focusing on closed groups and private groups、Release of short content、Independent instant messaging application, etc.。

2019，"Photo Wall -Story" (Instagram Stories) continues to be welcomed。"Story" allows people to follow the way and order of telling the story，Upload a series of photos，These photos will be played in the form of slides，and automatically disappear after 24 hours，Similar to the function of incineration after reading "Snapchat"。

ADAM MOSSERI, Vice President of Photo Wall Products, said，Periodation of the private public group and the story，It is essentially to make people publish more privately。Future，When people use social media，I hope to express myself naturally on the basis of protecting personal privacy。

　　Traditional media uses social media drainage flow

In recent years，The major social media platforms are developing in depth。In this background，Traditional media increasingly launch the paper version content and electronic version、Digital version content，Bet365 lotto review and use the social media platform，Pass through live、Post short video、Initiating topic challenges and other forms，Make more wide spread。The social media platform gives traditional media a more diverse form of communication，At the same time, it has further promoted the development process of media integration。

2019，Relevant data display from the Phey Phey Research Center and social media platform，"Photo Wall" has been regarded as the fastest social platform for traditional magazine media participation，"Seabra" is regarded by 65%of the publishers as a key platform for increasing their income。

It is worth mentioning is，China's video platform "Douyin" has entered the international stage。Related data show，"Douyin" users are 40%from outside China，It is known as the only social media platform that can compete with "Facebook"。Current，"Washington Post"、The National Broadcasting Corporation (NBC) News Channel has all settled in "Douyin"。

Jim Waterson, a senior editor of the Guardian "Guardian", believes，The channel for users to get news is changing，This has nothing to do with the popularity and driving of social media。Past，The elderly mainly rely on television and newspapers to get news，But as the proportion of the elderly Bet365 lotto review used smartphones continued to increase，They are also used to getting news through social media and other channels。

other，Social media platform users are more willing to participate in media activities，and have a higher topic participation，This prompted more and more traditional media to expand user sources with the help of social media，Improve user experience。

　　More requirements for putting on the algorithm push

2019，Social media video volume is sprayed in well，Social media represented by "Facebook" made continuous reform on the video algorithm。For example，Priority sorting the video content that people look for and repeatedly read，Priority sorting to attract users at least one minute，Priority sort original content, etc.。Some scholars think，To cater to user preferences，The current algorithm push is easy to cause information structure imbalance，Lead the objectiveness of the news、authenticity and publicity are damaged。

Among many questions，What is worrying is the phenomenon of "Information Cocoons"。Professor Cass R. Sunstein, a professor at Harvard School of Law School in the United States, put forward this concept for the first time in "Information Utopia" published in 2006。Under today's algorithm distribution bet365 best casino games mechanism，The personalized communication system caused by the algorithm is more likely to make people fall into the "information cocoon room"，In particular, when individuals only pay attention to the content of self -selection and reduce contact with other information，It is easier to fall into the "information cocoon room"。Santan thinks，This will lead to narrow vision、Thinking is closed or even thinking polarization，Exhaust social prejudice，Create an irrational event。

Anesthesia for the phenomenon of "information cocoons"，Nicholas Negroponte (Nicholas Negroponte) prediction，Maybe it may not take long，"The Daily Me" under personal customization will appear。

Social media business operation is more mature

Social media users continue to show a strong interest in the phenomenon of changing to the window shopping to the digital field。Data provided according to "Photo Wall"，In 2019, the platform has more than 130 million users per month to browse shopping，This number is far higher than 90 million in 2018。Another，On the picture social sharing website "Pinterest"，More than half of users search for commercial product information through this platform。

2019，Some social media platforms have launched cross -platform shopping tools。"Facebook" launched Bet365 lotto review the input detection function of dynamic advertisements; "Swella" launched the shopping game function; the Canadian social media "Hootsuite" also added related functions，enable companies to better contact and communicate with followers。

2019，When some brands conduct business promotion on social media platforms，Start pay more attention to high -quality interaction with users。Well -known offline brands such as Adidas and other well -known offline brands will use social platforms to develop intimate interaction with the audience，and create a community to let users share experiences to promote sales。Some scholars point out，Brand marketing of social media is different from traditional marketing，Only by pushing and closer interaction for users will win their trust，This brings challenges to the brand marketing strategy of the social media era。

(Our newspaper Boston, December 26th)