Comprehensive foreign media reports according to the official website of the US Marketing Association on May 5，Researchers at the University of Nebraska and York University in Canada have recently carried out a new study，This research focuses on the role of collective operations between peer companies rather than fierce competition。Related research results Bet365 lotto review "Cooperative Driven Market: How to Develop Market Driving: How Peer Firms Can Develops Through Action through collective operations" (how peer companies "are about to be in the association's journal" Marketing Marketing "in the association" Marketing Journal of Marketing Posted on it。

One of the writers、Assistant Professor Andre F. Maciel at the University of Nebraska's marketing science at the University of Nebraska said，This research determines how the company owner forms a strong sense of common identity，Concentrate their resources，Develop a market category that is beneficial to everyone。bet365 best casino games Their collective action scope includes from exchanging important economic resources to jointing more favorable supervision。

In food、entertainment、Technology、Finance and other mature industries，Large companies occupy a dominant position。In other industries，Small and bet365 Play online games medium -sized enterprises have opened up a dynamic market segment，and in craft beer、Specialty coffee、Community support agriculture、Credit Cooperatives and other fields have established a solid customer base，strong challenge the status of large enterprises。These small and medium -sized Bet365 app download enterprises reveal the importance of collective action，A "collaborative market -driven" strategy。

Researchers have also analyzed the key role that the industry association can play in coordinating the collective action of enterprises。Industry Association can tell SMEs how to connect with each other and how to understand the competitive environment they are。other，Consumers can also play a key role as allies of these companies，Provide some resources that the company lacks，Help SMEs to develop a market category。

Researchers think，In an industry，Small and bet365 Play online games medium -sized enterprises through coordinating collective operations，It can become a force that cannot be ignored。

(Chen Yutong/Compilation)