Comprehensive foreign media reports recently，Research on San Francisco University and Harvard University researchers，When the cost of voluntary public product costs，Consumers' willingness to buy rises。

Researchers found through experiments，Cost transparency can increase product sales，But only when the merchant Bet365 lotto review voluntarily (but the requirements of the law)，This point was established。Even if the price is lower or exceeds the expected consumer's expectations，Cost transparency can also improve consumers' purchase interest。This is public、Psychological related to trust。Cost transparency represents a intimacy information disclosure，Can promote trust，Bring a stronger purchase willingness。

In one of the experiments，Researchers cooperate with a catering service agency in a large university in a large university bet365 live casino games in northeast of the United States。within one month，The price of chicken soup provided by the agency at lunch time indicates the cost and total cost of each component。That month，The probability of dining users increased by 21%。In another experiment，Researchers inspected the sales change of a wallet sold by a private online retailer。After the merchant adds cost charts in the introduction page，The daily sales of this wallet increased by 22%。

Researchers mentioned，Compared to operating Bet365 app download transparency，Cost transparency conveys more sensitive information to consumers，Therefore, it will also bring risks。For example，Merchants are more likely to be negatively affected by consumers' anger or supplier's price increase。

(Wang Youran/Compilation)