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Multi -channel enhances EU e -commerce vitality

May 20, 2020 03:13 Source: "China Social Sciences", May 20, 2020, No. 1929, author: This reporter Zhao Qi

　　The development of e -commerce has brought a wide range of economic benefits to the European Union。E -commerce shortens the distance between consumers and suppliers，Reduced trade costs，Promote that small and medium -sized enterprises provide more jobs。Current，EU e -commerce retail sales accounted for the increase in total retail sales.，But there is still a lot of room for improvement。Status around the EU e -commerce、Existing development difficulties and feasible solutions，The reporter interviewed relevant scholars。

　　E -commerce activation EU economy

　　The Researcher Andreas Lendle, a researcher at the Geneva International Relations and Development Research Institute (Heid), believes，Online transactions make it easier for consumers to get product information，added the frequency and type of consumers to buy goods。From the demand party，E -commerce will drive home consumption increase，Improve GDP。From the supplier,，E -commerce improves service efficiency of the retail industry，bet365 Play online games Improved product quality。As far as the European Union is concerned，E -commerce provides consumers with new purchase channels，Enhanced regional cohesion，Make consumers in rural or remote areas can enter the global consumer market more easily，Therefore, it effectively overcome the limitations of the traditional business model。

　　Researcher Nadina IACOB (Nadina IACOB), a researcher at the European Policy Research Center, told this reporter，The current EU's e -commerce development is on the rise，But there are still imbalanced regional development，The development of e -commerce in Nordic and Western European countries is significantly better than Southern Europe、Central Europe and Eastern European countries。According to statistics from the British Retail Research，2018 e -commerce sales accounted for the highest retail sales proportion of Britain (17.8%)，After that is Germany (15.1%)、France (10.1%) and the Netherlands (9.1%)，and the proportion of Italy and Spain is 3.4%and 4.8%, respectively。When analyzing consumers in EU countries when buying behaviors，Similar situations also appeared。2018，The online shopping ratios of the people of Palaria and Romania are 22%and Bet365 lotto review 23%，and in Denmark and Germany，This ratio reaches 84%and 79%, respectively。but but，The difference between the existence between member states also provides space for fully tapping e -commerce potential，For example，Although the online shopping ratio of the Romanian people is backward，But the growth rate of e -commerce sales in the country is amazing。

　　The development of e -commerce promotes the development of SMEs。According to the European Commission's "E -commerce Industry Investigation Final Report" display，E -commerce can help small retailers enter a higher -level market，Get more different types of consumer groups，Further increase the popularity。Current，37%of the EU SMEs sell products or services online。Among companies with no more than 9 employees，36%of the company said，They depend on e -commerce very; among companies with 10-49 employees，This ratio is 42%; among companies with 50-250 employees，This ratio rose to 53%。

　　E -commerce platform can increase price transparency，SMEs can track the price of competitors and product advantages Bet365 lotto review through e -commerce platforms，Develop your own sales strategy。At the same time，SMEs can obtain consumer behavior and preference information through e -commerce platforms，This is conducive to its business development。Consumers can also get more product selection、lower prices and more convenience。

　　Create a digital single market

　　EU e -commerce is booming at the same time，There are also many problems。According to the data of the EU Statistical Bureau, it shows，63%of the EU people in 2019 made at least once online shopping，Among them, 22%of them are cross -border shopping。Luxembourg、Malta、Austria、Ireland and Belgium are countries with the largest number of people in cross -border shopping，Because the total market in these countries is small，Finding foreign alternatives becomes their main online shopping consumption model。But the disadvantages of excessive transportation costs of cross -border shopping，The cost of cross -border mailing parcels is 3-4 times of domestic mailing costs。

　　From Rand's view，EU cross -border e -commerce development has difficulty in product complaints and dispute resolution、Product prices according to regional random adjustment and regional access limit。Related survey display，In cross -border shopping in the European Union，12%of consumers have encountered a retailer or service provider refusing to ship bet365 live casino games the country where consumers are located，There are 12%of consumers who encountered the same commodities to sell issues to consumers in different countries。The existence of these problems，seriously cracking down on consumer cross -border shopping confidence。

　　Eleonora Rosati, an associate professor of intellectual property law at Stockholm University of Intellectual Property Law, told this reporter，The biggest problem facing the EU cross -border e -commerce is，Different EU member states are not uniform in the law of e -commerce and copyright，This leads to limited cross -border access。Copyright dense industries occupy an important position in the EU economy，More than 80%of the EU Internet users visit music online、Video and game website are restricted by copyright，It is difficult for consumers of different EU countries to access or obtain digital copyright products or services from other countries。This restriction hinders different EU member states in music、TV、Movies and other cooperation。

　　Jacob thinks，To further promote the development of EU e -commerce，Need to evaluate the existing policy and measures。On the basis of existing legislation，Continuous update details，Intervention bet365 best casino games with targeted manners。To regulate the e -commerce platform，Let the electronic platform take the supervision of consumers、Traders、Responsibility for delivery service provider，Guarantee the rights and obligations of all e -commerce participants。At the same time，To review the geographical blockade of cross -border e -commerce，Revision regulations that improve and reform are unreasonable。

　　Roseti mentioned，EU should accelerate the establishment of a digital single market。Digital single market is not a reduction in copyright protection of digital products，but on the basis of not damaging the copyright，Allow digital products to be used reasonably and compliantly in other EU countries。For example，Establish a unified copyright name and copyright code in the EU，Change the original principles of the original territory，Using a unified EU copyright law and regulatory framework。Based on this，EU e -commerce will usher in new development。

Editor in charge: Changchang