Commercial activities play a vital role in today's world,Business Education has always been a popular field in higher education。Business schools have advertised themselves for the construction of business civilization、Promote social prosperity and cultivate high -level business talents。But,Many times business elites have become irresponsible corporate behavior、Financial crime、Inappropriate economic policy and other issues of "accomplices"。What are the defects in the existing business education model? As the world changes and the degree of complexity increases day by day,How to better promote economic and social development、Contributions to improving human welfare? Our reporter interviewed foreign scholars on related issues。
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Martin Parker, a professor at the University of Bristeo, England, and the book "What is wrong with the business school: What problems did you have management education"。According to Parker Introduction,Since the first university in the world in 1088, since its birth in Bologna, Italy,Higher education has a history of nearly a thousand years。Comparison of comparison,Business School is a "new invention"。The oldest business school in the world is the European Higher Business School in Paris, France in 1819,Subsequent business schools in Antwerp in Belgium、Venice, Italy、Ruang, France, etc.。1881,The University of Pennsylvania, the University of Pennsylvania, set up the first business school in the United States -Wharton School of Business。Since the 1950s,Business schools around the world have also developed one after another。By the 1970s,Almost all cities in Western Bet365 app download Europe and North America have business schools。
The original intention of the establishment of a business school is to increase public value by cultivating professional business talents,But today's business education has been reduced to a certain extent into a "loud loudspeaker" for new liberal capitalism,Cultivated distorted business thinking。For example,Management goal is to increase market value、In order to maximize your return, he does not hesitate to damage the interests of others,Human Resources Theory regards human beings as a rationalist who develops human capital to maximize personal interests,Marketing Education Students Manipulate Consumers' Desire for Lamma。At the same time,Business School is also often used as a "cash cow tree" of colleges and universities,The most intuitive manifestation is the increasing tuition fees for the major business schools in major business schools。Tuition fees for the two -year business administration (MBA) tuition fees for the two -year enrollment of the United States in 2019 as an example,Wharton Business School charged $ 161810,MIT Institute of Technology、Harvard University、Stanford University、University of Chicago、Yale University and other famous schools and business colleges are charged at $ 140,000 to $ 150,000; and the tuition fee for the 2020 academic year of the London Business School in the United Kingdom is 87,900 pounds (15-21 months of the school system); Master's tuition is 89,000 euros (16 months of academic system)。According to statistics,Tuition fees for the two -year master's degree in business management usually exceed 50,000 US dollars,Tuition fees for prestigious schools are higher。But,Although the price is expensive,Most business school graduates will not become high -level managers,The term of the Master of Industry and Commerce is even interpreted bet365 Play online games as "mediocre but arrogant"、"More Bad Advice、"Management by account"。
Parker talks,Business education involves many discipline areas,If organizing behavior、Accounting、Finance、Marketing、Human Resources Management、Innovation、Operational learning、International Business、Strategic Studies、Commercial ethics and corporate social responsibility,One of their in common is that the transformation of strong identity to social order towards market management is a benign direction。In the Education of Western Business Sciences,Capitalism is regarded as a "final answer" better than other economic models,Taught as a science,instead of an ideology。Another thing in common is that humans are rationalists,This provides a background setting for the management model that conforms to the interests of commercial organizations。Inspired employees、Lean Management System、Correct market failure、Attracting consumers is based on the same logic,It values the interests of those who want to obtain control,The controlled person is regarded as an object that can be manipulated。The task of the manager is to set incentives and inhibitory factors,to drive individuals to decide what to do or do nothing,Behavior Modification (Behavior Modification)。other,Business school is tending to produce services rather than management knowledge。This kind of knowledge is related to how to make capitalism and market operations and please power,Level Organization、Market -based exchange form、The demand for "management" is used as a discipline and practical skills。
Business education should actively respond to real challenges
Professor Martin Lockett, a professor at Ningbo Nottingham University Business School, told this reporter,The mission of business education is mainly four points。First,Professor's theoretical bet365 Play online games knowledge and comprehensive skills related to business management。Many Chinese students prefer more quantitative subjects,But you should realize that in the real business world,People、Organization and data、Analysis is equally important。Second,Provide life opportunities for professional management personnel。Many schools have opened MBA projects,But this is not the only way,In the future, you need to target individuals、More flexible small -scale learning is combined with the management education customized by institutional institutions。third,Output serious research results related to commercial institutions and more wide communities。Business schools should criticize events in business institutions and the overall economy,To understand the relationship between benign and non -benign trends and different aspects of business activities。Fourth,Keep contact with the business world。This can help business institutions understand the latest ideological dynamics in the world、Follow the new challenge,It also helps the faculty staff of business schools to keep up with the pace of business practice updates。
An existing problem in the business school is,Most of the top universities focus on academic research。But,The significance of business education and research is to better understand business activities。At the same time,Make the business industry、Government and the whole society can use high quality、Sustainable way to cultivate talents、Develop the economy,The latter means that you should pay more attention to the influence of research。This influence is reflected in management thinking、Business practice、Government policy、Consumers and other dimensions。People need to look at business schools from a more balanced perspective。Many influential colleges and universities in parents bet365 Play online games and students focus more on the academic performance of the school,instead of experience taught to students。This has led to some business schools in the process of pursuing rising rankings,Ignoring the influence of research and the harvest of students。
The biggest challenge facing Shangke Education is,Guide business activities to contribute to the sustainable economic development。Business schools should play a leading role in improving people's awareness of global challenges,The most severe is climate change and pollution。other,Population aging is a huge challenge for business composition,At the same time, it brings many new opportunities to the pension industry。Another challenge is to embrace educational innovation and technology。New Crown Pneumonia's epidemic makes the combination of online and offline learning methods become the norm,This requires that faculty members must not only focus on new technology,Also pay attention to the establishment of teachers and students、A sense of social connection between students and students。
Vice President Kai Peters, the vice president of business and legal affairs in Kaowen University in the United Kingdom,Although "Business School" is a more comprehensive and generalized title,But in terms of personal,He prefers to call it "management college" instead of "business school"。This is because whether it is to the business community or to the public sector、Charity Agency、For non -governmental organizations,Management is important。Business School passed two key responsibilities,Direct and indirect contributions to employers and industries: First, help students and managers better master the knowledge required for successful management、Skills、behavior; the second is to be longer for a long time、For more precise perspectives, institutions bet365 Play online games and their functions (finance、Marketing、Operation, etc.) Research。
Current,Higher education is seriously affected,Business education is no exception。online teaching and face -to -face teaching should each account for each? How to cope with the competition of non -traditional education suppliers,Cooperate with it or another way? Suggestion Peter,Business schools should be open to change the change,Seize the opportunity。For example,Cooperation with non -traditional education suppliers,It is admitted that the courses they provide can be converted into credits needed to obtain a degree required by the business school。More joint projects can be set up between traditional business schools,Multi -school students participate in team tasks、Online Passenger Lecture、Inter -school online inspection。
Singapore Management University Strategic Management and Management Education Honorary Retirement Professor Howard Thomas proposed,Business Education, especially at the undergraduate stage,You can learn from the general education mode,Humanities and Social Sciences as the core foundation,Broaden course breadth。For a long time,Business Education's emphasis on technology and analytical ability is higher than critical thinking and ethical thinking,But the business management is full of contradictions、Vagueness,Requires the manager's thinking ability、Comprehensive Ability、Critical ability、Curious and insight。Therefore,Integrate general education elements into business education,helps to cultivate students' creativity、Analysis ability and ethics、Social and cultural order consciousness,And prepare for their ethical business environment for their future as leaders。It is worth noting that,Commercial education cannot be separated from the history and cultural background where it is located。Business bet365 live casino games education in Asian countries should not be based on the European and American capitalist models,and students should lead students to explore the unique history of Asian civilization、Philosophy and cultural background。State in Emerging Economy in Asia,Curriculum design of the business school should focus on how to achieve sustainable、Inclusive growth,The foundation foundation is,Commercial mission and economic growth goals are to build a better society for everyone,Not only the maximum wealth of shareholders。
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