Actively cope with the digital transformation of traditional media
December 14, 2020 09:10 Source: "China Social Sciences" December 14, 2020, Issue 2068 Author: Reporter Zhao Qi

With the integration and development of news media and digital technology,Traditional news reporting methods and ways people get news have changed。December 8,The latest report released by the Pedu Research Center "Measurement of News Consumption in the Digital Age",Many news agencies in the United States are redefining its business model,To adapt to people's new reading habits。People are no longer satisfied with a single news acquisition method in the past,Instead, I hope to get more content from more diversified channels、More diverse information。In view of the growing complexity and correlation of the growing news field,Only fully understand its development laws and trends,can meet people’s information needs。For this,The reporter interviewed relevant scholars。

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For more than 10 years,Many new news forms have appeared,News institutions Bet365 lotto review are no longer limited to production content on a platform。For example,The New York Times to meet the growing digital needs of readers,Added audio podcast,Readers can hear it through intelligent terminals、See the speaker,Get information。other,Many news institutions have also begun to enter online social platforms,If on Facebook、Youbutu and other platforms release the latest news。

Researchers of Petoy Research Center investigated the news consumption in the digital age of the American people and found out,Most Americans are familiar with the latest digital equipment and services,But these technologies account for a lower proportion in news consumption。For example,Among the American adults interviewed,86%of the respondents know Internet streaming media services,48%of the respondents said that they know these services very well。Related services such as push messages on mobile devices,Three -quarters of the respondents said that they have some understanding。Compared with groups 50 and above,Young group aged 18-29 knows more about the new digital media platform and services。Bet365 lotto review 68%of adults under the age of 30 in the interviewed group know about streaming media services,and only 26%of people over 65 years old know streaming media services。Compared with white American and Spanish Americans,African -American Americans are more familiar with new digital media platforms and services。40%of African Americans interviewed think they know about streaming media services,Only 27%of white people and 26%of Spanish Americans think they know about streaming media services。Although most interviewees understand these new technologies and services,But only 12%and 30%of the respondents indicate "frequent" and "sometimes" to use them。Michael Barthel, a senior researcher at the Pew Research Center, told this reporter,The reason for this phenomenon is,Americans have a clearer cognition of their own news literacy,That is, many people lack confidence in their ability to identify the real news。

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News aggregate is currently a new form of news consumption,It brings together a variety of different websites、The news information of Bet365 lotto review the application and service platform is published,allow readers to obtain multiple sources of information from one channel,Form message sharing space。For example,Google News、Apple News、Red Board and other platforms,All the most widely used news aggregates。Puyou Research Center investigation found,Among the adults in the United States,Google News is the highest frequency。At the same time,American Democrats are more inclined to use this new form of news reading channels than Republicans。Basel said,News aggregated in the digital news era can allow people to get a lot of information for the first time,and the form of information more diverse。But this makes it difficult for people to distinguish the authenticity of information,Fake news is easier to spread on these platforms。other,News aggregation platform will be based on consumer browsing habits,Keep pushing news that they like or are similar to their views,The scope of the information received by people is constantly "narrowing",It is easy to form a "information cocoon room"。

Whether the funds of the news institution determine bet365 live casino games the operation mode and the quality of the news provided。The sources of funds of American news institutions are mainly direct and indirect channels,Direct channels include user subscription news services、Registration as an online news member, etc.; Indirect channels include the permit fee for users to use cable television、Internet access fee, etc.。In the current digital era,Most Americans are no longer willing to obtain news through payment。Anthony Cokes, a professor at the School of Modern Culture and Media of Brown University in the United States, believes,The emergence of this phenomenon not only makes some traditional small and medium news agencies lose operating cost support,It will also cause the quality of the news to gradually decrease,Finally caused the flood of false information。News institutions only get readers' support,Maintain institutional operation through readers' subscription news,can further stimulate the reporters of news agencies to report more authentic、Objective content,Promoting the formation of a benign operation mode for the news industry。

From the perspective bet365 best casino games of Kasa,The emergence of the new media platform allows readers to be faster、More convenient forms to get information,But it cannot replace deep news reports of traditional media、Real reflection of facts、Communication knowledge and other functions。Traditional media and new media must play their own strengths,Form a joint force,Let the media industry develop a healthy development。Traditional media should also continuously absorb new technologies for media material collection、Manuscript writing、Published,Gradually change the traditional news reporting method,Novel with novel、More lively content attracts readers。

Editor in charge: Cui Cen
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