This newspaper comprehensive foreign media reported that the official website of North Carolina State University in the United States recently published a message，A new study discovered by the school and researchers at Xuecheng University in the United States，The positive communication experience of the intelligent customer service robot will affect the customer's brand loyalty。

bet365 Play online games Researchers conducted a market research on 1064 American consumers，It aims to determine how customer service robots affect the user experience，How can it affect consumers' views on the brand。This study shows，There are four factors positively related to the satisfaction of customers。One is convenience，is whether communication is efficient; the second is information，Is the intelligent customer service provided information that helps users; the third is entertainment，Is the communication process happy; the fourth is social Bet365 app download existence，That is, whether the user can feel that they are interacting with the intelligent simulation life body。At the same time，There is a factor that is negatively related to customer satisfaction，is the privacy risk that users perceive。Specifically，If the user thinks that the information shared by them with smart customer service robots may be abused，So the probability of their dissatisfaction with smart customer service will increase significantly。Research also found，The satisfaction of the communication experience of customers bet365 Play online games and smart customer service will also affect their brand loyalty。

Researchers said，Artificial intelligence customer service robot has been widely used，It will become more common in the future。When investing in artificial intelligence customer service，Enterprises need to pay attention to factors that affect consumer brand loyalty，Make sure the convenience of smart customer service、Interesting、Practical、Security。(Chen Yutong/Compilation)