Our Comprehensive Foreign Media Reporting Institute of Higher Education Policy Recently released a report "Hybrid Media: Universities need to understand reporters to get better reports" Etter Press) Calculating，Now the media gives more and more attention to higher education。In this background，Universities should use the media to respond to questioning more actively、expression view。

The scale of higher education today is huge，The proportion of young people who poured into universities continued to rise，Taxpayers are investing in higher education，These have allowed the media to focus more attention Bet365 lotto review to this field。Report Author、For the British "The Times" (The Times), Education Editor Editor Rosemary Bennett said，No exaggeration to say，Higher education has become a hot topic in today's news。2020，British major newspapers have more than 7,000 reports on universities。But，The increase in the number of reports is not necessarily a good thing，Many reports are critical questioning or even slander，This makes many colleges feel uneasy。

With the tuition fees and other living expenses of British college students rising，In the media report，Higher education is no longer just a policy topic，Instead, it is increasingly being used as a "consumer story"。Bennit discovered，Most of the students' increase in students depends on parent funding，And these parents are the subscribers of the newspaper Bet365 lotto review and the audience of the broadcast。Parents except for the career development of the child after graduation，I also hope that what they pay will allow children to get at school。This leads to some media input and output of high education in some media。Reporting with policy topics is different，"Consumer Story" will be more emotional。Related reports are often supplemented by strong case research，Obviously "bias" consumers。In this background，Universities often become unfavorable parties，It is difficult to clearly explain the number of unconditional admission (unconditational offer) and explanation of disputed issues such as Grade Inflation。

Bangnette Suggestion，The universities use the media to promote the results of the media，Also pay attention to promoting the educational character played by itself。Universities just emphasize that obtaining Bet365 lotto review academic qualifications can bring better work、higher salary and more meaningful life are not enough。For example，What new teaching methods are proven to be valid? How to help students make up their homework due to the absence of the epidemic?。

Report emphasizing，In addition to education -related issues，Universities should also give play to the advantages of their own professional knowledge，Actively participate in the relevant economy、Public discussion on issues such as psychological health。A communication dialogue with the media through the media，It can benefit college itself and higher education。Adam Tickell, president of the University of Sussex, put forward in the report preface，Faced with controversy and criticism，Many college leaders have not responded。But，Blind silence will endanger the academic bet365 live casino games integrity of colleges and universities、The atmosphere of the hundreds of competition and research、Teaching quality。

Bennette also explored the media's "famous school complex"。She thinks，Media is keen on reporting the phenomenon of prestigious schools.。but but，In recent years, the media has also paid more attention to emerging universities and small universities，She has written reports for many non -famous schools in the past few years。In her opinion，Those creative power、Provide good services to the area where they are located、Universities with rising social liquidity are deserve to be seen by the people。

(Wang Xiaozhen/Compilation)