Proper use of robot customer service
July 26, 2021 08:57 Source: bet365 best casino games "China Social Sciences", July 26, 2021, Issue 2215 Author: Chen Yu Tong/Compile

  bet365 Play online games The official website of the University of Gosteen released a message on July 14th,The school's digital marketing assistant professor Welf H. Weiger and market and innovation management professor Maik Hammerschmidt and others found,More and more companies choose to use chat robots in customer service to replace artificial customer service。For this phenomenon,Researchers conducted a survey and research。Research Discovery,When the consumer knows that talking to him is a chat robot,A negative reaction often generates a negative reaction。But when the problem of the customer cannot be solved properly,Let customers know that it is a robot,can alleviate the contradiction。The research results are included by the British journal "Service Management Magazine" and will be published soon。

With the advancement of artificial intelligence and natural language processing technology,Under the circumstances bet365 live casino games of non -native face,It is often difficult for people to distinguish whether humans or robots that communicate with themselves。So,Should companies let customers understand that they communicate with them? Researchers let the participants move after moving,Through online communication method,Contact the customer service of the energy supplier,Require customer service to update the family address for yourself,Only half of the participants were informed,Their communication object is robot。Then,Researchers adopt statistical coordinated bet365 Play online games analysis and intermediary analysis method,Test its assumptions。

Research results show,Robots make mistakes more likely to be forgiven than humans make mistakes。​​If the customer thinks that the question you ask questions is very important,But when I found that the customer service is a chat robot,It will give a negative reaction,Trust of the enterprise will also decrease。But,When the chat robot cannot solve the important problem of customers,Informing customers of the robot,The negative response of the customer will alleviate,Loyalty will increase。

  (Chen Yutong/Compilation)

bet365 best casino games Editor in charge: Zhang Jing
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