bet365 best casino games A new study of American scholars，The disconnection between marketing research and practice is very obvious。

According to the official website of the US Marketing Association, reported on July 29，Professor Kamel Jedidi, a professor at the University of Columbia University Business School、Berning Schmitt and others use cutting -edge theme modeling methods，Created the market correlation bet365 live casino games index of version 1.0，To measure marketing academic articles on theme、The degree of correlation between the practice and marketing practice of timely。

Researchers divide the theme of marketing academic articles as "desert", "academic islands", "in charge of the field", "highland", four categories。Analysis Show，About 45%of articles are only important for marketing scholars，It is of little significance to marketing practitioners; only 24%of articles are important to scholars and practitioners。The papers published by scholars are mostly focused on highly detailed mathematical analysis models or more abstract theoretical concepts Bet365 lotto review (such as consumer goals and motivations)，However, marketing staff are very interested in this，The latter only cares about advertising、Entertainment marketing and other substantial themes。But there are still a few themes who are interested in both scholars and practitioners，Ru brand、Sales Team Management。Since the 1980s，Marketing scholars and practitioners have expanded the scope of re -convergence，But the amplified range is very small。

Jendedi said，"From the long term，We hope that the market correlation index will help change the status quo，Promote the study of more relevant research on marketing practice。We encourage Bet365 app download scholars to use this index to evaluate their own articles，Better to other scholars、Personal research on business institutions and media publicity "。Schmidt talks，Journal editing can use the market correlation index as an editor and tracking tool，Used to evaluate the manuscript，At the same time, proposes to recommend and evaluate the long -term changes in the journal during the peer review process。Academic managers can be working on the job、Use this tool。

Researchers said，This research aims to promote more close contact with marketing scholars and practitioners。Hope that researchers in the field of marketing can take bet365 live casino games the lead in discussions on correlation，and encourage scholars in other fields to open similar methods。

　　（Wang Youran/Compilation）