The University of Bristol University Press published a new book by David Beer, a professor at the Department of Social Sciences of York University in the United Kingdom, and Benjamin Jacobsen, a researcher at the Department of Geographic at Duoren University in the United Kingdom. "Automatic production of social media and memory: Category for past、Ranking and Sort "。The social media platform carries a lot of biographical data about people's lives，After a period of time，will also re -pack the content released by the user in the past as "memory" to the user。Based on novel quantitative research、Industry Report and File，The book analyzes the process behind this new form of memory generation，Examine how people's memory is changed by social media。The reporter interviewed two scholars on the issue of the book recently。

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　　"China Social Sciences":Please introduce the book background of the book "Automatic Production of Social Media and Memory"。

　　Bill:With the depth of social media, it is integrated in people's daily life and communication，People inevitably leave personal life traces on social media platforms，Day after day，These contents will accumulate into a huge biographical information library。The platform can easily "reuse" content related to users，Make it a new significance to the user and circulate again。Due to the huge volume of file data，Automation pathway is used to screen out the historical content worthy of reappearing and make it easy to manage。

German philosopher、Cultural critic Walter Benjamin in 1932 talked about the "excavation" of memory in an unfinished manuscript。He thinks，Memory needs to be realized，It is the product of active action，People can actively dig memory from continuous bet365 live casino games stacking daily fragments。Under his depiction，Individuals of memory search like archaeologists found old things buried under the soil。This requires us to return to the same place many times，Estimated to formulate the excavation plan，Use "Try the Dark Fat Earth carefully with shovel"。From the perspective of Benjamin，People will actively look for、Select and retract memory，It is precisely this process defines a certain moment in the past as memory，Actively tap the authenticity for the individual。

But，Benjamin's opinion only provides one starting point。With the popularity of technology，Digital Memories and other technical changes related to memory generation appear。Our book focuses on the automation recognition of memory with the social media platform driven by algorithm、Classification、ranking and launch，We want to know what people react to this，How to affect the understanding of the individual's life records。

　　"China Social Sciences":In what aspects of the book are inspired by existing research?

　　Jacobson:In recent years，Many scholars conduct research on how digital technology influences and shapes memory practice in contemporary life，and propose concepts such as "digital memory" and "adjusted memory"，To understand digital products (image、Post、Digital Archives) How to become a medium that people deal with the past on their personal and social and cultural levels。Professor José Van Dijck, a professor at the University of Undelzhi University in the Netherlands, said in the book "Memory of the Digital Age"，In order to create and re -create myself、Now、The meaning of the future relative to others，People use media technology to produce and possess items，"Adjusted Memory" is a way to explore these items。With social media platforms, there have been "Memory/Back to the Past" function，"Adjusted Memory" becomes excavated、Analysis、Classification、Data point of ranking，and finally put it to the user。Therefore，Research on the process of becoming "memory" on social media platforms into "memory" is important。

The memory generation process discussed in the book is related to the macro trends in the two aspects。One aspect is the expansion of the measurement (metrics) and the metric -based social order (Social Ordering)，Also known as "Metric Power"。On the other hand, the large -scale expansion of targeting (targeting)，Data is used in the process of pushing the content directly to individuals。Passing related to these two aspects，Increase them into consideration，It helps the production of memory on social media platforms as a measurement、Forecast、part of the cultural steering orientation of automated logic。In this context，Even if it is such a private、Personalized things，It can also be calculated for relative utility，Measure its value。

For the past 20 years，The application of measurement in society is explosive，Social media and geographical positioning equipment expand the scope of digital -people can also become data。The existence and strength of measurement in social sorting is increasingly clear。Professor of the Department of Sociology and Social Research at the University of Trthor, Andrea Mubi Brighesi, Professor of Sociology and Social Research at the University of Italy.，Merture "Not only the tool in our hands，Or the environment of our lives "。Obviously，Social media platform is a quantified space，The interaction of people on social media platforms has become data，Ranking of different types of data frequently。We want to know in such a space，How does memory be measured and "valuation"。

With more and more aspects in daily life, it is "abstract" into data，Traces of people left on the Internet，Subscribe to the news、Recommended System、Message Notification、Perseverance of content personalization customization method to individuals。The process of driving these algorithms makes the content find users，instead of users bet365 Play online games looking for content。The target audience is launched for prediction、Impact or guide people's behavior、Action、Select，Memory can also be the content of the placement，We specifically introduced how the social media platform uses algorithms to find users。

　Definition memory is a problem

"China Social Sciences":Strictly speaking，"Automated Memory" can be counted as a real memory?

　　Bill:What kind of memory is "real/true memory"? This is a question that is difficult to answer and controversial。We are likely to regard the brain as the central place of "real" memory，I think the memory is relatively stable、Fixed -if the memory is stored in the brain，We know at least where to find。But，Memory is never limited to the subject of memory，Not limited to physiological organs。People’s memory often comes with others、Things、Related objects，People can pass the smell、Sound、Specific experience recall the forgotten event。Memory may be wrong，The wrong memory may be implanted ... All this seems to indicate，Memory exists in the brain、Social Relations、Things、Technology and a broader society junction。

Compared to "Real Memory"，The core of the discussion of the book is who or what definition of memory。Our point is，The social media platform is affecting people's definition and understanding of memory。With the help of machine learning algorithms，What kind of memories are starting to define these platforms more and more.、Which traces are worth remembering or not to be remembered，and present the "prefabricated memory" of automatic production to people。This phenomenon is urgent to follow and study，Because the social media platform defines some specific data as "memory" at the same time，Hidden other memories，This involved in social media power issues。

　"China Social Sciences":What contents of the user have been released by the social media platform as "memory"?

　　Bill:We have a detailed list in the book，Including posts、Picture、major life incidents、Various commemorative days, etc.。The past content was marked as "memory"，First of all, you need to be attributed to various categories，Such as "Holiday Memory", "Memory with Friends", "Family Memory"。Category is convenient for machine learning algorithms to rank memory and give corresponding value，High -level memory is expected to "emerge"，Low -level memory will continue to "sleep"。Social media platform attempts to show users their "best" memory to users，That is to say，With the help of the ranking algorithm predict the memory that users are most likely to see in the future。

　　"China Social Sciences":What is the reaction of the user of the social media platform to the automatic production of memory? What impact will this phenomenon affect people's memory and the definition and use of memory?

　Jacobson:Automatic production of memory will bring conflict，The user has made a variety of different reactions。Some users say，The "memory" function of social media is very useful，Show some data history that they have not reviewed or forgotten for a long time。The social media platform hopes that users will feel that these "memory" is native，Its automatic production process is smooth，But we discovered after interview with users，It's not the case for facts。Social media platform is not always accurately predicting the past content that users want to see。Some users say，Some "memory" that the social media platform re -passed to them makes them feel uncomfortable or even creepy。This is because the automatic production of memory is considered to be excessive invasion -memory is private，It should not be generated by algorithm。Another user thinks，The memory displayed on the social media platform is not "real" memory，Due to the frequency of using the social media platform，Not enough to make the platform understand what the memory is for them。

One of the possible impacts that "Automation Memory" may be to change the definition of memory。People will get more and more bet365 best casino games contact、Experience、Share or ignore the memory of automatic production of social media platforms，This may lead to what is our memory、If the view is not changed，The understanding of "good" memory may also change with it。social media platform usually only wants to show positive、Evil memory，"Negative" memory will be hidden more and more? These questions cannot be answered now，It is worth continuous observation。

　Self and identity concept may change

"China Social Sciences":Many people believe that the past experience has shaped who we are，The memory of these experiences played an important role。If this is indeed，Filtering by algorithm、Classification、Memory of Ranking，Does it change people's understanding of themselves and identity?

　　Jacobson:Memory does create us，People are like a relationship between the past and the present、Event、Network that is connected。Current，It is difficult to predict how "automated memory" will change the concept of self and identity，But only the "good" memory defined by the social media platform，It is very likely to let us look at ourselves and others、How to understand the past、How to live in the current aspect，Generate a certain change。Maybe soon after，People will not care about human brain memory，Because social media platforms will remember for us。

In the discussion of the relationship between people and their own data，A commonly used concept is "data shadow":、Update social media archives、In daily activities such as credit card payment，People will leave information in the data structure around them，These "by -products" accompanied us like shadows。But is there really a "stable self" shadow or reflection? In contemporary society，Our data is closely attached to us，As the Associate Professor of the Department of Media and Communication of Oslo University, Norwegian, Taina Buchr said，"In the digital world，It is impossible for a person to disconnect with anything "。Professor Deborah Lutton, a professor at the Social Policy Research Center bet365 live casino games of the University of New South Wales in Australia, proposed，Self does not exist outside the data，Self、Identity、Embodiment concept，and how they show through digital technology in daily life，These are the key to understanding personal data experience。Memory is one of the core parts of the self，How to involve the automation and measurement of memory on the social media platform will affect self and identity，is a subject that is interesting and worth studying in the future。