Reasonable view of social media in colleges and universities
November 22, 2021 09:33 Source: "Chinese Social Sciences", November 22, 2021, Issue 2292 Author: This Reporter Zhao Qi

In recent years,With the widespread application of social media technology,A fundamental change of people's communication and collaboration。Create and share information,People have expanded interpersonal relationship network,At the same time, it has also accelerated information dissemination speed。It can be said,Social media has become the most important communication and entertainment method in the daily life of young people。Facing this new development trend,University as a cutting -edge of scientific and technological innovation and application,It is also actively exploring the integration development model of social media and traditional education methods,To better establish a channel for teacher -student communication、Improve students' learning enthusiasm、Expand the popularity of the school。At the same time,With the increase in the degree of dependence on social media platforms in colleges and universities,You must also be alert to algorithm prejudice、Data privacy abuse and other technical bet365 live casino games reasons caused by unfavorable effects。For these problems,Our reporter interviewed relevant scholars。

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Social media can bring a lot of convenience to the development of higher education。As Professor Terry Anderson, a professor at the University of AThabasca University, Canada, said,More than 90%of students in colleges and universities use social software communication,Higher education institutions are also urgent to expand the impact on social networks。Universities can show their value concept to the outside world through social media platforms、cultural connotation and the latest academic achievements and achievements,Enhance the popularity of the school。Learning environment based on online and offline combination,You can provide students with cooperative learning opportunities,Increase between students、interaction between teachers and students,Create a diversified academic atmosphere。At the same time,Social media has been widely used in universities,It is also conducive to improving students' media and digital literacy,Let students have more opportunities to participate in campus activities。For example,Students from marketing majors can combine traditional marketing technology with digital technology,Use bet365 best casino games social media,Realize precision marketing,By analyzing many social media user groups,A market survey and establish a distribution channel。Students from the media can also apply theoretical knowledge on social media platforms,If you use information sharing function exercise to improve communication skills。For researchers,Social media can create conditions for improving professional literacy of professionals。For example,Researchers can interact more on academic problems,You can also use social media for hot tracking。but but,There are also studies discovery,Researchers in universities are more willing to interact with colleagues for social media,Not a student。This can be seen,Although college teachers know about social media technology,But for how to apply social media in teaching,They should also work more。

Wide application of social media technology can stimulate the innovation of the educational model,But I want to integrate it with the traditional educational method,Stilling scholars continue to explore。Paul Evans, a senior lecturer at the School of Education, University of New South Wales, Australia, told this reporter,Different disciplines have different learning modes and environment,History teachers and science bet365 best casino games teachers should use social media tools in the course.。Application new technologies in the field of education always coexist with opportunities and challenges,Not all technological innovation can play a role in a short time。

  Be careful of the defects of digital technology

Evans positive attitude towards social media technology promotes college innovation,But algorithm prejudice、Privacy、Data security and other issues caused him to worry about him。The social media platform is developed on the basis of business operations,The purpose of creation is not for the field of education。These platforms for commercial interests for advertising income,Data marks of users will definitely collect users,So advertising sales。In addition,The social media platform will also use algorithm advantages,constantly pushing users homogeneous messages,Shielding heterogeneous message,It is difficult for users to receive different opinions,This will cause users to be in a state of "self -isolation" in the network,In the long run, you will lose the criticism of things、Differential ability and analysis ability。

Social media platforms constantly collect users' gender、Age、Career、Habits and other data,At the same time, combined with data and artificial intelligence methods, the health of Bet365 lotto review human beings、Wealth、Disadvantages、I can understand。Once this data is abused,Will cause direct damage to people。Some defects in the face of social media technology,Universities should actively use their own advantages,Disadvantages to the greatest extent,Different disciplines must also be based on their own characteristics,Improve the digital level of the course。

  Reasonable use of social media platforms

2014,The "Research Excellence Framework" formulated by the British Ministry of Education,Reform the evaluation system in the scientific research field of British universities,The relatively fair evaluation system has a great impact globally,Vote from many scholars。Researchers of Cambridge University analyzed 1675 papers submitted to the British Ministry of Education in 2014 and found out,More than 25%of the paper authors mentioned the number of followers or likes that their results obtained on social media platforms。These authors to prove the influence of its research results。From the perspective of Mark Carrigan, a researcher at Cambridge University Education College,Research on the relevant data of social media platforms to measure the influence of research results is not wise。Because,The social media platform is from opaque、Technical means bet365 live casino games driven by algorithms,Once this evaluation indicator is combined with the British "Excellent Scientific Research Evaluation Framework",It will affect the authenticity of the evaluation of scientific research results。

For scholars,Social media should be a platform for sharing academic results,instead of using the "heat" on social media as the basis for judgment of academic influence。Carigan thinks,Statistics of the social media platform only represent the activity of a scholar,But it cannot explain the influence of a certain research results。For example,Some "unpopular" disciplines may be difficult to get higher attention on social media platforms,But it does not explain that the influence of related research is not enough。The current high education field is hugging the digital platform,Especially after the epidemic of new crown pneumonia,More and more group discussions、Seminar, etc. all transfer to network space,When we accept digital technology, we should also see that digital technology is in a certain defect,It should be a necessary screening in the application process。

Editor in charge: Cui Cen
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