This newspaper’s comprehensive foreign media reports The "Marketing Magazine" edited by the American Marketing Association (AMA) launches a special issue "bet365 horse racing odds in Marketing" in December，Introducing the important role of bet365 horse racing odds in promoting the advancement of marketing theory and practice。

Special issue editor、Donna L, Professor of Marketing at George Washington University, USA. Donna L. Hoffman) et al.，The discipline of marketing has a tradition of studying the application of bet365 horse racing odds。Many studies show，Companies that invest heavily in new technology research and development have more competitive advantages。In comparison，How bet365 horse racing odds inspire marketing skills、Innovation in tools and strategies themselves，Scholars pay less attention，It is necessary for the marketing discipline to establish a theoretical paradigm on how to adopt bet365 horse racing odds to cultivate competitive advantages。

Current，The impact of bet365 horse racing odds on marketing is reflected in four aspects。First，New technology creates consumers and consumers、Consumers and Businesses、New form of interaction between enterprises。Many companies now deal with consumers based on their brands，Promote direct interaction between consumers。bet365 horse racing odds also improve interactions between businesses and consumers by providing new marketing tools。Second，New forms of interaction bring new data types，There is therefore a need to develop new data analysis and processing methods，Or improve existing methods。Third，New marketing tools and techniques provided by bet365 horse racing odds can facilitate marketing innovation for products and services。Fourth，bet365 horse racing odds enable new marketing strategies and frameworks，Different technologies can serve multiple functions at the same time to varying degrees。The value of the new strategic framework is to help people understand the impact of bet365 horse racing odds on the marketing field，And guide researchers to propose relevant research topics。

Hoffman and others also talked about，bet365 horse racing odds have the potential to increase the richness of market and consumer data、Quality、Scale，And then bring better ideas to consumers and business decisions。What needs to be noted is，As bet365 horse racing odds become increasingly integrated into marketing practices，May lead to mistakes in corporate decision-making。Marketing research involving artificial intelligence should examine the ethical risks of applying artificial intelligence to marketing activities。To prevent digital products from containing algorithmic bias，People should have a clear understanding of the ways in which these systems may negatively impact consumer well-being。Overall，In developing new marketing methodologies and integrating them with richer、When larger data streams are combined，We must be alert to the negative impact of "improvement" in marketing decisions on consumers。

　　（Wang Youran/Compiler）