Bet365 app download The "Marketing Magazine" edited by the US Marketing Association (AMA) launched a special issue "New Technology in Marketing"，Introduce the important role of new technologies in promoting marketing theory and practical progress。

Special Editorial Edit、Donna L. Hoffman, a professor of marketing professor at the University of Washington University in the United States, said，Marketing This discipline has a tradition of researching new technologies。Many bet365 Play online games studies indicate，Enterprises invested in new technology research and development have more competitive advantages。Comparison of comparison，How to stimulate marketing skills for new technologies、Innovation of tools and strategy itself，Scholars' attention is low，Disciplines of marketing are necessary to establish theoretical paradigm on how to use new technologies to cultivate competitive advantages。

Current，The impact of new technology on marketing is reflected in four aspects。First，New technologies give birth to consumers and consumers、Consumer and Enterprise、New interactive form between enterprises and enterprises。Many companies now deal with consumers Bet365 app download based on the brand，Promote the direct interaction between consumers and consumers。New technology also provides new marketing tools to improve the interaction between enterprises and consumers。Second，New forms of interaction brings new data types，Therefore, new data analysis and processing methods need to be developed，or improve existing methods。third，New marketing tools and techniques provided by new technologies can promote the marketing innovation of products and services。Fourth，New technologies make new marketing strategies and frameworks possible，Different technologies can serve multiple functions to varying degrees at the same time。The value bet365 live casino games of the new strategic framework is to help people understand the impact of new technologies on the field of marketing，and guide the researchers to propose research topics with correlation。

Huffman and others also talked about，New technology has the potential to improve the richness of market data and consumer data、Quality、scale，Then bring better ideas to consumers and corporate decisions。What needs attention is，With the increasing integration of new technologies into marketing practice，It may cause corporate decision -making errors。Marketing research involved in artificial intelligence should investigate the ethical risk of applying artificial intelligence to marketing activities。Bet365 app download To prevent digital products contain algorithm prejudice，People should clearly understand which methods these systems may have a negative impact on consumer welfare。Overall，In the development of new marketing methodology and richer、larger -scale data flow combination，Must be alert to the "improvement" of marketing decisions to cause negative impacts on consumers。

　　（Wang Youran/Compilation）