December 2021,The US Public Foreign Diplomacy Consulting Committee (ACPD) published a report entitled "Putting Policies and Audiences first: Public Diplomacy Paradigm",Looking back on the origin and development of US public diplomats with PDSI,and the impact of active implementation on American overseas public diplomatic activities。January 24,Executive Director of ACPD Vivian S. Walker (Vivian S. Walker) issued an interpretation of the report on the official website of the University of Southern California's Public Diplomacy Research Center。
Walker said,American public diplomats are planned bet365 live casino games as an important transformation of American public diplomatic overseas since 1999,In addition to the description of the duties of local public diplomatic employees in the US diplomatic ambassador abroad,I also reorganized the public diplomatic department of the embassy。But,In addition to the relevant departments of public diplomacy in the U.S. State Department,People know very little about the plan。
The plan was originally started as a human resources initiative。2013,Deputy Secretary of State, Deputy Secretary of State of the State Department of Public Foreign Foreign Foreign Affairs and Public Affairs, launched a large -scale review of the local public diplomatic operation and infrastructure.,Focus on the description of the duties of local employees。This action happens to be in line with the State Council's overall efforts bet365 best casino games to standardize overseas employee title and responsibilities description。Walker said,For American public diplomacy practice,This "Da Xiu" should have been carried out for a long time。Since the 1970s,The staff configuration mode and composition of thousands of local employees in the US embassies and consulates around the world have not been updated。In this half century,Global communication infrastructure has experienced huge changes,The expression of public diplomacy responsibilities is still in the "pre -digital" era。other,The change of the focus of the United States after the Cold War、Worries of authoritative manipulation information, etc.,Make the target scope of public diplomacy in the United States,A relatively unfamiliar new target audience appears。
In order to understand Bet365 lotto review how the plan changed the practical method of public diplomacy of the US government,ACPD conducted a series of organized dialogue surveys。The respondent described the plan of the plan's analysis and segmentation of the audience how to affect the project planning and promotion、The collaboration evolution of the interior and the inner group、Is public diplomatic activity carried out around the strategic goals of the envoy,and the integration of strategic connotation and external activities。ACPD survey found,The new personnel configuration mode is an important step in the modernization of public diplomatic practice。Simply speaking,This plan is not allowed to adapt to existing projects,Instead, the project is used to adapt to people,Prefer to identify the audience instead of choosing a project。The plan also bet365 live casino games canceled the traditional cultural and news functional departments,Instead of setting up a working group,Responsible for the audience participation、Coordination of strategic content and resource。
Walker said,Like any institutional change,The plan has a certain destructive at the implementation level,and the impact on public diplomatic practice is more complicated。but,This paradigm change in public diplomatic actions has a transformative significance for this field。As the interviewee said,Before the plan is implemented,The department is more passive reaction。Now I have more strategic thinking about "how to do" and "why",There is also further planning for media participation and communication。Walker said,I hope that the evaluation results and suggestions can promote the positive bet365 live casino games transformation of this field。
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