early January 2022，The Italian Ministry of Foreign Affairs established a new internal institution -Public and Cultural Foreign Affairs Bureau，It aims to communicate with external exchanges、Cultural Diplomacy、Strategic Planning and Participation in "Soft Power" tools such as international organizations，Global influence in the key development areas of the country。

New institutions will be based on the media、Think Tank、Based on the long -term dialogue of colleges and international organizations，Combined with the Italian industry and cultural circles，Dedicated to promote Italy、Create modern narrative about Italy，and make Italy more in line with its global bet365 live casino games character。The agency will interpret the famous Italian cultural resources in a new way，Create a more modern narrative，​​to eliminate the international stereotype of it，Enhance its cultural influence，Then better guarantee national interests。The head of the Public and Cultural Foreign Affairs Bureau Pasquale Terraciano, Pasquale Terraciano, talks，With the continuous deepening of the globalization process，Cultural collision between different ethnic groups is also increasing，The establishment of the new institution coincides with the time。

February 16，Professor David W. Ellwood, a professor at Johns Hopkins University in the United States, issued a document at the official website of the University of Southern California's Public Diplomacy Research Center，I interpreted the Italian government's measure。

From Elwood's view，Italian bet365 Play online games official measures to improve soft power reflect a fact，The competition for the game of intangible power is becoming increasingly fierce。For many countries，The cost of improving hard power is getting higher and higher，The actual effect is not satisfactory，Therefore, they are looking for enhancing their own influence、Other methods to attract tourists and foreign investment。In this process，The most commonly used method is to carry out a new round of conscious national brand shape。For example，Through the "World" channels of the British Broadcasting Corporation (BBC)，People can see Morocco、Senegal、Singapore、Publicity ads in countries such as Belgium。Italy will also follow the trend of the times，The image publicity action called "Italian Zhuoer is not group" is carried out globally。

Elwood said，According to the statement of British bet365 live casino games international relations theorist Edward Hallett Carr in the 1930s，Soft power refers to the ability to achieve its foreign policy goals without using material pressure and force。Today，Different from the "seniors" in history，Countries will not give the opportunity to raise international reputation to accidents，Instead, the tools provided by the Digital Revolution in the past few decades to shape their own good image。

CHRISTOPHER HILL、Sarah Beadle (Sarah Beadle) thinks，In essence，Soft power is a kind of "attractive power"，This attractiveness does not originate from the achievements obtained in a certain art award or scientific research award。On the contrary，Soft power should start in China，Because reputation and trust are closely related to domestic achievements。

With political leadership、recovery power during bet365 live casino games the new crown pneumonia，and in sports、Success in the field of creative culture，Italy was rated by the British "Economist" weekly "annual country" for 2021。Elwood said，The good image of Italy lets us realize，A country can achieve continuous success in building soft power，It derived from its ability to combine tradition and modernity in a unique way。For example，Italian food has created many stories worldwide，Created a new standard，and frequently appear on TV and social media，It is an effective object of restaurants in many regional restaurants in the world。In Italy，From high -end food brands、Countless food exhibitions come to the streets Bisa shop，The same information is passed: combining tradition with innovation。The Establishment of the Ministry of Foreign Affairs of Italy will continue to pass on this bet365 best casino games concept，Enhance the global influence of the national cultural resources as a whole，Further digging and exerting the value of soft power。