Inflation psychology is challenged by new media
July 04, 2022 09:38 Source: "China Social Sciences", July 4, 2022, Issue 2440 Author: Wang Youran/Compilation

Comprehensive foreign media reports based on the consumer price index data released by the US Department of Labor on June 10,In May this year, the inflation rate in the United States increased by 8.6%compared with the same period last year,is the largest annual increase since December 1981,The main reason is fuel、Rising food and housing prices。How will such a serious inflation affect the behavior of consumers?

Some market observers use "inflation psychology" as a reference: consumers predict that the future price will be higher than the current level,Therefore, consumption tendency Bet365 app download to increase in the short term;,Enterprises are more willing to raise wages now。A self -continuous salary -price spiral formation,until the economy falls into recession。The previous "Inflation Age" (1965-1982) appeared in the United States. This happened,Research professor of the Institute of Social Research, the University of Michigan, Richard T. Curtin, believes,In the next few years,Americans's expectations for inflation are likely to become self -evidence prophecy。

From the perspective of Rory Smead, a professor at Human Sciences at Northeast University in the United States, it seems,"Inflation Psychology" may be just a catalytic salary -one of the factors of price spiral,Economy is a very complicated system,What response to consumers bet365 Play online games will react to inflation is not easy to predict。"Economists sometimes focus on one or two easy -to -understand aspects that are focused on the overall situation,But the factors that cause inflation in a certain background may cause currency tightening in another background。"Smid said。As far as the current economic situation is concerned,Analysts may ignore the education level of consumers today and their closeness to their contact with economic news。

Associate Professor Bruce Clark at Northeast University Marketing Faculty talks,Real -time news and social media to speed up information dissemination、Rapid range,Inflation is expected to be generally generalized among consumers,then affects their behavior。We first need to understand,Do Bet365 lotto review consumers notice inflation? They are noticing price changes in their own experience,Or did others tell them? also,What a person's reaction to inflation depends to a large extent on its financial status。For those who are more economical,,Inflation may be an annoying but limited disturbance,Only affect the large consumption plan (such as buying a house)。concerns about the decline in the US economic decline also affects consumers' expectations for the future。Some people are worried about losing their jobs or decreased in working time, causing revenue to decline,Therefore, in the face of inflation, it will reduce expenditure。

Studies show,Consumers generally notice the price fluctuations of their recent purchases or frequently bet365 best casino games purchased items。For example,Coffee price bought every day is more likely to increase the price of consumers by the price increase of daily necessities once every few months.。Another,Salary -Price Spiral Purchasing behavior is mainly found in products that can be stored in large quantities,For example, food that can be stored for a long time。

Smith said,Once "inflation psychology" works,Policy makers will be difficult to stop it,The process of formulating a response policy for inflation and the various impacts brought by it is extremely complicated。

(Wang Youran/Compilation)

Editor in charge: Cui Cen
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