Smart phone affects consumer preferences
September 30, 2022 08:39 Source: "China Social Sciences" September 30, 2022 Issue 2503 Author: Chen Yu Tong/Compile

 Bet365 lotto review The official website of the University of Florida recently released news,Research from researchers of the school and Hong Kong University of China,Consumers who use smartphones for shopping are more inclined to customize unique products based on personal preferences。

Professor Aner Sela, a professor of marketing at the University of Florida, bet365 Play online games pointed out,Smart phones will affect consumers' behavior。Smartphones are more private and personal than computers,Using them can activate self -cognition、Add individual self -concern,Let people "look inward",Pay attention to personalized preferences、Feeling and psychological state。Therefore,Compared with the computer,When using a smartphone to make a consumer choice,People often prefer those uniqueness、Options to show self -expression,For example,Buy customization、Rare or special products。Cera and others found bet365 live casino games through a series of experiments,Smartphones affect people's behavior by activating individual self -concern。Compared to a larger computer or borrowing a mobile phone operation of others,Private smartphones awaken a highly privacy and personalized experience,Can encourage people to express themselves,thus affecting people's attitude and choice。

Sela said,People with high degree of self -attention tend to express attitudes more independently,When they make a choice,tend to use your own concept、taste, etc. as the premise,Few is affected by the bet365 Play online games social environment。Compared to popular products,Use smartphones to make people more likely to like unique products or be informed that they are tailor -made for consumers。Researchers comment,Order food from online to online social,May be affected by this effect。This research is concerned about self -concern、Uniqueness seeking behavior、Research on the influence of technology on consumers has inspiring functions,Also online suppliers using mobile devices to interact with the audience、Brands and related R & D personnel have practical guiding meaning,Enterprise bet365 best casino games may adjust its products to adjust its supply according to different scenarios of consumers。

  (Chen Yutong/Compilation

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