To conform to the general trend of residents' consumption upgrade，The National Development and Reform Commission jointly studied and formulated the "Further Optimization of Supply to Promote the Steady Growth of Consumption and Promote the Implementation Plan for the formation of a strong domestic market (2019)，It aims to better satisfy the people's longing for a better life。Visible，The momentum of consumption upgrade in 2019 is not diminished，Consumption will continue to lead the Chinese economy。From the perspective of information dissemination，Network communication is an effective path for consumption guidance，is a booster for consumption upgrade。The process of speeding up the upgrade of consumption，It is inevitable to synchronize and continue to practice network dissemination and upgrade。

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After the two rounds of consumption upgrades from the beginning of the reform and opening up and the late 1980s to the late 1990s，my country is currently undergoing the third round of consumption upgrade。In recent years, the per capita income of Chinese residents has continued to rise，People have more funds to pursue higher -level consumption and high -quality life，Education、Entertainment、Culture、Travel、Healthcare、Traffic、Housing and other consumption continues to increase。The people's growing good life needs，It is the source power of this round of consumption upgrade。With the popularity and deep application of the mobile Internet，The effect of network communication in stimulating and meeting the needs of the people's good life is particularly significant，Become an important force to promote consumption upgrade。

Now，Social media represented by Weibo and WeChat is still the main platform bet365 Play online games for spreading consumer culture，Gradual outbreak with the network technology air outlet，The booming development of the new network platform also witnessed the reconstruction of network communication on daily life and consumption。Life -sharing massive clothing matching、Beauty Tutorial、Travel Guide、Gourmet Evaluation，Become a weathervane to lead the trend of consumption; live broadcast、Short video、Applets are easier to spread quality life paradigm，The integration of e -commerce develops a new consumption scenario; group purchase、Takeaway、Travel、Sharing LBS (geographical -based service) application，Docking users' consumer needs anytime, anywhere。Internet communication while creating attention economy，Capts people's needs for a better life，​​Help consumption upgrade、Expand domestic demand、Pull economic growth。

　　Consumption upgrade and network communication upgrade mutual promotion

One aspect，Consumption upgrade catalytic network communication and upgrade。Under the wave of consumption upgrade，People shape and improve themselves through consumption behavior。Not only the "post -90s" and "post -00s" Internet Aboriginal people，Chinese netizens are becoming more and more mature under the long -term training of the online communication environment，The requirements for network communication content and form are even more harsh，Routine network communication activities are already difficult to activate consumer demand。Examine the current network communication situation，Friends circle is full of WeChat advertisements，Information flow advertisements are easily ignored，APP open screen advertisement is consuming attention resources ... network communication urgently needs to be upgraded，Otherwise, it is difficult to keep up with the pace of consumption upgrade，High -efficiency guidance for consumption，It is even impossible Bet365 lotto review to meet people's needs for high -quality experience in network communication。

On the other hand，Internet communication upgrade and accelerate consumption upgrade。Network communication upgrade is 5G、Artificial intelligence、Cloud computing、Big data and other network technologies in the context of continuous development，Technologies for Internet Communication、Media、Content、Situation and even the entire network communication ecology process for re -planning。Network dissemination and upgrade synchronized with consumption upgrade，It is changing the existing network communication mode，It will definitely bring huge shocks to the online media industry and the online advertising industry。Only seize the opportunity to upgrade network communication and upgrade，Can you reach the user lightly，Easily realize the conversion from flow to sales。Another，Internet communication upgrade is conducive to improving the supply quality of network communication content，Enhance the experience of network communication media，Expand people's desire for information consumption，Then inject new kinetic energy into my country's economic development。

　　Intelligent, multi -screen, subversive, and quality upgrade

Specifically，In order to meet new technologies and consumer demand，Internet communication needs to achieve the following multi -dimensional upgrade。

First, network communication technology is upgraded to intelligently upgrade to Sudda consumer demand。Fragmentation brought by the Internet revolution，Make the supply and demand accurately connecting difficulty and complex。Big data analysis based on the behavior of online media，Artificial intelligence technology can outline user portraits、Forecast consumer demand，and accurately send network content to target users。With the perfect cooperation of artificial intelligence and big data，programmatic purchase can replace traditional artificial advertising purchasing mode，Intelligent distribution of online bet365 best casino games information and short videos changed the timeline of information browsing。Machine learning function is one of the important signs of artificial intelligence，It can make many complicated information，The system controls the system autonomously through the deep learning function of the machine。For example，The intelligent copywriting system can generate 20,000 sentences per second，And can learn online、Real -time evolution; intelligent design system can design 8,000 posters per second，Provide efficient content support for the precise release of e -commerce advertising。Artificial intelligence technology empowerment of big data is fully applied to various online media，All network communication in the future will be intelligent communication。

Second, the network communication media upgrade to multi -screen to expand consumption contact。"Low Head" everywhere can be seen everywhere，Fragmentation time is almost all filled by the mobile phone，Show the situation of "mobile phone screen"，The social crisis brought by it cannot be underestimated。People who have stared at the mobile phone screen for a long time，It is difficult to integrate into normal social life，Unable to experience rich spiritual and cultural world。Create a multi -screen living circle media，attract people to raise their heads，Det more contact with online media in daily life，Seamless connection with life and consumption scenarios。With the high -speed transmission support of 5G network，Electronic screen will be everywhere: shopping mall、Station、Bus and other places can lay more high -definition interactive electronic screens，Provide public service information and personalized business information in time in time; mirror at home、refrigerator、Wardrobe，Any plane can become an electronic screen，Each screen can become your own mobile phone。These electronic screens bet365 Play online games can be linked to each other，You can even track attention and emotions，The content of the intelligent change。Multi -screen coexistence will become a normal state，Online communication media needs to turn on multi -screen ecological upgrade。

Third, the content of network communication is upgraded to subversive upgrade to harvest consumption flow。a few years ago，an original WeChat account article can be relatively easy to get "100,000+" reading volume，A cool H5 advertisement can explode the circle of friends。But now，Network communication content becomes hotspot and is getting difficult。Because the content supply is increasing in geometric multiple，and people’s time is limited，The ability of online content consumption has approached the limit。Explosion online communication content and limited network content consumption，This intense collision produces a phenomenon，Mark Schaefer (Mark Schaefer) in its book "Hot Spot: 6 Passwords of Content Marketing" is called "content shock"。Excess information is the motivation for continuous innovation of network communication，But only disruptive innovation can occupy a share in the minds of the audience。Short video is a subversion to long videos，Content e -commerce is a subversion of traditional e -commerce，Internet celebrities with goods are subverts to celebrity endorsements。The competition of the content of the Internet intensified，Und saturated subdivision content becomes a breakthrough of disruptive innovation，Once found, it is necessary to continue to produce high -quality content，Efforts to become the authority of the content of this field，Next is spontaneous network sharing and diffusion，The first subverter will benefit from it。Undverted innovation of network communication content，In fact, it is also manufacturing content shock，Once the content of the segmented field shock explosion，A new round of subversive upgrades bet365 live casino games also kicked off the prelude。

Fourth is the upgrade of network communication situation to quality to improve the consumer experience。The core of this round of consumption upgrade is from material consumption to quality consumption transformation。Current，Internet communication has penetrated all aspects of social life，The quality of life quality is naturally inseparable from the quality network communication situation。The so -called network communication situation，refers、Total name of conditions or factors，Scenes including specific network communication activities。self -quality network communication situation，It is conducive to stimulating people's needs for quality consumption。For example，Mobile Taobao client opened a new content platform and the entrance "Taobao second floor" through the homepage pull，Grasp the habit of brushing Taobao before going to bed，Created a high -quality communication situation from platform to content to products。More and more online communication activities have created a quality communication situation，Improving the audience's online consumption experience，Let people look forward to the full upgrade of network communication situation towards high quality。

In the mobile Internet era，To promote consumer quality upgrade，It is necessary to give full play to the important force of online communication in consumer guidance。Network communication upgrade is a new engine for consumption upgrade，It is also the development trend of future network communication。Network dissemination and upgrade under consumer upgrade，It must be an information revolution that activates the consumer market。

　　(This article is the Study on the Change of the Public Opinion Fair and the Study on the Change of the Public Opinion and Local Government Governance "(12CXW004)、Basic Research Project of Basic Scientific Research Business Fees of High School in Heilongjiang Province "Study on Social Influence of Phenomenal Communication in the Times of Consumption Upgrade" (HDRC201727) phased achievement)

(Author Unit: School of Journalism and Communication of Heilongjiang University)