With the new and moonlight of science and technology、Public opinion is unprecedentedly active，Facing globalization、Networking、New challenges brought by informatization，Publicity and ideological work needs to be done more than ever.、Stronger。General Secretary Xi Jinping pointed out at the party's news and public opinion symposium，The party’s news and public opinion work is an important job of the party，Is governing the country and governing the country、Ding Guo Anbang's major event。His further request for the majority of publicity and ideological cadres to continue to master new knowledge、Familiar with new fields、Pioneering new vision，Enhance the ability，Strengthening investigation research，Continuous enhancement of foot force、Eye force、Brainpower、pen force，Efforts to create a politics excessive、Spell high -strength、Realty innovation、Publicity and ideological work team that can win the battle。Do a good job of publicity and ideology，Foot force、Eye force、Brainpower、The lack of pen power construction is indispensable。The deep feet、The keen and brain thinking of eye power needs to be conveyed through the pen power。Just practice brushwork，It means innovative style and style fresh style，Enhance the ability of language and text，The presentation of innovative words and sentences， It is the level of raising positive publicity reports、The landing link that reflects the credibility of public opinion guidance of influence，It has profound theory and practical significance。

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The party's propaganda and ideological work is to raise the banner、Gathering Heart、Education Newcomer、bet365 best casino games Xing Culture、Work of the image，It is essentially political work。Political requirements are the primary requirements of publicity and ideological work。Propaganda ideological front must be firm in political ideals，Strengthen political experience，Comprehensive improvement of political awareness and political character，Always in a political position、Political direction、Political Principles、The Party Central Committee with Comrade Xi Jinping as its core on the political road maintains a high degree of consistency。

Objective laws of political quality，It is necessary to strengthen political consciousness in work，Strengthening political ability training in practice。Grasp the correct political direction、Public opinion orientation、Value orientation，It is necessary to effectively penetrate all the fields of publicity and ideology、All links and the whole process，Ensure that political quality matches the job responsibilities。

The process of enhancing the brushwork is the process of continuous improvement of political quality。There are Qian Kun in the pen，The premise is to care about the general trend、Master the truth、Understand actual、Master the truth，Can be analyzed and thinking、Communication thought，Remove the truth、Remove Rough Essence。Precise refinement theory through excessive brushwork、Communication thought、Show the image，Reflected the righteousness hidden in the chest、The people loaded in my heart、Responsibility carried on the shoulders，Create a masterpiece that belongs to the new era。

Today China is striving to realize the Chinese dream of the great rejuvenation of the Chinese nation，New era and new journey，Need to write a penny to write the new epic of the Chinese nation，It also needs to be full of emotions to show the trickle performance of the people's innovation dedication。Those weak or empty expressions，or the expression of weakness and lack of muscles，It is often a manifestation Bet365 lotto review of the lack of political literacy behind it。Discopment from personal atmosphere、Happy，or even take care of the historical reality that moves and moves blindly，It reflects the shallow opinion that lacks ideological connotation or deviation of mainstream values。Diversified expression through language and vivid and vivid，Dressing the major historical mission and cultural mission given by the times，Banner of the Spirit、Establishing spirit pillar、Build a good spiritual home，Enhanced pen power has an urgent and important political connotation。

　2、Good strokes are the embodiment of Marxist practice theory in propaganda and ideological work，Is the idea of ​​implementing the people's center、The inevitable requirements of practicing Marxism news view。

The penalty requirements highlight the basic character of the dialectical materialism with practice as the core。Marxist understanding take practice as the primary and basic point of view，believes that "a person should prove the truth of their thinking in practice，That is the practicality and strength of your own thinking "。The basis for knowing is practice，Publicity and ideological work comes from practice，To contact practice closely。Good strokes can reflect the vital experience of practice、Observation and thinking，It originated from practice、Accept Practice Inspection，and the practice of continuously developing transcendence in practice。"Bringing Power" display in the principles of practice，Reduction of society、Inspiration、Analysis of ugliness and beauty, Can write "center" and "big situation"，can also meet the needs of the public in all directions。

Make the strokes in practice、Inspiration、Add God，Also refining style、Implementing the "people -centered" concept and the inevitable requirements of Marxist news view。Starting from the interests of the people，Is the fundamental purpose of our party，The public bet365 live casino games opinion is the basic point of view of Marxist news view。The people of the people are practical subjects in the historical process，Its production、Interest、concerned、Experience、Emotional and other aspects are all issues that propaganda ideological workers should pay attention at all times。The people live at the grassroots level，Production、Work at the grassroots，Educate the people with hero performance created by grassroots people，Is the most convincing、The most inspiring heart。New Era，Accelerate the pace of reform and opening up and the construction of a socialist market economy，Timely capture and reflect the wishes of the people、Requirements and voices，Make it a policy of making it、Reference to improve work，It is a sacred and glorious responsibility mission to publicize ideological work，The pen end should reflect a strong sense of social responsibility，Showing the truth of serving the people。

General Secretary Xi Jinping pointed out，The people's longing for a better life is our goal。An important part of the cause of the party，News Propaganda work enhances foot force、Eye force、Brainpower、pen force，The core is to solve the question of "who for who" and "who relies on"。In recent years，my country's news promotional front is generally carried out "transfers to change" and "three learning education" and other activities，What directed this is the fundamental problem。Under this goal of struggle，Many mainstream media reporters go deep into the grassroots，Enter the lives of the people，Sticking mud on the feet of the pants，Simple、The vivid style of style and peace、Fresh lens，Reflecting the social situation and the public life of the grassroots level in China，Both have been educated and wrote a lot of good works。Enhanced brush force，Just go to the people、Serving the people，The people -centered work orientation will be realized to the stroke microphone，bet365 best casino games Call for the people、Express the people，Write、Say it、Tell the righteousness in the chest、The people in my heart、The responsibility of the shoulder and the Qian Kun in the pen。

　3、Good strokes are the actual needs to deal with the challenge of the public opinion crisis in the Internet era，It is the focus point of guiding public opinion positive energy。

German sociologist Ulrich Beck put forward the concept of "risk society" in the 1980s。According to this theory，Risk Society is a stage of development of modern society -new problems bring in the industrialization process，Extracting global risks，Makes humans live increasingly living at "Civilized Volcanic Pass"。Western studies, thus thinking，High risks exist in the "Six Hua" transformation society，The industrialization of economic transformation、Urbanization of social transformation、Democraticization of political transformation、Hbaphylne of cultural transformation、Organization of organizational transformation、The rationalization of conceptual transformation。Public opinion risk is the display of many risks。

Current，my country is in the process of industrialization towards informatization，Change structure of economic system changes、Change of the interests of the interests of ideas，Public opinion environmental complexity and uncertain factors increase、Risk factor increase。Due to the universality of risks、Unpredictable、The characteristics of the severity of resonance and consequences，Once a public crisis incident occurs, the management expectations of the normal social conditions，For life、Property and public life will bring new threats and challenges。

In the field of news promotion，for a long time，The characteristics of communication dominated by mainstream media and official discourse are more obvious，Setting social agenda through information reports and news notices，Impact and guide public opinion，A standardized Bet365 lotto review and stable propaganda structure has been formed。This structure state has been since the mid -1990s，The Internet、Mobile、Social Media, which is represented by a new communication environment, has been greatly impacted。But，With the improvement of the public's right to speak，In the process of public opinion supervision of the new media，Unprecedented information、Rumors and other dislocative phenomena appear from time to time。How to guide public emotions，Correct guidance of implementation of new media public opinion，Cultivate the public's rational critical consciousness，Become a problem that needs to be solved in a social risk。

2019 is 50 years in the world of the world，China Internet is fully accessible to the Internet for 25 years。According to the "Statistics Report of the Development of China's Internet"，As of December 2018，The scale of netizens in our country reached 829 million。The Internet is becoming more and more space to provide information provision and perspective，It has also become a release pressure、Place of venting emotions。In the public opinion field，There are subjective factors that are interested in interference，There are also dissatisfaction with the period of social transformation、Discover of impetuous mentality，and forum、The sharpness of netizens' remarks in the interactive interactive、The degree of intensity is far more than the expression on the previous public media。Under this social reality，Give full play to the role function of the "exhaust valve"，Give play to the guidance of positive energy，Differential Public Psychology，Eliminate social contradictions，Become a severe and urgent task in the work of publicity。

But currently，Promoting the concept of public opinion in public opinion in response to the risk of public opinion in new media、There is still much room for improvement in the sense of responsibility and guidance。It can be bet365 best casino games said，The existence of the risk of public opinion crisis，Is the quality of public opinion work、Ability、Another reality test of wisdom，Face the risk to improve public opinion guidance ability，Publicity of public opinion work in time to clarify the truth、Accurately respond to social needs and public opinion and public opinion，can the negative impact of public opinion be reduced to a minimum degree，The crisis is a turnaround，Effectively exert the spread of the mainstream discourse、Guidance、Influence、Trustworthiness。

　　(Author Unit: Institute of Journalism and Communication of the Chinese Academy of Social Sciences)