Multi -dimensional review of the concept of media: Research on Chinese Communication in 2019
December 27, 2019 07:39 Source: "China Social Sciences" Journal of Social Sciences, December 27, 2019, Issue 1846 Author: Liu Tao Tang Zhihao

2019 is the 70th anniversary of the founding of New China,The encounter of political narrative and dissemination narrative,It is doomed to a grand "academic ritual"。When we try to outline the 2019 communication research map,"70 Years" undoubtedly laid a "Yuan logic" that cannot be avoided。It is also an important historical node in the 70th year of the founding of New China,Coupled with the diversification of the "application scenario" of new technology and its deep fusion with its daily life,The "reflection consciousness" from "historical consciousness" becomes clearer,and present unprecedented academic consciousness。In 2018, it was regarded as the "Reflection Year" of Communication Studies,The academic world re -consider the empirical understanding theory and methodology,Call the essence of "people"。2019,This reflection is pushed further,Try to think about bet365 live casino games the development of disciplines in a multi -dimensional association structure,Also based on theory and reality,Keep pioneering research fields,Grasp the lively、Dynamic life experience。

  Bet365 app download 70 years of Chinese Communication Research

Looking back and sorting out the transmission research of the 70 years since the founding of New China,Become a "grand ambition" that is not to be ignored in the 2019 communication research。Tang Xujun, Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Zhu Hongjun's "70 Years of New China News and Communication Research 70 years" systematic system sorted out the 70 years of Marxism in the founding of New China、Journal History、Communication、Advertising、Edit Publication、Media Economics、Development context in the fields of disciplines such as the Internet and new media、Existing problems and future maps。

The "Communication Story of Communication Studies" in New China in 70 years,Generally there are two narrative methods: "Chronicles History" and "Special History": the former means establishing corresponding historical nodes in political logic,Form the established "historical period",This narrative framework and its underlying language of the development of communication sciences are paved;,Seek a larger "historical puzzle" in bet365 Play online games the time context。Looking at the 70 -year study of the communication science,"Special History" becomes a more common "narrative idea"。

China Communication Studies "from zero to one" leap and development,It is inseparable from the "theoretical trip" in China in China。Zhou Weihua and Yang Shihua inspected the "travel footprint" of foreign news communication books,The introduction of foreign language books has accelerated the spread of journalism and communication、accumulation and creative conversion。Due to the particularity of basic national conditions and real context,The development of Chinese communication must have its unique historical evolution logic。Liu Hailong in "China Communication 70 Years: Knowledge、Technology and Academic Network "pointed out,The collision of the two versions of the two versions of Chinese and Western "modernization",It has a promotion effect on the introduction of the introduction of the communication from communication,revealed the evolution of media technology on the profound impact of Chinese communication knowledge and academic communication system。Disciplinary identity establishment,It is bound to accompany the process of communication theoretical research。Looking at the knowledge map of the theory of communication over the past 70 years,Theoretical translation introduction、Theoretical development、Theoretical critical and theoretical innovation not only reveals the historical process of communication theoretical research,It also revealed the four intellectual forms of the theory of communication。

Current,China Communication Studies are gradually connecting with the world,This is the result of the continuous pursuit of standardization and scientificization of scholars。As an important achievement of the theory of standardization of scientific and technological terms in China,Tang Xujun、Wang Yihong、The "Standardization of Journalism and Communication Standardization of Journalism and Communication" edited by Song Xiaowei sorted out the important term of the discipline of journalism and communication,The origin of the concept、Connotation and its flow process for verification,Consistent the foundation of the concept of journalism and communication。Zhu Hongjun、Miao Weishan and Sun Ping reviewed the standardization of the research method of news communication over the past 70 years,Standardized the research method for improving the academic value of research、Pushing bet365 live casino games the development of disciplines has an important role。

Walking through 70 years of wind and rain,How to "start again",Become a question that cannot be around in history。Overall perspective,Chinese Communication Studies have not yet got rid of the knowledge system of Western Communication,Still retaining a strong "Volkswagen Communication Mode",Local theoretical innovation is still long。Communication scholars have pointed out,Volkswagen Communication Studies set the "medium" in advance as a functional "entity",equivalent to the specific tool form,This media concept limits people's imagination of "What is the Media" from the epistemology level。For this,Under the context of media context of the rapid and old media,Dissexual research has gradually shifted to re -examine the old "media" concept,Discover new perspectives and problems of understanding people and society。

  Concept Review:Multi -dimensional words of media research

For a long time,We regard the media as "appliance"。This inherent thinking greatly limits the imagination of the communication itself,also limited the conversation space between communication and other disciplines。To open the multi -dimensional perspective of the understanding medium,Editor -in -chief of Huang Dan and Sun Wei published the "Media Taoism" translation。The translation cluster contains a total of 6 books,Explained Benjamin、Heidegger、Viliio、Castle、The media issues and thoughts of Kitler and Zizek。

More and more scholars have begun to explore the multi -dimensional meaning of the media and their deep reality and logic,Further expanded the understanding path of media research。Dai Yuchen is based on the theory of sociological theory of European media,Place the medium in the associated system with the actor network theory for inspection,Try to outline a "alternative" media research context。Hu Yiqing's proposed,Understand the "shaped process" of the media for the current society and culture,New media research fields must be expanded,and "Time -Space conversion", "Overall Relationship between Media" and "Media Yuan Capital" are the theoretical directions that need to be broken。In summary,Theoretical space of communication research,To a certain sense, it depends on the degree of innovation of the concept of media,and "intermediary" and "media" undoubtedly become an important "entry" for the extension of the media concept。

When the connotation of the media has been bet365 best casino games greatly released and expanded,Technology、Space、Body、Memory、Images and other issues obtained a universal and profound "medium direction"。Sun Wei pointed out,Communication and architecture have produced a new connection in the era of mobile networks,This new type of connection is constructing "new city time and space"。Under the circumstances that human -computer interactions are gradually becoming realistic,Lin Shengliang、Tan Xuefang and other scholars take their bodies as the perspective,Thinking about the potential that human beings have after the technology of human beings,Explore "the fundamental connection between spreading with humans"。Under the continuous impact of media technology on the body,The operating mechanism of human memory has changed a certain change。Zhao Jingrong pointed out,Media memory in the digital era is forming its own "memory logic"。Chen Lidan's research discovery,Due to dependence on search engines,The individual has gradually become accustomed to the transformation from "active memory" to "random search",This has formed a series of fragmented memory practice。The connection between the media and the body also impacted people’s sensory system,The result is that the visual logic gradually dominates the human cognitive mode,Political disclosure research on the image dimension becomes possible。Wang Chaoqun's research on new media image events,The basic strategy of discovering public opinion mobilization is the activation of emotional discourse and the production of "cultural image"。Chen satellite re -examine the red image、Revolutionary Comics and other "old media" discourse practice,The essence of image narrative is reflected in a feeling of leading to the home country、Visual rhetoric of social passion and revolutionary concepts。

For a long time,Sound and its auditory logic is often placed in a cognitive system led by visual logic,The result is the visual suppression of the hearing practice,Visual communication restraints sound research or auditory communication research。In order to open the auditory imagination of communication research,Ji Lingxiao will the environmental characteristics of the sound、Space characteristics and the interactive relationship between it and sensory are included in the scope of inspection。When the sound is placed in the established historical logic, it is inspected,"Politics of Sound" becomes bet365 best casino games a new perspective of understanding the media and society。The "appearance" of the sound always corresponds to a kind of power relationship,Also accompanied by a set of hidden political logic。Pan Xianghui focused on the political decision of "broadcasting the countryside",Pointing out "sound" and "listening" deeply rewriting the governance practice of rural China。Guo Xiaoping sorted out the development history of Chinese voice politics,I believe that sound politics has experienced a revolutionary perspective、National perspective to civilian perspective、Entertainment perspective and the integration and evolution of aesthetic perspective。

Must be acknowledged,Media as "new technology" and "new concepts" at the same time changes social reality and people's knowledge system。How to understand the "Technical Logic" in the Research on Communication,Based on this, the problem domain and methodology of communication science,An important issue for becoming a research research in 2019。Yu Guoming、Chen Changfeng、Peng Lan and others pointed out,5G and artificial intelligence and other media technologies continue to innovate,The knowledge system of news communication disciplines may occur with general reconstruction。At the same time,Intelligent media is triggering ethical dilemma at the level of cognitive,The interpretation ability of the original theoretical mode is facing unprecedented challenges。

  Reality Focus:New media and local practice inspections

2019 is the 25th year of China's access to the Internet。During the integration of the Internet and China's reality,What are the novel Chinese issues of communication? What powerful Chinese explanations have been formed?。Related research mainly focuses on group communication、Health Communication、Emotional Questions、Rural Communication and other aspects,Discuss the embedding method of new media and daily life、Interactive structure and influence。

How to know the profound impact of Internet on social life? Scholars focus on different social groups,Focus on the configuration method of the Internet for daily life。Wang Xuan and Li Lei tried to discover the influence mechanism of social online games on college students' groups of social behavior。Zhuang Xi and other WeChat groups formed by Didi drivers,It is found that the driver group can use WeChat group to obtain social support。

New media not only innovate people’s connection methods,It also changed the production Bet365 lotto review of healthy discourse、presentation and communication mechanism。Li Fengping、Pan Shuya、Qiu Yueling and others set off from the effect of communication,pointed out that the Internet has obtained health knowledge for the disease group、It has an important role in achieving mutual help。Zhou Yijin and others take social significance as the focus of research,Based on the country to promote the "Internet+Medical" strategic background,Show people the important role played online medical reputation on promoting online diagnosis and treatment services。Su Chunyan and Wu Yan take the social network as the research background,The relationship between the disease behavior and online social behavior is examined in detail。Research Discovery,Share the disease experience through social networks,Patients can form an emotional trigger mechanism,Help them relieve the pain。

In recent years,"Emotional Questions" becomes the focus of communication research,Emotional expression and emotional labor in public opinion are important issues for new media research。Guo Xiaoan and Du Zhongfeng discovered,Emotions have a "hidden function" in the field of public opinion in the new media,That is, as an emotional resource to participate in the social mobilization process。Yuan Guangfeng and Wu Fei thought,"Repulse" is an ideal state pursued by the public communication of the electronic media era。Questions about "Emotional Labor",Unlike Western scholars' concerns about "emotional alienation",Hu Penghui、Yu Fuqiang、Lin Lei、Feng Yingqian、The research results of scholars such as Feng Jianxia and others are more optimistic。They pass the Internet anchor、Emotional labor analysis of online literature,Pointing out the emotional labor in the digital media space does not necessarily cause alienation of the subject,Instead, an autonomous production can help the labor subject to achieve self -satisfaction。

Geographical forms with unique social nature and operating logic,Rural research has become a representative local issue for current communication research。First,The unique structural characteristics and practical forms of rural space,An important inspection space generated by becoming a local communication mode。Guo Jianbin inspects the fields of rural mobile movies in the southwest,Refine the concept of "present" from the concept of specific Chinese experience,and point out that it has the conceptual significance bet365 live casino games of the theoretical innovation of communication theory。Next,Classic communication theory Once you encounter "rural problems",A new explanation mode is often brewed。When WeChat enters a rural family,Is the phenomenon of "cultural feeding" still exist? The research of Hong Jiewen and Li Xin found,In the rural communication structure dominated by face -to -face communication,WeChat technology can enhance communication efficiency,But it may not be able to promote the development of interpersonal relationships。again,As a top -down national strategy,Rural revitalization is both a political practice,Also brewing possible local issues and its theoretical vision。Zhao Yuezhi's "Digital Village" research discovery,Dang "Village" and "Digital" two concepts are wonderful together,"Combination" in this practical dimension actually broke through Western centralism and urban centralism,Help the intellectual industry to establish "cultural consciousness"。

(Author Unit: School of Journalism and Communication of Jinan University)

Editor in charge: Changchang
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