Under the new situation，How to give full play to the role of the new media host，Help build a full media communication pattern，Become the urgent topic we are currently facing。This article is based on long -term new media hosting practical experience，Try to break through the traditional broadcast theoretical research paradigm，Explore the establishment of a new concept of new media host -the theoretical prototype of live broadcast power and the construction of the live broadcast system。

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The "new media" discussed in this article refers to the corresponding corresponding to the "traditional media"，Support for digital compression and wireless network technology，Use mobile phone、Portable terminals are the main，Use the actual time and interactive characteristics，Media that cross -regional communication。

Live is the most common state of new media programs。New media live broadcasts not only have the function of content creation and communication，And also bears systematic、Functions of the comprehensive marketing promotion system。The host becomes the core of the new media live program，Both technical applied person、Content creator、Information dissemination and receiver、Product operator and other comprehensive identities。The skills that the host must reflect in the new media live program has already exceeded the research scope of the host of the host theory，It is also different from the propagation of the host。Study on the spread of the host in China mainly Bet365 app download focuses on the research on the spread of the host in the show，and the interpretation of communication abroad is mainly based on the understanding of symbolism。For this，This article proposes a new concept in the research hosted by new media -live broadcast power。

The live broadcast of the new media host，That is, the host of the new media is based on the analysis and judgment of the live broadcast characteristics，Make full use of live broadcast technology，Planning and making live shows，Operation and maintenance live product，skills and effectiveness of the expected goals。

　Live broadcast system elements

For new media，Live is a technology，It is a means of presentation，It is also a way of communication。Because the live broadcast pays more attention to the more time -effectiveness，So，The research of news theory of news theory is reflected in the live broadcast application。At the same time，The spread of the new media also broke the 5W mode of Laswell in the theory of communication。5W mode is linear mode，Ignoring the bidirectional nature of the propagation，And the most prominent advantage and characteristics of the new media is exactly the two -way interaction with its convenience and efficiency，Even multi -dimensional interaction。

According to the above definition of the concept of live broadcast，Combined with news、Dissexual -related theories，This article believes that the construction of the live broadcast system requires the following elements。

The premise is "Why Live"。What is the purpose of the live broadcast? Is it to grab time or to achieve real -time interaction?。In the production of traditional media programs，Determination of all technologies around the content。and the new media live program Bet365 lotto review is the premise of all content based on whether technology can be realized。

The main element is 5W。New media can live broadcast anytime, anywhere，But the timing and address of the selected (when \ where) may directly affect the live broadcast effect。On these two elements，Compared with traditional media and traditional media, there is a big difference。For example，When a typhoon and other emergencies are coming，Operation according to the live program of traditional media，The host will arrive at the scene of the incident in a fixed broadcast time in the column or the pre -set live broadcast time，Wait for the editor notice to live broadcast。and new media live broadcast，The host rushed to the scene as soon as possible，Technical test debugging，Inform the background editor to prepare to start live broadcast。Discover through comparison，In the former，The host is the executor; in the latter，The host is issued by the instruction，For when (when)、Where (where) has the right to choose，and in the live broadcast process, we must randomly strain according to the actual situation。

Traditional Media Live Program，Channel and objects are relatively fixed，The host can determine what you should say in the live broadcast。In the new media，These three elements cross -impact，New Media Live channels have news clients、Video number、Douyin、Headline、WeChat public account、Weibo, etc.，The host’s live broadcast can be performed at the same time in these channels，But users in each channel are different，Not fixed and easy to flow。So，The host's control of these three elements is in real -time changes，and affect the live broadcast effect。

The key element is the bet365 best casino games host of the new media。The external image of the host itself、Hosting Art、Thinking habits、Knowledge accumulation、Ideological values、Personal charm、Popularity Impact, etc.，All are an important manifestation of live broadcast power。

The host of the new media is a multiple identity complex，From the functional perspective，Moderator Collection Plan、Production、Edit、Director、Reporter、Host、Brand promotion、Product manager in one，In terms of positioning，The host is a professionals with distinctive feature labels。For example，Live broadcast of educational topics，The host is positioned as a parent -child education expert; the live broadcast of emotional topics，The host is positioned as an emotional expert;，The host is a good thing recommended expert。

The cycle element is the effect of communication。In the spread of traditional media，The effect of communication is at the end，In the new media，The effect of communication is both the end and the starting end，Show two -way communication trend，and the frequency of propagation changes with the interactive frequency of the live host。The "interaction" here refers to the language interaction of the host in the live broadcast。One，Interaction with the communication object。Its two，Interactivity continues from the program to outside the program。During the live broadcast of the new media host，"Effect" cycle to reciprocate，The superposition of all communication effects finally became the ultimate manifestation of the host's live broadcast。

　　Live broadcast power system prototype

Analysis of the elements of the new media host's live broadcast system，We found that the construction of the entire system is "Who will broadcast" as the core，"Who" determines bet365 best casino games the prerequisite、The main element、cycle element。For this，This article builds the prototype for the new media host live broadcast system.。

The entire system consists of 8 W，Determine the live broadcast time around the host of the live broadcast、Location、channel、Object、Content，that is when \ where \ which channel \ to whom。The selection of these elements is determined from the live broadcast purpose why，During the live broadcast, you can also correct the live broadcast purpose in time according to the specific situation of the live broadcast effect，in order to achieve a better live broadcast effect，So as to finally achieve the expected live broadcast target。Summary to say，Key elements、The main elements and prerequisites、Between cycle elements are all interactive relationships，Why、What Effects shows a circular effect。

Of course，No specifically pointed out the live broadcast technology in 8 W，Live technology package is a guarantee for the construction of the entire live broadcast system，With the continued development of technology，The live broadcast power system will also be continuously updated。

　　Research on the construction of the live broadcast system is of great significance

Traditional media hosting literacy and live broadcast skills are difficult to meet the live broadcast host needs of the new media era。Improve the live broadcast of new media hosts is to expand the effect of new media communication，Accelerate the integration of the media，An important part of building a full media in -depth communication pattern。So，Research to build a new media live broadcast power system is more significant。

The study of the construction of the live broadcast system helps to fully understand the functions and functions of the new media host in the live broadcast。In the era of all media，New media host Bet365 lotto review rapid development，What is the essential difference between traditional media host and new media host? What are the functions of the new media host on the most common programming program?。

The study of the construction of the live broadcast system is the establishment of the professional specifications of the new media host、The improvement of the relevant laws and regulations of the live broadcast industry provides a reference basis。Due to the rapid growth of the new media host team，Talents are different，In the new media live broadcast，There are some gray areas，Standardize the live broadcast of new media hosts is particularly urgent。What are the interference of the host's behavior in the live broadcast? How to clarify the boundaries of the media host?。

The study of the construction of the live broadcast system is the essential requirements for the development of new media live broadcast。The wave of live broadcasts swept coming，New media live broadcast continuously expand news、Entertainment and consumption method, etc.。Future，How will the new media live broadcast? As a host who played an important role, the study and practice must be learned，Continuous enhancement of live broadcast power，can it be an important force to promote the development of new media live broadcast。

The study of the construction of the live broadcast system provides reference for the training of new media host talents and the construction of college disciplines。Study on the live broadcast power system of the new media host，You can know more clearly about the knowledge required by the new media host、Skills、Quality，So as to provide a path for the cultivation and managing new media hosting talents for news media institutions。

(Author Unit: Ningbo Daily Newspaper Group)