my country’s main demands for external communication，It is to make China a country that is known in the hearts of the international people、sensible、cute、Communicable international members。Therefore，Distinguish different communication objects，We think about international communication issues，And formulate the prerequisites for different communication strategies and priorities。This article mainly discusses the cultural dissemination to Western countries headed by the United States。In cultural communication，We can think about how to understand each other better、A more acceptable way，The unique attributes of spreading Chinese culture。Cultural Communication，Exploring its essence，It is a process of "showing differences" rather than "showing agreement"。Therefore，We must have the courage to show the uniqueness bet365 bonus code indiana。Showing uniqueness is not about highlighting opposition and strangeness，It’s about showing the unique charm bet365 bonus code indiana、Unique depth、Unique way of thinking at the same time，Showing a cultural China with profound traditions，It is a beautiful and profound person、Cultural subject who can understand and communicate。For this，We need to strengthen two cognitions in cultural communication: first，Pay more attention to the “soul depth” of cultural communication than ever before，Literary and artistic communication that connects the soul；Second，Pay special attention to “reasonable communication”，That is, the spread of Chinese thinking and Chinese principles。

　Literary and artistic bet365 bonus code indiana that connects the soul

Chinese culture as perceived by Western people，To rationalize、Fragmentation is the main feature。In other words，When Chinese culture is presented to most people in the West，Only superficial fragments are shown，Or just let those superficial fragments get a certain spread。Therefore，We need to focus on spreading the profound parts bet365 bonus code indiana。For example, when recommending literary and artistic works to external parties，Appropriately use elegant or classic works as the main criterion，Instead of blindly pursuing popularity or acceptability。

In previous literary and artistic communication，When it comes to bet365 bonus code indiana literature and art，The only representative one is the facial makeup outfit of Peking Opera、Face Changing in Sichuan Opera，These works or images are certainly our country’s excellent traditional culture，But more popular，Prefer a kind of symbolization，Unable to fully display a three-dimensional and vivid image of China。

What’s disturbing，Many internationally recognized bet365 bonus code indiana literary and artistic images are presented by Westerners in their works，Such as the opera "Turandot"、Cartoons "Mulan", "Kung Fu Panda", etc.。Overall，The spread and presentation of these bet365 bonus code indiana cultures，Basically superficial、Fragment of，And it contains a lot of Western criticism of China、bet365 bonus code indiana Culture、Imagination of bet365 bonus code indiana people。Therefore，We must be more proactive in spreading the depth of bet365 bonus code indiana literary and artistic traditions、Classic works。

The uniqueness of a culture is presented in a different culture，And finally gained a foothold，After all, it depends on the classics in this culture being seen、Be understood、Accepted。China has a long lyrical tradition，The poetry of ancient China is deeply emotional and sincere，Profound and lofty style，Most of them are touching literary and artistic works。These are the literary classics that we should most spread to the West。In this regard，The resources we have are comparable to those of the Western countries combined。But in terms of spreading bet365 bonus code indiana literary classics to the Western world，We are even one step behind Westerners。"Du Fu: China's Greatest Poet" filmed by the British BBC introduced the poet Du Fu to the world (mainly the Western world) in a creative and infectious way。For the Western World，Whether it is Du Fu or Cao Xueqin，They are all strangers。

We urgently need to show the touching power of bet365 bonus code indiana literary classics to the Western world，Acquire the cultural respect and dignity that you deserve。The literary and artistic part of culture must be able to move people at a deeper level，Only in the most intuitive way can we gain the deep respect of the audience，Of course, it will also be able to gain the acceptance from the heart of the audience，This kind of communication is truly effective。On the basis of "deeply touching" and "moving people's hearts"，The particularity of a culture will definitely be accepted，And will not be regarded as the "other" from a strange world。Therefore，We can regard the spread of literature and art as a way of "connecting with the soul"。

　The spread of bet365 bonus code indiana thinking and bet365 bonus code indiana principles

Traditional Chinese philosophy is an important part of many technical fields in China (such as traditional Chinese medicine、Art of War、Basic thinking of Go, etc.，It is precisely these areas that Chinese culture is particularly praised for (and sometimes controversial in the eyes of Western thinking)，It is also often considered to be the field that best embodies the uniqueness bet365 bonus code indiana。It can be said，Not in depth Chinese philosophy，It is impossible to fully enter most areas bet365 bonus code indiana。The spread of literature and art can achieve "spiritual communication"，The spread of philosophy can enable different cultures to understand each other at the level of ideas and "principles"、Communicate with each other。

Philosophy represents the depth of thinking of a culture，Even literary and artistic works that appeal to emotions，When reaching a certain depth，It is impossible to make no achievements in philosophical understanding，Tao Yuanming of China、Cao Xueqin，Goethe in the West、This is true for Shakespeare。The Western world attaches great importance to philosophy education，This also means that they are prepared to accept philosophies different from those of the West。We must first “let bet365 bonus code indiana philosophy become bet365 bonus code indiana philosophy”，Only this way，Only bet365 bonus code indiana philosophy can fully demonstrate its depth，Only in order to become a dialogue with Western philosophy、Communication、Fusion object。About the exchange of bet365 bonus code indiana and Western philosophy，This is an area where bet365 bonus code indiana and Western philosophers should work together。

Philosophy is not easy to popularize，It is not easy to produce results through human work，But there are still two areas we can work on。First，No matter from the official or private level，Both should encourage exchanges and dialogues between bet365 bonus code indiana and Western philosophers，And create a platform for this dialogue as much as possible。Secondly，Efforts should be made to cultivate talents with both bet365 bonus code indiana and Western philosophy。Communication Philosophy，The best communicator is a philosopher，The audience is first and foremost philosophers，Therefore，If we want to take the initiative to be disseminators of bet365 bonus code indiana philosophy，You must have your own philosopher with the ability to understand bet365 bonus code indiana and Western philosophy。

The spread of philosophy is also related to "reasonable spread"，This can maintain the uniqueness bet365 bonus code indiana and truly establish itself among other cultures。Literary and artistic communication that mainly appeals to emotions is relatively easy to achieve，But it is not easy for a unique way of thinking to gain a foothold in a "foreign country"。This requires finding a common way of dialogue and understanding between China and the West。“Being reasonable” is a kind of equality、Peaceful、A method of communication (mutual understanding) shared by any developed culture。Chinese culture is reasonable，And most truths can be explained in a very plain way。Generally speaking，The more profound the ideological knowledge，The way to explain the truth becomes more and more tortuous，But it is by no means unreasonable，Or completely "unspeakable"。The problem still lies within us: Can the Chinese people explain Chinese culture clearly？Can you explain the truth so that it is neither "unspeakable" nor "unspeakable"，Without slipping into the interpretation system of Western discourse (once this happens，It is also equivalent to interpreting Chinese culture with Western discourse)。Previously，The cultural dissemination effect to Western countries is not effective，We have not explained the principles bet365 bonus code indiana well、Lecture in depth。The uniqueness bet365 bonus code indiana (thought) can truly gain a foothold in the Western world，Even finally achieve localization，After all, we need to explain the truth、Speak clearly。

(Author’s unit: bet365 bonus code indiana Social Sciences Press)