Present，New requirements of the times、New communication technologies and new media patterns are intertwined，Correctly guide public opinion on mainstream media、Leading value orientation and coordinating social relations，And improve the dissemination of news bet365 mobile、Guidance、Working on influence and credibility poses new challenges，Also creates new opportunities。

　　The connotation and relationship of the “four forces” of news bet365 mobile

In response to the complex and ever-changing public opinion environment，The 19th National Congress of the Communist Party of China proposed “adhere to the correct guidance of public opinion，Attach great importance to the construction and innovation of communication methods，Improve the dissemination of news bet365 mobile、Guidance、Influence、Credibility”，And regard it as an important measure to control mainstream ideology。

Communication power is to achieve effective guidance、The basis for expanding social influence。Communication power is the news content produced by mainstream media，And the ability to achieve effective communication，The survival and development of relationship media。From a media perspective，The strength of communication depends on the amount of information released、Factors such as speed of spread and coverage；From a bet365 mobile perspective，Communication power involves reading volume、Number of visitors、Visit frequency、Indicators such as length of stay and number of forwards。Communication power is the concrete manifestation of news productivity，It is the guiding force、The basis of influence and credibility。Produce high-quality communication content、Building smooth communication channels is to enhance guidance、Prerequisites for influence and credibility；At the same time，Guidance、Influence and credibility also have the function of testing communication power，It is the basis for communication power to win the trust of the bet365 mobile。

Guidance has the role of leading and guiding，Exhibits control over the direction of public opinion。Guidance is the mainstream media’s ability to build consensus，Helping the public follow the correct value orientation，Identify and correct erroneous public opinions，Promote public opinion toward rationality、The ability to develop forward，Contains guide、Guidance goals, guidance effects and other elements。Among them，The guidance goal reflects the pertinence of the content、Accuracy of audience targeting，It points out the direction for the development of communication power，Influence and credibility are the "touchstones" to test the effectiveness of public opinion guidance。Positive guidance effect can give influence、Plus points for credibility，On the contrary, it will weaken the influence and credibility of news bet365 mobile。From the perspective of the ideological attributes of news media，The pursuit of correct orientation is the logical starting point for improving leadership。

Influence shows the effectiveness of news communication、The authority of the media itself。Influence refers to the ability of mainstream media to transform news resources into high-quality news products and achieve ideal communication effects。As soft power，Influence is related to the construction of our party’s governing ability and the construction and improvement of our country’s international image。The size of influence is positively correlated with the strength of communication and guidance，It is to measure and test communication power、Important indicators of guidance，The communication force and the guiding force jointly affect the size of the influence。In addition，Influence is a symbol of credibility，Positive influence increases credibility，Vice versa，It will shake the foundation of credibility to a certain extent，Destroying bet365 mobile trust。

Credibility reflects public trust and recognition，It is the guarantee for the media to survive。Credibility is the trust and recognition of mainstream media in their long-term relationship with the public。As an intangible asset of the media，It contains fairness and justice、Real and objective，And authoritative and trustworthy features，These characteristics are further integrated into news bet365 mobile。The existence and size of credibility depend on changes in the relationship between the media and the public，At the same time, it is positively correlated with public loyalty and stickiness。As news media continue to provide high-quality content and products to the public，The credibility of news bet365 mobile is increasing day by day，This will also promote the spread of news bet365 mobile more widely，Influence is growing stronger，Guidance becomes more efficient。

　Factors affecting the performance bet365 mobile “four forces”

Improving the “four forces” of news bet365 mobile is related to the survival and development of mainstream media，Issues related to the party’s leadership over ideological work。Facing the drastic changes in the news communication pattern，In-depth analysis of factors influencing the effectiveness of the "Four Forces"，It is of great significance to enhance the "four forces" of news bet365 mobile。

The ecology of news bet365 mobile is complex and ever-changing。With the development of communication technology，Information aggregation platform、Search engines and chat applications become public access to information、Main channel for expressing opinions。In particular, social media and mobile terminals rely on their own huge user base and high user stickiness and other advantages，Control the flow of information，Added algorithm recommendation、Personalized customization and other operating models，Mainstream media are facing the challenge of declining influence。Therefore，Only by improving the credibility of news bet365 mobile、Guidance、Communication power and influence，Only mainstream media can correctly guide social public opinion and values。

Existing mechanism constraints。Theoretically，There is no absolutely perfect system、System or mechanism。News bet365 mobile work in the management system、Management method、Organization、Some problems in reward and punishment mechanisms，It is also an important factor that restricts the improvement of the "four forces" of news bet365 mobile。The current situation of “two skins” between traditional media and new media in current organizational operations，Directly affects the in-depth development of media integration，Resulting in lackluster communication and guidance；Department settings、Process management and the production and push of integrated news still need to be adjusted；The distribution method and reward and punishment mechanism have not yet followed the laws of the market，Not conducive to attracting high-quality talents。All these，Making the content advantage of mainstream media、It is difficult to give full play to resource advantages and so on，Thus restricting the construction of influence and credibility。

Backward communication technology。Most of the current mainstream media are born out of traditional media，In the early days of the Internet，Failed to transform thinking in time、Accept new technologies，Not planned as early as possible，Channel advantages and audience size weakened。Looking at the sudden rise of Internet companies，It adapts to the network node propagation mode in a timely manner，Use its powerful content aggregation and precise recommendation functions，Absorbed a large number of audiences that originally belonged to mainstream media，And become their preferred media for obtaining information，Thus steadily seizing market opportunities。It can be seen from this，Transforming from traditional mainstream media to new mainstream media，In the process of improving the “four forces” of news bet365 mobile，New technology has become a key factor。

　　Effective ways to improve the "bet365 mobile"

Promoting the construction of the “four forces” of news bet365 mobile is not only a requirement for the in-depth development of media integration，It is also in line with the needs of the new era。

Adapt to the mobile Internet environment，Building new mainstream media。Promoting the “four forces” is inseparable from the construction of new mainstream media，Not only must have new ideas，More importantly, learn new technologies、New method，Only in this way can we take the initiative in news bet365 mobile work，Better spread mainstream values。For now，Mainstream media should pay attention to the media platform in terms of organizational structure；Focus on mobile priority in process reengineering；Adopt social communication strategies in content and channels；Promote the in-depth development of media integration，Really apply Internet thinking to journalism practice，Through process reengineering、Platform extension，Achieve effective integration of various news resources，Then realize the content、The best match of technology and management。

Coordinate the relationship between teaching subjects，Perform the propaganda and comfort function。Properly handle the relationship between teaching subjects，Not only the value pursuit of “people first” and the embodiment of the “mass line” in news practice，It also involves the effect of the "four forces" of news bet365 mobile。Mainstream media can use various new media platforms，Provide a more convenient and smooth channel for the audience to participate in news bet365 mobile，Convert “what the media wants to say” into “what the audience wants to hear”，Integrate “what the audience wants to say” into “what the media says”，Gradually realize the effective implementation of the “Four Forces”，Only in order to give full play to its propaganda and comfort function，And then help improve the social interest coordination mechanism and conflict resolution mechanism，Guarantee social stability。

Pay attention to innovative communication methods，Building a complete intelligent media platform。current，The application of new technologies, especially artificial intelligence technology, in the media industry，Brings many new possibilities to the production and dissemination of news bet365 mobile。Algorithm application not only increases news production，It also makes audience positioning more precise，Communication power、The implementation of guidance is becoming more and more efficient。Therefore，Attach importance to learning and innovative communication methods，With the help of advanced technologies such as algorithms，Build and continuously improve the intelligent media platform，Not only helps mainstream media to screen timely and accurately、Capture hot topics，Appropriately grasp the timing and method of communication，It also helps to achieve the same frequency resonance with social emotions，Thus improving the influence and credibility of news bet365 mobile。

The increasing complexity of social public opinion and the increasing difficulty of regulation，Coupled with the diversification of the communication landscape and the interchange and overlap of roles among teaching subjects，Poses a huge challenge to improve the "four forces" of news bet365 mobile。Therefore，Follow the rules of dissemination of news bet365 mobile，Based on the new situation of news bet365 mobile work、New tasks and requirements，On the basis of promoting the healthy and orderly development of my country’s mainstream media integration in the new era，Building based on communication power、Guiding force is direction、Influence is the goal、It is urgent to establish a news bet365 mobile dissemination system whose credibility is guaranteed。

(This article is the result bet365 mobile Innovative Research on Marxist Journalism Viewpoint in the “Double First-Class” Construction of Renmin University of China (MXG202106)

(Author’s unit: School of bet365 mobile, Renmin University of China)