Since the birth of new media starting from the Internet，Various human practices are actively or passively adapting to new media。How to adapt journalism practice to new media？Communication scholar Zeng Qingxiang’s new book "bet with bet365 Narratives in the Context of New Media: Discourse Evolution and Blurred Boundaries" believes，The adaptation of bet with bet365 to new media is not only reflected in the bet with bet365 landscape，And it is reflected in the narrative rules，Also reflected in narrative logic，But the most suitable bet with bet365 narrative is the bet with bet365 emergence communication paradigm。

　　bet with bet365 as a manifestation of communication

Changes in media technology bring about changes in the pattern of social relations。In the context of new media，Fundamental changes in the power relationship between bet with bet365 production and dissemination。In the new media era，"Audience" has become "User"，They can independently fish for their favorite bet with bet365 in the vast sea of ​​information。Scholars describe this new communication model as "market communication"，And with the blessing of media technology，"Audience" becomes the "producer" of bet with bet365，The role also changes to "you" and "me"。The integration of old and new media allows the roles of “audience”, “user” and “bet with bet365 producer” to instantly switch and integrate with each other，The transmitter and the receiver are each other’s subjects。"bet with bet365 Narrative in the New Media Context: Discourse Evolution and Blurred Boundaries" pointed out，Web2.The bet with bet365 communication model in the 0 era can be divided into two types，One is "I-you" communication，Audience to browse、Comments、The forwarding method exists as a bystander of the event。Another type is "I-I" communication，After the bet with bet365 incident，Multiple parties involved can produce information，On this basis，They have a conversation、Negotiation，To reach a consensus。

　The "I-him" relationship changes to the "I-you" relationship and the "I-I" relationship，Means the emergence of a real conversational bet with bet365 narrative style rather than a philosophical one，That is, people report bet with bet365 facts in conversations。For bet with bet365 as a manifestation of communication，"bet with bet365 Narrative in the New Media Context: Discourse Evolution and Blurred Boundaries" thinks，Can set suspense、Highlight the surprise、True call、Resort to four structures to summon users。At the call of the bet with bet365，Users give various responses，In addition to commenting and forwarding，Also responded with other bet with bet365，Thus forming true intersubjectivity。In fact，In the context of new media，People learn bet with bet365 through social interactions，Communicate while understanding the bet with bet365。It’s not just social interactions that are changing the way we feel about bet with bet365，And bet with bet365 also changes the way people communicate to a certain extent。

To adapt bet with bet365 as a paradigm of communication，bet with bet365 style has undergone great changes。Zeng Qingxiang thinks，Traditional media bet with bet365 mainly uses formal style，Including vernacular text、Written language、Written language including classical Chinese；The bet with bet365 on social media mainly uses informal style，Includes slang and colloquialisms、Daily spoken language、Spoken language including vernacular，This helps maintain user stickiness。The reason is that informal style gives people a sense of intimacy，The formal style gives people a cold feeling。The time and space isolation between the transmitter and the audience of traditional media makes bet with bet365 become a ritualized speech，The cross-time and space communication between the messenger and the audience on social media makes bet with bet365 become a daily conversation，Resulting in the completely different styles of the paper version of "People's Daily" and the official account version of "People's Daily"。

　　Narrative mode adapted to bet with bet365 communication

Zeng Qingxiang thinks，In the primitive era of mankind，The communication attribute is originally attached to the information attribute of bet with bet365，It’s just that as the scope of exchanges expands，The bet with bet365 gradually changed from communication to informing，The bet with bet365 narrative mode has also changed from telling to showing。When new media breaks the boundaries of time and space，Promote people’s communication across time and space，The communication attribute is integrated with the information attribute of bet with bet365。At the same time，The restoration of communication attributes is also adapting to the needs of post-modern society。Anti-logocentrism as a cultural characteristic of postmodern society，Reflected in the field of new media bet with bet365 communication，It is the user’s deconstruction of authoritative information。First, users prefer down-to-earth bet with bet365，This shift in preference forces the bet with bet365 media to change the bet with bet365 narrative model，Turn to the method of dialogue and communication with users to narrate bet with bet365。Second, users can share what they see and hear anytime and anywhere，Even in many emergencies，Users who were at the scene used social media to publish the incident first，This information often becomes the source information adopted and retrospectively investigated by mainstream media。

With the support of new media technology，It is more convenient for users to publish information，Social media is the main channel for users to publish information，Making "everyone has a microphone" a new communication situation。This situation in which users and bet with bet365 media jointly produce bet with bet365 and the minute-to-second spread rhythm of new media，The inverted pyramid narrative model of traditional bet with bet365 is far unsuitable for the current communication context，And gave birth to a new honeycomb narrative model。Hive type narrative mode，referring to information black hole、Event reports with many reporters and fragmented bet with bet365，That is, users and professional bet with bet365 media report together，Together we will fill the information black hole completely，Thus revealing the true face of the incident。

User as a non-professional journalist，How convincing are their reports？Reported for adapted users，And make full use of the technological affordances of new media，The principle of objectivity in bet with bet365 narratives has been further upgraded to the principle of transparency。"bet with bet365 Narrative in the New Media Context: Discourse Evolution and Blurred Boundaries" thinks，The transparency of new media bet with bet365 is mainly reflected in videos、Usage of pictures。Because compared to words，Original video，Zero degree of control over narrative voice；On the narrator’s side，Collection Actor、Focuser and narrator combined into one；In terms of narrative time and space，It is a mirror scene。Therefore，The principle of bet with bet365 narrative realizes the transformation from the principle of objectivity to the principle of transparency and self-evidence。Objective narrative is the industry creed adhered to by traditional mainstream media，Transparency self-certification is often completed by users who are non-professional media，Users distributed in various spaces verify information through synchronicity，It is often possible to thoroughly "clean" bet with bet365 information，Finally present the truth。Anyway，In the narrator、Narrative time and space、With the transparent blessing of three narrative voices，User bet with bet365 has the basic quality of being trusted，Thus becoming an important part of the new media bet with bet365 ecosystem。

However，This self-certifying transparency gave rise to people’s online protests，Especially in bet with bet365 events involving social conflicts，Individuals often appear as bet with bet365 publishers or the first narrator，It immediately caused an uproar on the Internet。Many bet with bet365 events show that，The transparency of user bet with bet365 proves that it can play a positive role in resolving social conflicts in many cases。But is user bet with bet365 more conducive to group judgment and group decision-making，Thus realizing "information utopia" in the future，And whether there are other disadvantages to this self-certifying transparency，It needs to be further discussed from the perspective of popular psychology。

　　bet with bet365 communication paradigmProfessional media organizations are still required to participate

　For a long time，Objective presentation of facts is the creed of bet with bet365 writing，bet with bet365 language adheres to the principles of objectivity and neutrality，Language with subjective evaluation is considered to be insufficiently standardized bet with bet365 language。But the narrative style of new media bet with bet365 language，Characteristics such as resorting to intimate calls and emotional responses，Is this an aberration of bet with bet365 language？Human science and technology are advancing with each passing day，No one can stop the rolling wheel of history，Each individual empowered by information technology can use the media at hand to construct multiple interactive bet with bet365 narratives，Communication should be a natural attribute of bet with bet365 as information。Therefore，The transformation of bet with bet365 style that demands information exchange has become a necessity。

　The author of the book "bet with bet365 Narrative in the New Media Context: Discourse Evolution and Blurred Boundaries" intimately calls out the bet with bet365 narrative style in the new media context、Features such as emotional response，Basically have a relatively accepting attitude。Returning to the original communicative nature of bet with bet365 is a remarkable aspect of the development of new media bet with bet365 narratives，At the same time, new media has promoted the socialization of bet with bet365 production。Proposed by the author，The new media era still requires professional media organizations，The reason is that “amateur products need to be checked by professionals、Polish and improve”。The author thinks，The definition of “bet with bet365 is the reporting of recent facts” is still valid in the new media era，Because this definition does not limit the subject of reporting to be professional media and professional reporters，This also leaves enough space and room for explanation for the emergence of user bet with bet365。

Proposed by the author，New media may initially be used by traditional bet with bet365 media as a technical means and communication context，But after entering Web2.0 era，New media gradually transcends mere technical means and evolves into a communication medium。Then，As a communication context、New media as a communication medium，What impact has it had on bet with bet365 narratives？Or how bet with bet365 narratives change to adapt to the characteristics of new media？With this question，The author adopts speculative research method、Text Analysis、Literature Research Method，Based on classical narratology、Postclassical narratology as a research perspective，On the surface bet with bet365 landscape、Theoretically discussed at three levels: deep narrative laws and underlying change logic。

New media starting from the Internet has the characteristics of decentralization，But there are discords between pure decentralization and the centralization of human society at this stage。This incoordination leads to the emergence of the traffic mechanism，It can even be said without exaggeration，The new media era is an era where “traffic is king”。bet with bet365 wants to be "seen"，There must be a large amount of traffic as a carrier to enter the public eye，Some self-media or private media with a large number of subscribers have the power to control public opinion。Therefore，From this perspective，The new media era gives each of us the opportunity to speak out，But as individual users, we，It seems that some of the right to speak has been transferred to a new agent。

(Author’s unit: School of Communication, Chongqing Three Gorges University)