Since the birth of the new media from the Internet，Various practices of human beings or actively or passively adapt to new media。How to adapt to new media in news practice? Communication scholar Zeng Qingxiang's new "News narrative in the context of the new media: discourse 嬗 and vague boundary" believes，The adaptation of the news for the new media is not only manifested in the news landscape，and reflected in the narrative law，It is also reflected in the narrative logic，But the most adapted news narrative is the possession of the news of the news。

 

　　News as a performance of communication

The change of media technology brings a change in social relations。Under the context of the new media，Power relationship between news production and communication has undergone fundamental changes。In the new media era，"audience" has become "user"，They can catch their favorite news "fish" in the sea of ​​information。Scholars describe this new communication mode as "market communication"，And under the blessing of media technology，"audience" becomes the "producer" of news，The character also converts it into "you" and "I"。The integration of the old and new media makes the role of "audience", "user", and "journalist" can be switched and integrated immediately，Chuan Duan Both parties are the main body。"News narrative in the context of the new media: discourse 嬗 and vague boundary" pointed out，news communication mode in the era of web2.0 can be divided into two types，One is "I -You" spread，The audience is browsed、Comments、Forwarding the way of transmission as the subject of the event。The other is "I bet365 Play online games -I" spread，That is after the news incident，Many subjects involved can perform information production，Based on this，They dialogue、Consultation，To achieve a consensus。

 

"I -he" relationship transforms into "I -You" relationship and "I -I" relationship，It means the emergence of the true instead of dialogue news narrative in the philosophical sense，That is, people report the news facts in the conversation。A performance for communication for news，"News narrative in the context of the new media: discourse 嬗 and vague boundary" believes，You can set up suspense、Highlight surprise、True Love Call、Calling close to four structures to summon users。Under the call of the news，Users give various responses，In addition to reviewing and repost，Also responding with another news，to form a true inter -subjectivity。In fact，Under the context of the new media，People know the news in communication，Make communication in the news。Not only social communication is changing our feeling of news，And the news also changes people's way of communication to a certain extent。

 

Paradigm for adapting news as a communication，A lot of changes in the news of the news。Zeng Qingxiang thinks，The news of traditional media mainly adopts formal scent，Including vernacular、Written special terms、Written words, including classical Chinese; and the news of social media mainly adopts informal scent，Including slang and saying、Everyday Oral、A speaking language including vernacular，This helps to maintain the stickiness of users。The reason is that informal words give people a sense of intimacy，and the formal language gives a high cold feeling。Time and space isolation between the heir and the audience of the traditional media make the news a ritual speech，The cross -space -time communication between the heir and the audience of the social media make the news a daily dialogue，The Paper bet365 Play online games Edition "People's Daily" and the public account version of the "People's Daily" style is very different。

 

　　narrative mode to adapt to news communication

Zeng Qingxiang thinks，In the original era of human beings，The attributes of the interaction were originally attached to the information attribute of the news，It is just the increasing expansion of the daising domain，The news has gradually changed from communication to inform，News narrative methods also then transformed into display。When the new media breaks the time and space 畛 domain，Promote people’s cross -space -time communication，The attributes of the intersection are integrated with the information attributes of the news。At the same time，The recovery of the attributes of interaction is also adapting to the needs of postmodern society。Anti -Logic Slog Centerism as a cultural characteristic of postmodern society，reflected in the field of new media news communication，is the user's deconstruction of authoritative information。First, the user prefers the news that chooses to the ground，This preference turned to the news media to change the news narrative mode，Instead of adopting dialogue and communication with users to carry out news narrative。Second, users can share what they have seen and heard anytime, anywhere，Even in many emergencies，Users who are on the scene use social media to release the incident first，and this information often becomes the source information of the mainstream media adopted and trace the survey。

 

Under the blessing of new media technology，Users posted information are more convenient，Social media as the main channel for users to publish information，Makes "everyone has a microphone" a new communication situation。This kind of user and news media jointly produce news situations and the rhythm of new media for new media，Make bet365 Play online games the backward pyramid narrative mode of traditional news is far from being suitable for the current communication context，and gave birth to a new type of honeycomb narrative mode。Honeycomb narrative mode，refers to information black hole、Reporters and fragmented news are reported，It is also reported by users and news professional media，Fill the information black holes together，Therefore, the true appearance of the event is revealed。

 

User as a non -professional reporter，How can their reports convinced? To adapt to user reports，and make full use of the technology of the new media，The objective principle of news narrative is further upgraded to the principle of transparency。"News narrative in the context of the new media: discourse 嬗 and vague boundary" believes，The transparency of new media news is mainly reflected in video、The use of pictures。Because compared to text，Video of the original ecology，Zero control in terms of narrative sound; in terms of narrator，Collection actor、Three characters of the focuser and narrator; in terms of narrative space -time，is the mirror scene。Therefore，The principle of news narrative realizes the transformation from the principle of objectivity to transparency self -evidence。Objective narrative is the industry creed in the traditional mainstream media，Transparent self -evidence is often done by users as non -professional media，Users scattered in various spaces verify through common news，Often, the news information can be thoroughly "washed"，Finally present the truth of the facts。In short，In the narrator、Narrative time and space、Under the transparent blessing of narrative sound，User News has the basic characteristics of being trusted，So as an important part of the new media news ecology。

 

but but，This self -proven bet365 Play online games transparency has spawned the people’s network resistance，Especially in news events involving social conflicts，Individuals often appear as the publisher or the first described subject，Then it caused a big wave on the Internet。Many news events indicate，User news transparency self -evidence is often a positive role in the solution of social conflicts。But whether user news is more conducive to group judgment and group decision -making，So as to realize "information utopia" in the future，and whether the transparency of this self -evidence still exists in other disadvantages，It is necessary to discuss from the perspective of popular psychology。

 

　　News Interchange Formulastill requires professional media institutions to participate

For a long time，Objective presentation of facts is the creed of news writing，Practice of Press Language to abide by the principles of objectivity and neutrality，Language with subjective evaluation is considered a press language that is not standardized。But the narrative language of the news language of the new media，Have the characteristics of resorting to intimate summoning and emotional response，Is this the distortion of the news language? Crescent Moon, Human Science and Technology Progress，No one can stop the rolling wheel of history，Each individual under the empowerment of information technology can use the media in the hands to build a multi -interactive news narrative，Delivery should originally be a natural attribute of the news of information。Therefore，The transformation of the journalist with information interaction as the appeal becomes response。

 

"News narrative in the context of the new media: discourse 嬗 and vague boundary" The author of the close call of the news narrative of news narrative in the context of the new media、Emotional response and other features，Basically holding a more recognized attitude。The bet365 best casino games original interaction attributes of the return news are the remarkable points of the development of new media news narratives，At the same time, the new media has contributed to the socialization of news production。The author's proposed，New Media era still needs professional media institutions，The reason is "Amateur products need professionals to check、Solution and improvement "。The author thinks，The definition of "News is a report on the new facts" still take effect in the new media era，Because this definition does not limited the report subject must be professional media and professional reporters，This is also the appearance of user news and room for explanation。

 

The author's proposal，New media may be used by traditional news media as a technical means and communication context at the beginning，But in the web2.0 era，New media has gradually surpassed it with simple technical means and evolved into a communication medium。So，As a communication context、As a new media for the media，What does it affect news narrative? Or how does news narrative change to adapt to the characteristics of new media?，The author has adopted a speculative research method、Text analysis method、Literature Research Law，Classic narrative、Post -classic narrative studies as a research perspective，On the surface news landscape、Deep narrative rules and underlying changes in the theoretical discussion。

 

New media with the Internet as the beginning of the Internet has decentralized features，But the pure decentralization and the centralization of human society exist at the place of 龃龉。This disagreement leads to the appearance of the flow mechanism，You can even say it without exaggeration，New Media era is an era of "traffic is king"。News Want to be "see"，There must be a large flow as a carrier to enter the public vision，bet365 best casino games And some of the large number of subscribers or private media have the power to control public opinion。Therefore，From this perspective，The new media era given us the opportunity to speak for each of us，But as a user individual，It seems that some of the right to speak to the new agent。

 

(Author Unit: Chongqing Three Gorges College Media College)