Strengthen my country's international communication capabilities，It is the actual needs of "effectively carrying out international public opinion guidance and public opinion struggle"，It is also a new era national strategy with "building a strategic communication system with distinctive Chinese characteristics"。Collecting and analyzing major emergencies that occurred or highly related to China in China in the past 10 years (2012-2021) found that in these incidents，International public opinion is full of prejudice to China、accusations and even hostility; widely spread rumors and false information through social media and form emotional resonance in the online public opinion field，An important means of becoming a discourse offensive and public opinion manipulation of international public opinion dominated by the West，They borrow this to discredit China，Strengthen negative stereotypes to China。In view of the deterrence and danger of the disorderly disorder generated by the emergencies of emergencies，China urgently needs to point out according to the spread ecology and international public opinion in the international public opinion field，Outstanding order for online information，Constructing an international public opinion guidance mechanism based on emotional communication。

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Since 2020，The new crown epidemic becomes a global public health emergencies。Synchronization with epidemic spread，A variety of rumors and hatred remarks on the international new media platform and even institutional media disorder。February 2020，WHO's proliferation of fake news in the new crown epidemic is called Bet365 lotto review "information epidemic"。Secretary -General of the United Nations Goodres pointed out，The epidemic is not only in crisis of political and economic order，Still in the information crisis。The popularity of the information epidemic has reduced the global "ontology safety"，Become an important source of "sexual anxiety" in the world。

The false information spread on the current international public opinion field，Far non -fake news and other conventional concepts can be blocked in a word，It also includes misleading information、Malicious information、Hate remarks、Malicious posts of mechanical account account、Extreme speech、Rumors、Alternative facts、Fiction News、Algorithm -based junk news, etc.，It is the state and phenomenon of the disorder of online information。Starting from falseness and use hazard dimension，Wardle and others divided the information out of information into three categories，That is "error information": consisting of false information+errors (good intentions); "false information": consisting of false information+targets (unsatisfactory); "malicious information" Intent) Composition。They pass the stigma、Tagging、Provocation or historical nihilism to intensify contradictions，Hate and opposition to induce nation，Entering the friendly foundation of friendly people between the country，It caused by my unfavorable international public opinion situation。

　Social mechanism of online information disorder production and dissemination

Emotional communication is an individual or group in the process of information expression and sharing，Expressing strong preferences for novel information or opinions。In recent years，Global public opinion enters the direction of emotional drive public opinion、Social media becomes the post -truth era of the main platform of emotional communication。As a syndromes for the appearance of the truth，2016，Trump won bet365 best casino games the presidential election，It is a strong counterattack of the emotional communication of public opinion in the post -truth era。Trump, known as the "President of Twitter", uses the characteristics of post -truth emotional communication，Mobilize user emotions with strong emotions，Drive public opinion communication。

2018，Three scholars from the MIT College of Technology published a study of "Fake News Fast and Broaden" in the Science magazine，Tired 126,000 news that more than 3 million people spread on Twitter，It is found that the delivery range of real news can rarely exceed 1,000 Twitter users; the effect of fake news is between 1500 and 100,000 people。and people choose to share and follow fake news，It is because "feel novel" can "cause enlarged emotional reactions"。

Emotional diffusion is liquid -based information disorder production and communication open for convenience。From the perspective of communication，Information disorder is a process of some collective emotional infection，Formation of filtering foam phenomenon and echo wall effect。"Suphana" during the global stream of the new crown epidemic，It is the unknown and uncertainty of the international community's unknown and uncertainty of the epidemic and new crown virus，This vulnerable and fear is not true information、Rumor spread，I found a adapted recipient and communicationer。This is because unreal information is not only novel than real information，More because the user is reading rumors、In the process of spreading rumors, I got some kind of emotional comfort and emotional compensation。

　　International public opinion guidance mechanism based on emotional communication

International public opinion guidance mechanism based on emotional mobilization。Emotional mobilization is the explicit action mechanism of emotional communication in the post of truth.。Different ways to resort to emotion，Emotional Bet365 app download Mobilization is divided into three modes: First, focus emotional mobilization，Sound by shaping the new sense、Follow、Shocking core issues or events，To achieve international guidance of public opinion。The second is the induction of emotional mobilization，Refers to events or issues that are known or less influential，Results that cause greater influence，The so -called "butterfly effect"。Third is the emotional mobilization of anger，Expressing anger through the objects targeted by negative public opinion、Extreme emotions such as sadness，Mobilization。

International public opinion guidance mechanism based on empathy communication。Any empathy -based emergencies International public opinion guidance mechanism refers to in international public opinion guidance，Through the body、The content and method of closeness to stimulate affinity，Realize common emotional resonance，Effective softening is rigid in international public opinion guidance、High -cold stereotype。Complex spread is through the common emotional experience of all human beings、Emotional experience and emotional identity，Shape the competence of the two parties。General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Party，"Strive to shape credibility、Cute、Dear China Image "，"Visible" and "Cute" provides vivid interpretation and direction guidance for empathy communication。

Specifically，Let's do international communication，You can focus on three factors in three aspects。

Propagate Mechanism，Copy the opposition and hostility of the state public opinion field of the target country in the "big translation movement"。On the one hand, you can spread Chinese civilization、The cute image of the Chinese people，Realizing international public opinion guidance。Chinese civilization is full of cute genes，There are rich cute cultural Bet365 lotto review factors。physical image，Grand Panda, which can be stubborn, has already become a peace -friendly messenger of bilateral relations between China and foreign countries。Traditional culture image，Ruhua Mulan、Nezha、Sun Wukong and other cute images of traditional Chinese culture，Already through animation、Movie、TV series and other means output，and are widely welcome。A mascot shaped by the festival competition，Such as the Beijing Winter Olympics and the Winter Paralympic Mascot -Bingdun and Xue Rongrong，Countless powder in the global circle，Open ice and snow sports with cartoon image、Three themes of physical animals and Chinese culture，Shape three -dimensional、Live、Cute Chinese image。

Communication trusted mechanism，The deep mechanism of empathy spread is credible，It is worth trust，Trust communication is an important part of the guidance mechanism of international public opinion。Trust deficit or dishonesty caused by various types of emergencies，It has become a problem of global governance。Effective governance information Outstanding can become a key link to break the deadline of the dishonesty cycle，It is an important step in realizing trust and reconstruction。

International public opinion guidance mechanism for comprehensive governance of network platform，The factual verification mechanism and rumor mechanism，It is a network comprehensive governance plan that is closely related to international public opinion guidance mechanisms，Instant the filtering foam，Cut off the transmission chain based on emotional infection，Transfer's attention to false information。The factual verification is a large and mature international public opinion guidance mechanism for new media platforms。As far as the rumor mechanism is concerned，You can integrate "rumors + refutation", "only refute", "emotional evolution" and "truth affirmation" through online platforms，Integrate the fragmented rumor strategy as a selection bet365 best casino games of rumors、Background Rumor Introduction、Rumor refute applications、Five links including the truth statement of the truth and the presence of emotions，Realizing the guidance of international public opinion in the restoration of the truth。

In short，From traditional media to mobile new media，The underlying logic of public opinion has a major conversion，That is, emotional communication and algorithm become visible and attention new production methods，Hunting becomes universal user psychology。So，Establish and improve the "turn" thinking of international public opinion guidance mechanisms in emergencies。On the one hand，It should be recognized that the new media platform becomes the main distribution center for orderly information，Calculation and communication with algorithm as the key technology has a structural impact on the control of international public opinion ecology and the international communication pattern，The main position guided by China International Public Opinion needs to be transferred to the Internet field based on international social media，Through rumors、Facts and other governance mechanisms，Realize effective international public opinion guidance。On the other hand，It should accurately grasp the social psychological mechanism of the disorderly spread of online information，The main force guided by China International Public Opinion is to transfer to the use of online emotional communication mechanisms，Carry out effective international public opinion guidance。

(This article is the major project of the National Social Science Fund "Publicity Guidance Mechanism and Promoting the Research on China's International Discourse" (20&ZD320) Pharmaceutical results)

(Author Unit: School of Journalism and Communication of Guangdong University of Foreign Trade)