Strengthening the construction of my country’s international communication capabilities，It is a practical need to “effectively carry out bet365 free bets guidance and public opinion struggle”，It is also the new era national strategy of “building a strategic communication system with distinctive Chinese characteristics”。Collection and analysis of major emergencies that occurred in China or are highly related to China in the past 10 years (2012-2021): Among these events，bet365 free bets appeal points are without exception full of prejudice against China、Accusation and even hostility；Widely spread rumors and false information through social media and create emotional resonance in the online public opinion field，It has become an important means for Western-led bet365 free bets to launch a discourse offensive and manipulate public opinion against China，They use this to discredit China，Reinforce negative stereotypes about China。In view of the deterrence and danger caused by online information disorder caused by emergencies，China urgently needs to follow the communication ecology of the bet365 free bets field and the sharp direction of bet365 free bets，In response to online information disorder，Constructing an bet365 free bets guidance mechanism based on emotional communication。

　Types and manifestations of bet365 free bets disorder

Since the beginning of 2020，The new coronavirus epidemic has become a global bet365 free bets health emergency。Synchronized with the spread of the epidemic，Various rumors and hate speech are spread disorderly on international new media platforms and even institutional media。February 2020，WHO calls the proliferation of fake news in the new coronavirus epidemic an “infodemic”。UN Secretary-General Guterres pointed out，The epidemic has not only put the world in a crisis of political and economic order，Still in an information crisis。The prevalence of the information epidemic has reduced global “ontological security”，Becoming an important source of global "existential anxiety"。

The current false information spread in the bet365 free bets field，Far from conventional concepts such as fake news that can be summed up in one sentence，Also includes misleading information、Malicious information、Hate Speech、Malicious posts from the mechanism’s account、Extreme remarks、Rumor、Alternative facts、Fictional news、Algorithm-based spam news, etc.，It is the state and phenomenon of online information disorder。Starting from the dimensions of falsity and use harm，Wardle et al. divided information disorder into three categories，That is, "misinformation": composed of false information + error (good intentions)；“False information”: composed of false information + harmful purpose (bad intention)；“Malicious information”: composed of true information + harmful purpose (bad intention)。They pass stigmatization、Tagging、Provocation or historical nihilism and other means to intensify conflicts，Inducing hatred and opposition between countries，Erode the public opinion foundation of friendship between countries，The bet365 free bets situation that is unfavorable to me。

　The social mechanism of disordered production and dissemination of online bet365 free bets

Emotional communication is the process of information expression and sharing by individuals or groups，Exhibit a strong preference for novel information or ideas。In recent years，Global bet365 free bets has entered the trend of bet365 free bets driven by emotion、Post-truth era in which social media has become the main platform for emotional communication。As a strong evidence for the emergence of post-truth，2016，Trump wins the presidential election，It is a strong counterattack of the emotional spread of bet365 free bets in the post-truth era。Trump, known as the “Twitter President”, exploits the characteristics of post-truth emotional communication，Mobilize user emotions with strong emotions，Driving the power of spreading bet365 free bets。

　2018，Three MIT scholars published a study on "Fake news spreads faster and wider than real bet365 free bets" in Science magazine，12 tracked by more than 3 million people on Twitter.60,000 news，Real messages rarely reach more than 1000 Twitter users found；The impact of fake news is between 1,500 and 100,000 people。And people choose to share and follow fake news，It’s because “feeling novel” can “trigger an amplified emotional response”。

Emotional diffusion opens the door to the disordered production and dissemination of liquid information。From a communication perspective，Information disorder is a process of collective emotional infection，Formation of filter bubble phenomenon and whispering gallery effect。The "information epidemic" spreading around the world during the new crown epidemic，It is the bet365 free bets community’s concerns and threats about the unknown and uncertainty of the epidemic and the new coronavirus，This fragile emotion and fear is false information、Rumor spreading，Find a suitable receiver and communicator。This is because false information is not only more novel than true information，More because users are reading rumors、I received some kind of emotional comfort and compensation in the process of spreading rumors。

　　bet365 free bets guidance mechanism based on emotional communication

bet365 free bets guidance mechanism based on emotional mobilization。Emotional mobilization is the explicit action mechanism for emotional communication in the post-truth era。Depending on the way of appealing to emotion，Emotional mobilization is divided into three modes: one is focused emotional mobilization，Shaping creates a sense of novelty、Attention、Shocking core issues or events，Achieving international guidance of public opinion。The second is induced emotional mobilization，Refers to events or issues that are originally known or have relatively little influence，Initiate results with greater impact，The so-called "butterfly effect"。The third is emotional mobilization to vent anger，Expressing anger towards the target of negative public opinion、Sadness and other extreme emotions，Mobilize。

bet365 free bets guidance mechanism based on empathy communication。The bet365 free bets guidance mechanism for emergencies based on empathy refers to the guidance of bet365 free bets，Through personal experience、The content and method of closeness stimulate affinity，Achieve common emotional resonance，Effectively soften the rigidity in the guidance of existing bet365 free bets、The stereotype of being aloof。Empathy communication is through the common emotional experience shared by all human beings、Emotional experience and emotional identification，Create the empathy ability of both transmitters and receivers。General Secretary Xi Jinping pointed out in the report of the 20th National Congress of the Communist Party of China，We must "strive to create credibility、Cute、Respectable image of China”，“Trustworthy” and “lovable” provide vivid interpretation and direction guidance for empathy communication。

Specifically，We do a good job in bet365 free bets communication，You can focus on three factors。

Spreading cuteness mechanism，Coping with the opposition and hostility toward China in the public opinion field of the target country such as the "Great Translation Movement"。On the one hand, it can spread Chinese civilization、The lovely image of the Chinese people，Achieving guidance of bet365 free bets。Chinese civilization is full of cute genes，There are rich cute cultural factors。Entity image，The naive giant panda has already become an envoy of peace and friendship in many bilateral relations between China and foreign countries。Traditional cultural image，Ruhua Mulan、Nezha、Sun Wukong and other cute images deeply rooted in Chinese traditional culture，Already passed animation、Movie、Output through TV series and other means，And widely welcomed。Mascot created for festivals and games，For example, the mascots of the Beijing Winter Olympics and Winter Paralympics - Bingdundun and Xuerongrong，Countless fans around the world，Get through ice and snow sports with cartoon images、Three major themes of physical animals and Chinese culture，Shaped the three-dimensional shape、Lively、Cute Chinese image。

Spread trusted mechanism，The underlying mechanism of empathy communication is credibility，That’s trustworthy，Trust communication is an important part of the bet365 free bets guidance mechanism。The current trust deficit or breach of trust caused by various emergencies，It has become a difficult problem in global governance。Effectively managing information disorder can be a key link in breaking the cycle of dishonesty，Is an important step to achieve trust reconstruction。

bet365 free bets guidance mechanism for comprehensive management of online platforms，Fact checking mechanism and rumor refuting mechanism，It is a comprehensive network management plan closely related to the bet365 free bets guidance mechanism，Puncture the filter bubble，Cut off the chain of transmission based on emotional infection，Diversion of attention from false information。Fact checking is a relatively mature bet365 free bets guidance mechanism used frequently by new media platforms。As far as the rumor refuting mechanism is concerned，A variety of different rumor refuting strategies such as "rumor + refutation", "mere refutation", "emotion arousing" and "truth affirmation" can be integrated through online platforms，Integrate fragmented rumor refutation strategies into rumor refutation source selection、Introduction to background rumors、Rumor refutation applies、Five links including truth statement and emotion arousal presentation，Achieve guidance of bet365 free bets by restoring the truth。

In short，From traditional media to new mobile media，The underlying logic of public opinion has undergone a major transformation，That is, emotion communication and algorithms become new ways of producing visibility and attention，Curiosity has become a common user psychology。Therefore，In emergencies, a sound bet365 free bets guidance mechanism should be established and “transition thinking”。On the one hand，We should realize that new media platforms have become the main distribution center for disordered information，Computational communication with algorithms as the key technology has a structural impact on the control of the bet365 free bets ecology and the international communication pattern，China’s main position in guiding bet365 free bets needs to shift to the Internet field dominated by international social media，By refuting rumors、Governance mechanisms such as fact checking，Achieve effective guidance of bet365 free bets。On the other hand，The social psychological mechanism of disordered diffusion of online information should be accurately understood，China’s main force in guiding bet365 free bets must shift to using online emotional communication mechanisms，Carry out effective bet365 free bets guidance。

(This article is part of the National Social Science Fund’s major project “Research on Improving the bet365 free bets Guidance Mechanism for Major Emergencies and Enhancing China’s International Discourse” (20&ZD320) phased results)

(Author’s unit: School of Journalism and bet365 free bets, Guangdong University of Foreign Studies)