spread Chinese story with multi -modal discourse
September 07, 2021 09:18 Source: "China Social Sciences" September 7, 2021, Issue 2246, Issue 2246

The theory of transmission of narrative transmission,When people are "transmitted" into the story,Attention will be completely focused on the story itself,The process of information analysis will be transformed into a "narrative drive" mode。Good stories can reduce the negative cognitive response of the audience,Reality of enhancing experience through a sense of presence,to enhance the audience's sense of cognitive participation and emotional participation,Promote its attitude and belief in reality。So,During the international communication process,Good "National Story" can load symbolic information in the narrative process,The story and the broader、More deeper value linked,to enhance the "persuasive power" of the story,Awareness and behavior on other international behavior bodies affect。

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The formation of national narrative needs to rely on effective symbolic construction functions。The use of symbols involved in power,It is a medium and place that constructs and reconstructs special subjectivity and eliminates other subjectivity.,The differences and correlations reflected in the system can construct a specific meaning system。J. F. Lyotard proposed,Modern society is a overall composition of "a language game between individuals or groups with different wealth and cultural capital",Language games will form a symbolic society as a symbolic social overall。So,Understanding the international community, as a "symbolic Bet365 lotto review society", also needs to rely on the analysis and anatomy of "language games"。This also explains the importance of "telling Chinese stories": To a certain extent,The entire international community is based on the interconnection between behavior、Converted language games that constitute and continue to reproduce。

Based on the symbolic understanding of the international community and behavior interactive methods,"Country" is no longer just objective material entity,It is also a series of self -discipline symbol system。During the "storytelling" process,National behavior can use specific symbols to hidden relevant specifications and concepts,To guide national behavior to reach a certain consensus and trust relationship,The national image as a symbol system is also spread during this negotiation。As P. Ricoeur said: "Narration is the fundamental meaning of human existence。"State behavior can construct self and image through narrative,Understand the relationship between self and others on this basis,Then launch meaningful action。"Story telling" is an important way for the country to construct a self -identity,The dominant narrative of a country can often guide the behavior of other countries' behaviors from a specific perspective,The common storyline is conducive to evoking people's common vision for the future,outlines the blueprint for realizing this vision,and determine the key milestone along the way。

In the practice of international relations,Narrative is also a knowledge sharing between national behavior、Important tools for the foundation of cooperation。Good stories are conducive to establishing a trust bet365 live casino games relationship,Passing hidden knowledge,and finally construct an effective emotional connection。The essence of the national narrative is to spread the image of the country through sharing and transmission of knowledge,In the end, in the implementation of general national behavior or specific national strategy,Effectively achieve behavioral purpose。In this sense,,The ability to tell stories should be regarded as an important part of the national strategy,The spread of the national image needs to pass a series of symbol narratives,To shape、convey a specific significance framework。

 State narrative to multi -mode state

With the development of modern media technology,"Symbol Text" has undergone great changes。In traditional society,The emergence of writing symbols makes the language and text monopolize the channel of meaning expression。"Visual Age" at this stage,Visual symbols are surpassing language symbols and becoming the dominant form of culture。In modern society,The environment of the national narrative no longer rely only on speech practice,Many times you need to rely on the network、TV、Multi -mode communication of new media and other methods。As Peng Yafei said,With the rise of civic society and the awakening of citizen consciousness,Images are becoming a typical cultural representation and mass cultural production method in the production process of modern society。And with the increasingly molding and development of image film and television culture,The entire world can be presented in pictures and movies -the world becomes larger,Also becoming smaller,People’s cognition is fixed by frame,This Bet365 app download leads to the generation of new insights and meaning。

For the study of national narrative and national image communication,G. Kress (G. Kress) and Fan Liuwen (T. Van Leeuwen) developed social symbolic theory,From the perspective of "multi -mode symbol", it provides a very valuable analysis perspective and framework。Han Lide (M. A. K. Halliday) 's thoughts on "Language as a Social Symbol" and his "System Functional Speaking" theory,Lay the foundation for the development of social symbolics。The first time it was founded for the first time in the mid -1980s,Since it has been fully developed after 2000,Social symbolism theory has always been a social theory that pays attention to meaning and spreads。In the theoretical framework of social symbolics,Symbol resources with different significance bearing capacity are used by symbolic manufacturers,To serve specific social needs generated in the context of a specific society。

Social symbolic theory framework depends on four basic theoretical hypothesis。First,Social symbolism believes,The process and method of meaning manufacturing are always multi -mode,In addition to words and writing,,The generation of meaning still uses the image、Music、Three -dimensional objects and people's movements、Eyes、Press and other modes,All these modes may make the same contribution to the meaning of constructed。2,Social symbolism believes,Symbol resources are used by people in a specific social context,Social context shaped those "symbol resources that can be used for meaning manufacturing",and determine the choice and configuration method of these resources。So,Cres proposed,Discuss bet365 live casino games the different functions played by multi -modal symbol resources in meaning manufacturing,First of all, you need to explore different modes between "expression views、Position、Attitude、Different potential in facts,That is, the symbol selection of different modes is to express the need for specific meaning。So,In social symbolics,Symbol manufacturing is considered a social process; "symbol、modal and meaning manufacturing is considered relative flow、Dynamic and open system,Pockets closely related to the social background used by symbols "。third,Social symbolics propose the concept of "motivation symbol",It is pointed out that people are in the process of "manufacturing" symbol,will renew in a specific social context、Operation、Arrange the most in line with the required symbol resource,Demands that meet the specific meaning that they want to re -express at a specific moment。So,In the multi -mode analysis of social symbolics,Form (that is, can be referred to) and meaning (that is, referred to) is not based on the "arbitraryness" of Sosuer's sense,but have a clear "motivation"。Fourth,Social symbolism believes,The "interest" of symbolic manufacturers guides its choice of symbol resources。According to Crester's explanation,The "interest" as a social symbolic academic term is defined as "in interaction with other social contexts,The true explanation of the individual at a specific moment of the relationship between yourself and an object or event、expression。

  Tell Chinese stories with multi -modal symbols

National narrative in the form of "symbolic text" in the form of "symbolic text",Have a plot、Time and Significance Bet365 app download Orientation。"Multi -mode steering" with the form of symbolic text,The research on national narrative must pay more attention to "multi -mode narrative"。For example,As a visual symbol,The interpretation of the image is the process of discovery -there is a characteristic and characterization between the image and the thing、The relationship between understanding and understanding,It is reflected in the interaction between audiences and images。So,During the construction and dissemination of the image of the national image,It must pay more attention to the role played by visual symbols in the process of national image generation and dissemination.。How to effectively use language、Text、Image、Multi -modal symbol resources such as music to construct a high -quality country narrative mode、Tell Chinese Stories,It is an important issue that needs to be solved at this stage。

In today's international communication context,National narrative often has multi -modal features,You can use text during the narrative process、Image、Symbol resources such as sounds such as sound。At the same time,Wide use of modern media,Make multi -modal national narrative more popular,More communication。

The competition for the right to speak around today's international community,To a large extent, it is also a "narrative dispute"。So,Facing the complicated context of the current international political speech field,my country should effectively use multi -mode symbol resources and media resources,Make full use of discourse technology,Construction、spread our own words,Tell the "multi -modal" Chinese story,Maintenance of national interests and national image。

  (this article is the "Belt and Road" background of Shandong Social Science Planning Research Project "Belt

(Author Unit: School of Literature and News and Communication of Ocean University of China; University of Petroleum (East China) Foreign Language)

Editor in charge: Zhang Jing
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