The Third Plenary Session of the 20th Central Committee of the Communist Party of China reviewed and approved the "CPC Central Committee on further comprehensive deepening reform、 Decision to Promote the modernization of Chinese -style "(hereinafter referred to as" Decision ")。This epoch -making programming file，It is a declaration of flags for the flag，It is also a roadmap that overcome difficulties。

Study "Decision"，Feeling the urgency of "rising up the sleeve and cheering"。The 20th National Congress of the Communist Party of China has been strategically deployed to promote the modernization of Chinese style。It is necessary to deploy these strategic deployments to the implementation，Turn Chinese -style modern blueprints into reality，The basics lies in further comprehensive deepening reform，Constantly improving the institutional mechanisms，Clean various obstacles，Streaming constantly stimulating vitality for Chinese -style modernization、Add power。"Decision" aims to transform the strategic deployment proposed by the party's 20th National Congress into specific implementation measures，For this reason, more than 300 important reform measures。So we see，"Promoting" becomes a high -frequency word in "Decision"，More than 100 times in more than 20,000 words。For example，"Promoting the optimization and structural adjustment of the state -owned economic layout", "Promoting the Service Industry to Expand Open Comprehensive Pilot Demonstration", "Promote the reform of the ownership of public cultural facilities and the right to use the right to use" ... the overall development of modern Chinese -style modernization，It is inseparable from the advancement of deepening reforms in specific areas。

Specific to the field of news communication，The most important "promotion" mentioned in "Decision" has three items。One is Article 38: "Building the working mechanism and evaluation system that adapts to the production and communication work of all -media production and communication，Promote the systematic changes in mainstream media "; the second is Article Bet365 app download 40:" Integrate network content construction and management functions，Promote the integration of news promotion and online public opinion "; the third is Article 41:" Build a more effective international communication system。Promoting the reconstruction of the international communication pattern "。These three "promotion" are related to each other、mutual cause and effect，It is a very urgent real problem facing the reform and development of my country's media and news communication。

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Focus on the media field，"Construct the working mechanism and evaluation system to adapt to the production and communication work of all -media production and communication，Promote the systemic changes of mainstream media "，This means that the mainstream media must further deepen reform，From a single to overall，From local reform to system integrated reform，The pursuit of "systemic change"。

The basis for advancing the systematic change of mainstream media is to further deepen media integration。2013，General Secretary Xi Jinping made an important instructions for "Accelerating Traditional Media and Emerging Media Integration and Development"。For more than ten years，Chinese media integrates in institutional mechanism、Content production distribution、Technical application、A lot of explorations in the construction of the talent team，Getting major progress。Current，Media fusion has entered the deep water area，It is difficult to adapt to the new situation and new requirements by relying on past single breakthroughs or local emergencies，"Coordinating", "Link", "Integrated" is the key to further deep integration of the media。

where，The construction of institutional mechanism is an important force point to promote the production of systematic changes in mainstream media。General Secretary Xi Jinping pointed out: "Reform more faces the problem of deep -level system mechanisms，higher requirements for the top -level design of the reform，Systematic of reform、Public、Syllabus requirements are stronger，Create the rules and establish a system accordingly、The task of building a system is heavier。"" For mainstream media，During the depth fusion process, they are facing the system and mechanism and development status are not coordinated、Unbalanced questions，As a result, the team is Bet365 app download unstable、Talent loss，It has caused the well -known and embarrassing situation of mainstream media。For this，In recent years, some useful explorations have been carried out in the process of media integration reform.。Summary，First, strengthen the supply -side reform of information and services，Through the concept、Content、Form、Method、means and other innovations，Improve the quality and level of news promotion and media services，To enhance the attraction to the people、Infectious。Second, through comprehensive deployment of data resources，Links to participate in the communication activities，Organize and allocate social resources，to lead value -oriented。Third, through the organizational structure、Personnel Financial Management Reform，Strengthen talent construction，With greater strength、More effective measures to promote the construction of the entire media communication system。but，The mechanism and evaluation system that adapts to the production and communication of all media has not yet been established，This is the main direction of deepening reform in the next step of the media field。

　Promoting news promotion andOnline public opinion integration management

From the perspective of globally，Genesis artificial intelligence technology has been adopted by news、Content review、Media release and other scenarios began to be applied，The Internet era is transitioning to the Intelligent Media Times。This puts forward new and greater challenges for the practical exercise of news promotion and the control of the Internet of public opinion。The Party’s news and public opinion work is an important job of the party，Is governing the country and governing the country、Ding Guo Anbang's major event。For this，"Decision" clearly proposes "integrating network content construction and management functions，Reform measures for the reform measures of promoting news propaganda and integration of public opinion "。

Promoting "Integrated Management" is the reflection of the system view of Xi Jinping in the new era of socialism with Chinese characteristics in the new era of socialism with Chinese characteristics.。General Secretary Xi Jinping has repeatedly used "concentric circles" to refer to the development direction of building a power of the Internet: "To form a concentric circle on the Internet", "the largest number of conventions，Draw the bet365 Play online games biggest concentric circle "... It contains the idea of ​​press propaganda and" integrated management "of the" integrated management "of public opinion in the era of intellectual media。"Integrated Management" is to measure one ruler to the end。The news promotion of traditional media should be close to the Internet，Online public opinion must also implement scientific control and guidance。In this process，In particular, pay attention to the two interconnected characters and their dialectical relationships。

First is the leading role of mainstream media news promotion。In our country，The mainstream media bears the "Lift Banner、Gathering Heart、Education Newcomer、Xing Culture、Exhibition Image "mission。This requires mainstream media to attach importance to the establishment and persistence of the leading role of news propaganda。To enhance the influence through high -quality news reports、Trustworthiness，Do a good job of publicity reports。We must pay attention to and guide online hotspots，Timely clarify the truth、Sincerely respond to public concern。To play the function of "News+" and "Media+"，The space and field of expand content and service construction，helps to solve the difficulties of people's livelihood with solid and close services，Improve the people’s high -quality life，With rich and diverse spiritual products to meet the growing spiritual and cultural needs of the people。

Second, the role of assistance to the public opinion and public opinion of the Internet。The noise of the public is the normal state of the Internet society，It is also a vibrant representation。Singing the main theme "sing"，refers to chorus instead of singing。Chorus must have different vocal parts，Sometimes it must tolerate some noise existence，Of course, the harmony of running and the strange sound cannot be allowed。The scientific management of online public opinion is to eliminate strange sounds，Reduce noise，Let the parts show their ability under the leadership of the mainstream media、Draw up。General Secretary Xi Jinping pointed out，"Make a timely admission to constructive opinions，To help in time for difficulties，Publicize the agency in time for those who do not understand the situation，Clear in time for blurring，Resentment should be resolved in time，Timely guidance bet365 best casino games and correction of the wrong views "，Let positive energy always fill the network space。

In the "integrated management"，Pay attention to the new variables brought by artificial intelligence factors for news propaganda and online public opinion management。Both the advantages brought by new technologies，Innovative mainstream ideological content content expression mechanism，Keep the mainstream ideological position; at the same time, we must also pay attention to dynamic optimization toughness governance，Need to improve the digital wisdom of journalists，Improve the ethics of artificial intelligence in the news industry、specification，You need to create a risk response technical system，Governance and control potential risk。

　Promoting the reconstruction of the international communication pattern

"Decision" is clearly proposed，"Promoting the reconstruction of the international communication pattern"。China as the second largest economy in the world，It is getting closer to the center of the world stage，But our voice on the international public opinion field is still weak，There is a reasonable statement。So，The reconstruction of advancing the international communication pattern is the direction of the deepening reform of my country's international communication system。

To adhere to the global view of international communication。Systemic reforms with mainstream media、The integrated management of news propaganda and online public opinion is inherited，The reconstruction of the international communication pattern is also systematically reshaped and integrated recycling，Systematic change with mainstream media、Press propaganda and online public opinion integrated management interdependence。The main body of international communication is very diverse，Among them, the government、Media、Think Tank、Enterprise、People，Central and local aspects。Pay attention to systemic、Public、Coordination is the inherent requirements of international communication to further deepen reform。In the multi -subject stereo Bet365 app download international communication，The media is a platform for multi -subject to play a role、Bridge and accelerator，is the leader of composite communication; think tanks reflect the relationship between a political complex，It can meet the policy promotion needs more quickly; enterprises are another subject of international communication，With a unique platform、Brand and individual effects; the public is the main body of international dissemination，Each individual is the spokesperson of the national image。These multi -subjects are in mainstream media、Social Media、Under the blessing of smart media，can all promote the reconstruction of the international communication pattern。

To grasp the initiative and vividness of the story setting of the agenda。Current，Speed ​​evolution without a big change in the world for 100 years，Local conflicts and frequent turbulence，Global problems intensify，Continuously upgraded from the outside，The development of Chinese -style modernization has entered strategic opportunities and risk challenges、Period with increasing uncertain factors。Improve the effectiveness of international communication is effective response to these risks，In the increasingly intense international competition, winning the important part of strategic initiative。Facing the containment and suppression in Bet365 app download international communication，We have to actively set the topic，Eave your own voice。Both me as the main，Macro and micro -combination，Explain Chinese practice with Chinese theory，The theory of sublimating the Chinese practice with Chinese practice;，According to the country and cultural differences，Do a good job of precision communication，Use a good short drama、Short video and other multimodal means，Vivid、Freshly showing Chinese stories and the ideological power and spiritual power behind it。

We must pay attention to the international communication logic and practical changes brought by artificial intelligence。Artificial Intelligence Technology, especially generated artificial intelligence, brings changes in the underlying logic of Bet365 app download international communication，If the real -time integration of time and space is spread，The complexity of the coexistence of the main body of the main body，The hidden secrets of digital ideology 渗，Diversity of communication platforms and means，All are important factor affecting the reconstruction of the international communication pattern。Wide application of artificial intelligence technology，It has triggered a series of new changes and problems in international communication practice，In particular, pay attention to false information and in -depth falsification。Intelligent Media Times，bet365 Play online games In international communication, the production and communication of false information for the purpose of impacting the impact on specific audiences are easier and fast。This requires us to tell Chinese stories in international communication，It is necessary to prevent and control and manage the "information epidemic"; while doing a good job of cognitive communication，Do you have to do a good job of recognition and spread。Convert the variables brought by artificial intelligence into an increase in international communication。

　(The author is deputy director of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences、Researcher)