The diplomatic image involves the impact of sovereign states’ diplomatic activities on the international community，And the basic understanding gained from it、Evaluation and emotion。The construction of a major-country diplomatic image with Chinese characteristics is essential for safeguarding national sovereignty、Security and development interests and the realization of the great rejuvenation of the Chinese nation are of great significance，Need to clarify the positioning of peaceful and responsible diplomatic image、Promote the practice of major-country bet365 new customer offer with Chinese characteristics、Create a diplomatic image that combines strength and softness and strengthen the spread of diplomatic discourse that integrates China and foreign countries。

　　Clearly positioning the image of peaceful and responsible bet365 new customer offer

The construction of the image of major country bet365 new customer offer with Chinese characteristics is to safeguard national interests，Achieving the “Two Centenary Goals”，And then realize the great rejuvenation of the Chinese nation。General Secretary Xi Jinping proposed to “tell China’s story well，Spread the voice of China，Show the truth、Stereo、Comprehensive China”，“Show credibility、Cute、respectable image of China" requirement，Provides guidance for the goal positioning of the image construction of major country bet365 new customer offer with Chinese characteristics。

First，Positioning the diplomatic image of a peaceful major country。Under the control of realist thinking that "a strong country will seek hegemony"，The West has an imagination of China’s “original sin theory of a great power” and “threat theory of a great power”。The “big country” in major country bet365 new customer offer with Chinese characteristics，It is not only an economic power in terms of hard power，And in terms of soft power, it is still a civilized country with the style and magnanimity of a great power。This is reflected in the image positioning of a peaceful country，China promises never to seek hegemony、Never expand。The image of China as a peaceful country is rooted in China’s excellent traditional culture and the world is for the common good、World Harmony、Peace is the most important thing、Harmonious but different、和世生、Harmony and symbiosis、The concept of harmonizing all nations，This is fundamentally different from the so-called "great power doctrine" in the West，It is precisely the transcendence of the logic of "a strong country must seek hegemony"。

Second，Positioning the diplomatic image of a responsible major country。General Secretary Xi Jinping pointed out，“As a great country，means greater responsibility for regional and world peace and development，Instead of a greater monopoly on regional and international affairs”。A responsible power is China’s style as a great power、The embodiment of the magnanimity of a great country。The "China Responsibility Theory" proposed by the West is intended to let China share the responsibilities that the West should originally bear。Facing the “concerns” of some small and medium-sized countries about China’s status as a great power，Creating the image of a responsible major country has become the essence of major-country bet365 new customer offer with Chinese characteristics。China’s image positioning as a responsible big country is based on the awareness of responsibility，It means that China assumes responsibilities corresponding to its national strength in providing public goods and solving global governance issues，This is a "two-way responsibility"，Different from the "one-way responsibility" implicit in the Western "Chinese Responsibility Theory"。

　Third，Positioning the diplomatic image of major developing socialist countries。Major power bet365 new customer offer with Chinese characteristics is an important part of Xi Jinping Thought on bet365 new customer offer。General Secretary Xi Jinping emphasized，“Unite and cooperate with the vast number of developing countries，It is the unshakable foundation of China’s foreign relations”。China is a socialist country，It is also the largest developing country。As a developing socialist power, China’s image positioning determines that China must break through the so-called “Orientalism” framework in the West，Show the superiority of the socialist system，Enhance road confidence、Theoretical confidence、Institutional confidence and cultural confidence，From the perspective of exchanges and mutual learning between Eastern and Western civilizations，Resolving the dualistic thinking between East and West。

　　Promote the practice of major-country bet365 new customer offer with Chinese characteristics

Major-country bet365 new customer offer with Chinese characteristics is a major-country bet365 new customer offer with a new type of international relations and a community with a shared future for mankind as its core content。Building a new type of international relations，A framework for major power relations that not only includes balanced development，Also includes being kind to neighbors、The idea of ​​neighborly bet365 new customer offer and strengthening solidarity and cooperation with developing countries。In a "prosperity for all"、Every loss will lead to loss" "Rise and fall will accompany each other、An era of interdependence in which we share weal and woe，China establishes an open and inclusive global partnership，Promote world peace and development。

First，Adhere to the principle of mutual respect，Respect the sovereignty of all countries、Security and development interests。Mutual respect means the principle of non-interference in each other’s internal affairs，Respect the political systems of various countries、Development path、Social and cultural diversity，Truly seek common ground while reserving differences、Harmonious but different、Open and inclusive、Eclectic。Major-country bet365 new customer offer with Chinese characteristics respects multilateral cooperation mechanisms represented by the United Nations，Facing international conflicts，More persuasion、Mediation、Mediation and other methods，Exercise international influence through flexible bet365 new customer offer，Promote the ultimate solution to global problems。

Second，Promote fairness and justice，Promote democratization and rule of law in international relations。Fairness and justice reflect an idealistic view of international order。Major-country bet365 new customer offer with Chinese characteristics promotes fairness and justice，Oppose hegemonism、Power politics，Calling for reform of the unreasonable international political and economic order，Promote the development of international relations in the direction of democracy。To effectively promote fairness and justice，Major-country bet365 new customer offer with Chinese characteristics emphasizes strengthening the United Nations mechanism，Follow the principles of international law，Actively participate in the formulation of international rules，Promote the rule of law in international relations。

　Third，Promote win-win cooperation，Building a community with a shared future for mankind。Major-country bet365 new customer offer with Chinese characteristics adheres to the principle of consultation、Co-construction、Shared concept，Advocating the principle of openness and not targeting third parties。China actively develops global partnerships，Expand the convergence of interests with other countries，Constructing "mutual respect、Fairness and justice、A new type of international relations based on win-win cooperation。Major-country bet365 new customer offer with Chinese characteristics adheres to truth、real、Dear、The principle of sincerity，Adhere to the correct view of justice and benefit，Aiming to build lasting peace、Universal security、Shared Prosperity、Open and inclusive、A clean and beautiful world。

　　Create a diplomatic bet365 new customer offer that combines strength and softness

Major-country bet365 new customer offer with Chinese characteristics demonstrates the unique spiritual temperament and charming style of Chinese bet365 new customer offer。Based on the excellent traditional Chinese culture，China’s diplomatic image shows a very unique combination of firmness and softness、Taking both justice and interests into consideration、Eclectic、Style that keeps pace with the times。

First, a diplomatic style that combines strength and softness。The diplomatic image of a major country is an important manifestation of a country’s soft power，Need to be built on a solid foundation of national hard power。The “rigidity” of the major-country diplomatic style with Chinese characteristics is mainly reflected in the firm pursuit of the Chinese dream of the great rejuvenation of the Chinese nation，And for national sovereignty、Resolutely safeguard security and development interests and other principled issues。Major-country bet365 new customer offer with Chinese characteristics emphasizes the confidence and integrity of bet365 new customer offer，Proceeding rationally、Favorable、A measured struggle，But it also emphasizes diversity and tolerance in bet365 new customer offer、Advance and retreat freely、Resolving conflicts and other "flexible" aspects，Present a combination of strength and softness、Strong yet soft、A style that combines strength with softness。

The second is the diplomatic style of balancing justice and interests。General Secretary Xi Jinping pointed out，“Adhere to the correct view of justice and interests，Put justice first、Purpose justice and benefit simultaneously"。Major-country bet365 new customer offer with Chinese characteristics has a distinctive style of balancing justice and interests，Completely different from the deep-rooted profit-first logic of the West。Pragmatic、Kind、Friendship and morality are the inherent requirements of China’s excellent traditional culture，It is also a fine tradition of New China’s bet365 new customer offer。

The third is an inclusive diplomatic style。The image of major country bet365 new customer offer with Chinese characteristics is based on China、To the world，In tradition and modernity、Find the right balance between nationality and globality。The theoretical system that supports the image of major-country bet365 new customer offer with Chinese characteristics is not only national，It’s even more world-class、Open。An inclusive image style requires us to adhere to civilized exchanges and mutual learning，Create a new concept that integrates China and foreign countries、New category、New expression。

The fourth is a diplomatic style that keeps pace with the times。A good diplomatic image can withstand the test of history，Keep abreast of the pulse of the times，Having the vitality of self-growth。Major-country bet365 new customer offer with Chinese characteristics combines theory with practice、Seek truth from facts、Theoretical quality that keeps pace with the times。Adherence to the theory of socialism with Chinese characteristics、Inheritance of excellent traditional cultural thoughts、Reflections and reference on Western international relations theory，Continuously promote the innovation and development of major country bet365 new customer offer theory with Chinese characteristics。In the practice of major power bet365 new customer offer，China accurately responds to current pain points and difficulties，Proposed to build a “21st Century Digital Silk Road”，Adhere to innovation-driven development，Vigorously develop high technology，Overcome the "stuck neck" technical problem，Showing that China’s bet365 new customer offer is highly adaptable to changes、Reflect on the inner vitality of learning and adjustment and progress。

　Strengthen the spread of bet365 new customer offer discourse that integrates China and foreign countries

The construction of diplomatic image involves the international interaction between self and others，Inseparable from the expansion of the "volume" and the improvement of the "quality" of external image communication。Constructing the diplomatic bet365 new customer offer a major country needs to be based on the perspective of national strategic communication，Constructing a diplomatic discourse system and strategic communication system that integrates China and foreign countries。

First，Building a major-country diplomatic discourse system with Chinese characteristics。On the basis of critically drawing on Western international relations theory，Rooted in traditional Chinese political thought and the historical and realistic development of China’s major power bet365 new customer offer，Absorb useful elements of diplomatic thoughts and practices from other countries and regions，Strive to promote the innovation and development of the theoretical system and discourse system of major-country bet365 new customer offer with Chinese characteristics，Thus enhancing the issue-setting power of China’s diplomatic discourse、Discourse persuasiveness and discourse practicality。

Secondly，Actively play the role of multi-track bet365 new customer offer。Government bet365 new customer offer, including summit bet365 new customer offer, plays a vital role in shaping the image of major-country bet365 new customer offer with Chinese characteristics，Public bet365 new customer offer affects foreign public’s perception of China’s bet365 new customer offer、Evaluation and emotion play an indispensable and important role。Tell Chinese stories well、Convey the voice of China，We also need to actively utilize the bet365 new customer offer of international organizations、Corporate bet365 new customer offer、Think Tank bet365 new customer offer、The role of media bet365 new customer offer and other multi-track bet365 new customer offer，Promote the simultaneous development of bilateral and multilateral bet365 new customer offer。Through all-round, multi-level and three-dimensional bet365 new customer offer，Create an attractive diplomatic image of a major power。

AGAIN，Expand channels for dissemination of diplomatic discourse among major powers。Promote the parallel development of traditional media and social media，Building integrated media、Omni-media external communication matrix。Better promote cooperation between bet365 new customer offer and foreign media，Achieve the communication effect of "borrowing a tube to transmit sound" and "borrowing a boat to go to sea"。Strengthen regional and country research，In-depth understanding of the political economy of countries around the world、History, culture and national character，Thus strengthening the focus、Localization、Precision communication。

Finally，Innovating narrative methods of major power bet365 new customer offer discourse。bet365 new customer offer discourse is responsible for safeguarding national sovereignty、Mission of security and development interests，The external narrative needs to be “harder”、Softer is softer”，Integrated knowledge、Logic、Vividness and fun combined。Responding to untrue voices from the international community，Need to put data、Tell the facts，Move with emotion，Xiao Zhi Yi Li，In hardness and flexibility、Maintain a dynamic balance between seriousness and humor，Disseminate more warm news in a way that people like to hear and see。

The construction of a diplomatic image of a major country with Chinese characteristics needs to follow the inherent objective laws of image creation，The goal is to pursue truth、Three-dimensional and comprehensive image of China，And create credibility、Cute、Respectable image of China。Constructing the diplomatic image of a major country with Chinese characteristics requires a clear understanding of a peaceful major country、Responsible country、The image positioning of a major developing socialist country，Promoting major-country bet365 new customer offer with Chinese characteristics with a new type of international relations and a community with a shared future for mankind as its core content，Create a combination of strength and softness、Taking both justice and interests into consideration、Eclectic、Image style that keeps pace with the times，Strengthen the construction of a diplomatic discourse system and strategic communication system that integrates China and foreign countries。The construction of diplomatic image has relational characteristics，Need to think differently、Inclusive thinking and multiple structural thinking，Beyond the gap between self-image and other-image。

　(The author is a professor at the School of Politics and International Relations, East bet365 new customer offer Normal University)