Surveillance Capitalism (Surveillance Capitalism，It is also translated as monitoring capitalism) as a new economic model of capitalism，Relying on the collection and processing of human behavior information。A large number of personal data is without knowing or without a clear permission，continuously re -packaged by the steady stream、Analysis and utilization。Surveillance capitalist claims that private experience can be mined at will、Enter the market、Free raw materials used for production and ultimately used for sales，thus deprive the value of user data，Curbing people's control of data related data，Manipulating people’s behavioral patterns and thinking methods，A huge security threat to digital users。

　　bet365 best casino games

Professor of Business School of Harvard UniversityShosa Na Zuofu in his book "Monitoring Capitalism: Fighting for the Future of Human Mansion at the Frontier of Power"，Monitoring Capitalism is the new form of capitalist operation mode facing our time，It "unilaterally claims that human experience can be transformed into free raw materials for behavioral data"。Different from the surplus value of the squeezing natural resources and labor for industrial capitalism，Surveillance capitalism as a new economic order，It devour daily life experience、Beyond the consent of the user、commercialization of private data as a means of profit，to build a "surveillance economy" mode。With artificial intelligence、Accelerated development of big data technology and the Internet of Things，Monitoring capitalists pass through various applications、secret place、Collection of nearly zero cost、Storage、Analysis、Processing、Packing and handling the "network traces" of hidden corners that people are easy to ignore，Forecast users' habits、Preferences and consumer behavior，to help advertisers put advertisements and products in targeted，Realize the potential business value of data products，Earn huge profits from it。Zu Bov pointed out，"monitoring capitalism repeated the original crime of capitalism，It restores Marx's old image that regards capitalism as a vampire with labor as a vampire "。For surveillance capitalism，Constructed with high -tech construct、During the extraction process of unable to escape，Each netizens are deprived objects。Where can I have a link，Monitoring。From Zabev's view，Monitoring Capitalism is a systematic and coherent new "wealth accumulation logic" dominated by super technology companies represented by Google and Facebook，It obtains a huge "behavioral surplus"，To judge the user now、Soon、What to do in the future，Then change and correct people's actual behavior，Reconstruction of power in the process of "archives" of society。These surplus means data that exceeds the scope of online products and services，It includes the position with a person、Age、Career、Lifetime、Habits and a series of privacy information related to personal and occupational preferences。

Zubofu thinks，Surveillance capitalism makes a new form of capital accumulation based on continuous capture of data and acquiring "behavioral surplus" as possible，It produces electronic surveillance as a medium、New market for daily experience，constitutes a new power control mechanism。Zubolph calls this mechanism "Big Other"。Under the hidden logic of monitoring capitalism，Technology companies not only regard people as potential consumers of material commodities，and see them as potential producers of behavior products。In the era of monitoring explosive development，Private data from virtual space to real world is collected more，And users can only agree with this data extraction default，bet365 live casino games Because they lack an effective alternative solution，"Big Other"。In the context of people's daily life,，stands a "monitoring empire" that uses data and work through data，It is centered on human activities and social relations。These activities and social relations trades in a market that is increasingly obsessed with data，Data has become a new commodity economic element。Online interaction between people is commoditized，Online interaction between people is commoditized，Expand the database to achieve further proliferation of capital。

　Life is naked

When monitoring is more flexible and moving under the support of intelligent technology，penetrate and spread to various fields of life，Human beings also enter the panoramic view of the society。In the conversation of "liquid monitoring" in British scholar Bowman and another sociologist David Lyon，The two think，"Modern fixed surveillance restricted by space and moving in the form of flowing today、Pulmon signal formation comparison "。Compared with the manual supervision of the industrial capitalist period，Today's surveillance is combined with more interesting things，Especially in the field of entertainment and consumption，Therefore, it is pleasant、Sofan softer、More handling monitoring form。Consumer society is getting more and less in meet demand，Instead, it is increasingly creating the desire to be viewed;，and more temptation related。Social media make the joy of being followed killing the exposed fear，The impulse of display and sharing overwhelming the impulse to protect privacy，Users are being taught to treat themselves as a product that is as attractive as possible。They are both products and promoters of goods，willingly delivered the information flow of their information to the surveillance capitalist，Accept the endless gaze and monitoring of electronic equipment。

David Lyon pointed out，"In the so -called knowledge -based society or information Bet365 app download society，Electronic surveillance is becoming an important governance mode "。Monitoring is no longer a deliberate behavior of reviewing individuals for a certain purpose，It has become a daily experience。No matter where we are or what we do，All forms of inspection will be subject to various forms、Scan、Monitoring、Record、Evaluation，thus caught in the "Chu Men's World"。As Han Bingzhe said in "Transparent Society": "Digital panoramic prisons can play a role without any lens。This is why it is efficient。Non -see -through penetration lighting is more effective than seeing prison，Because it means that a person can anytime, anywhere、Fully illuminated by anyone in all directions。"" Han Bingzhe's view，Digital panoramic open -minded prison is the prominent feature that everyone voluntarily exposes themselves，and in -depth exchanges between each other without restrictions。

Today in the 21st century，Personal information has become a new mining energy。Data collection and circulation have become the core elements of more and more departments of contemporary capitalism，Data becomes the basic capital form of everything。From finance to governance，From production to distribution，From consumer equipment to enterprise system，From smart home to smart city，Data is the concept of capital as a paradigm and logic，Impact and change of many spaces and fields。As the Zubav elaborated，The new starting point for technology companies to gather wealth is to excavate and collect private data in the way of "cross -border" and abuse。This is the reason for this，The flow of data corresponds to the flow of profit and power。The continuous cycle of data capital has become the inherent driving force for the development of Internet companies。Who master more data，Who can have a greater advantage。To get the initiative，Monitoring capitalist enterprises maximize the network effect through its platform in the fierce bet365 live casino games competition，Strive control、Database of storing user data to control the market。The privacy of the personality of human beings is interfered and trampled by，People’s independence and dignity are threatened，Life moves to "Naked Status"。As Han Bingzhe said: "People are in the name of 'transparent'，Eliminated all the cautious rooms。They are translucent，Dedicated。The world becomes even more shameless、More naked ... The transparent relationship is a relationship of death，It does not have a slightest charm and vitality。”

　　Towards Digital Socialism

Marx deeply pointed out in "Capital" (volume 1)，"Since all capitalist production is not only a labor process，and at the same time is the process of capital，There is one thing in common，That is, not workers use labor conditions，On the opposite，Instead, use workers，However, this upside -down only achieved the obvious reality with the use of the machine "。Technical control under monitoring capitalism further expresses this upside down，It's just a specific form。As far as the working object is concerned，User's digital experience is controlled by capital。For labor tools，The owner of the digital platform is a private company rather than a user。As far as labor products are concerned，Private company commoditize user data，Realize value proliferation，but the user cannot get paid。According to Zubaov's statement，Monitor Capitalism "only cares about what we do can be used by its continuous evolutionary operations，Including reproduction、Calculation、Modify、monetization and control "。Technology companies are very good at using fear to make us think their goal is good。If we are afraid of something happening，We are more likely to buy a product to ensure our safety，Even if this product is collecting our data and infringing our privacy。Surveillance capitalists transform what we have to manipulate us，The purpose is to bring bet365 best casino games our world、Homeland、The breadth and richness of the body into obedient objects，severely weakened human beings' initiative and dignity。This "instrumental power" does not care about what happened on the platform is good or bad、The message is true or false，Don’t care about the inner and soul life of life，Just treat the user as an object that is used，Use surveillance technology to supply people's daily life into a profitable data，Deproducting the free will of people's self -decision，Guide people to enter the behavior of serving the commercial interests for others。

Zu Bolf appealed，We must fight for a completely different digital future，Master the initiative of life。Under capitalist conditions，Capital logic control everything。Capitalist law as a manifestation of the bourgeois will，Maintenance is the fundamental interest of the bourgeoisie，It is impossible to change the nature of exploitation，It is impossible to lead digitization towards inclusiveness and fairness。For the surveillance capitalist，accumulation -their capital is continuously proliferated -from obtaining more data。Monitoring Capitalism is increasingly followed and shaped human behavior through more and more commonly tracked and shaped human behavior，Introducing human experience into a market trading mechanism，Make it an important factor in achieving profit and control of the population。Monopoly enterprises systematically monitor the "colonial" life world，Build business logic，greedy to occupy wealth and power。Moral is never the first choice for capitalists，profitable is。

Digital technology development is an unstoppable trend。Facing the survival threat brought by surveillance capitalism，The attitude of adopting "big rejection" and "indifferent" is not wise。Marx has long been specified，"Workers must learn to distinguish between the capitalist application of machines and machines，So learn to turn your attack from bet365 live casino games the material production of material production to the social use form of material production "。Capitalists will only use the Internet's invasion power to achieve the purpose of capital accumulation，Disadvantages to solve monitoring，More unwilling to ignore the data generation of the data to pursue more free space and time。The fundamental way out of surveillance capitalism is to move towards digital socialism，Place human welfare on economic interests，Let big data truly improve the level of modernization of national governance、The important basis for improving public service capabilities，instead of becoming a tool for monitoring capitalists to make huge profits。

(Author Unit: School of Philosophy at Beijing Normal University)