Bet365 app download Digital virtual community refers to relying on digital technology and platforms，Community composed of participants in the digital virtual world。It is generated by "Technical -Social" interaction，Both material and social。New experience phenomena in digital virtual communities are endless。Due to digital technology, a virtual community aggregation is achieved，New social interaction in the virtual community、Economic form、Self -identity、Social Relations，It also produced a new form of organization、Labor and Culture。Around these phenomena，The existing sociological research produces virtual economy and its governance、Work and labor in the virtual community、Self -presentation in the virtual community、Identity identity and cultural shaping、A series of related issues such as virtual and realistic social meaning and boundary construction。How to grasp the new phenomenon of the virtual community、New mechanism，At the same time as the theoretical resources of the society、Question consciousness link，Make research is not just a depiction of new phenomena，You can also talk to existing theories and contribute to it，It is a major challenge in the research of virtual community，Urgently need to explore further。

　　Keywords:Community digital virtual community Digital sociology virtual reality

Author Zhang Yingying，Assistant researcher at the Institute of Sociology of the Chinese Academy of Social Sciences (Beijing 100732); Li Xueshi，Assistant professor of the Chinese University of Hong Kong (Shenzhen) (Shenzhen) School of Humanities and Social Sciences (Shenzhen 518000)。