Abstract:Douban is an important base for online literary bet365 casino bonus，It is also a taste-accommodating system、An online literary bet365 casino bonus platform for expression system and communication system。Compared with other online literary bet365 casino bonus platforms or traditional literary bet365 casino bonus content directly uploaded through new media，Douban literary bet365 casino bonus seeks a balance between popular discourse and professional discourse。It has the freedom of network users、Emotional、Active online bet365 casino bonus features，Enable the public to express their impromptu feelings through short comments；There is also a long comment mechanism that can reach 10,000 words，Let traditional literary bet365 casino bonus have a larger audience on Douban。The deep integration of traditional literary bet365 casino bonus and online literary bet365 casino bonus，Of course it is necessary for the two critical groups to understand each other and respect the uniqueness of their respective criticisms，What is more important is to establish a system that can accommodate the public at the same time、Entertainment、Interactivity、Business and professionalism、Seriousness、The authoritative literary bet365 casino bonus platform，Let the two develop together in the process of continuous integration of new media。

　　Keywords:Internet literary bet365 casino bonus Douban public discourse professional discourse integration mechanism

　　AuthorLong Qilin，Professor, School of Humanities, Shanghai Jiao Tong University (Shanghai 200240)。