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Summary of content:As an old neighborhood，The handicrafts of the Dashui Ran face a series of opportunities and challenges in the modern business environment，It has obvious structural defects，But in cultural and creative conditions。Due to the traditional model of the traditional mode，The development of handicrafts lacks the management concept of modern enterprises、Modern financial ability、Modern Marketing Technology，It is difficult to cope with the changes and challenges of the modern market。Among them, some handicrafts are transformed with modern business philosophy after the scale expands，It shows a strong market adaptability。At the same time，There are also greater companies entering this field to build publicity and sales platforms，enables outstanding craftsmen and traditional craftsmanship to contact a wider range of consumers，Expand sales opportunities at the same time。

Zeng Fanmu，Lecturer of the School of Humanities and Social Development, Northwest Agricultural Forestry University of Agriculture and Forestry，The research field is organized sociology、Social Network, etc.，Published "The Balance of Coupling and Desert -Practical Strategy of Social Organization into the Community" ("Bet365 app download China Administrative Management", No. 6, 2017)、"Mobile Internet、Online sharing of mutual benefit mechanisms organized with youth ("China Youth Research" 2018, No. 8)。email: zengfanmu@163.com