With the development of the Internet，A variety of network aggressive behaviors quickly rise in virtual space，Among them, the influence of online bullying on children is particularly vigilant。Volkswagen Media is spreading rapidly、Wide coverage、Good effects and other advantages，Preventing children's network bullying、It has unique advantages in protecting the legitimate rights and interests of children。Therefore, Volkswagen Media should fulfill its own obligations and responsibilities，Give full play to your advantages，Active contribution to creating a security network use environment。

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The concept of "Internet bullying" is translated by cyberbullying，There are also different translations such as "online bullying", "digital bullying", "network bullying", "network bullying", "network bullying"，mainly refers to the network situation，Personal or group information and communication technology，Repeated、deliberately bullying behavior to others。This is accompanied by information and communication technology，such as the Internet、A new type of bullying form appearing in mobile phones or other network mobile terminals，Most of them occur between children。

Examples of survey and research indicate，Children's Internet bullying phenomenon is the non -expected consequence of the development of network technology，Is a kind of existence beyond culture，Wide existence in countries around the world，my country is no exception。Sameer Hinduja and Justin Patchin, Sameer Hinduja, surveyed 1378 children in 2008，It is Bet365 lotto review found that more than 32%of boys and 36%of girls are victims of online bully。December 2016，Guangzhou、The "Survey Report on Youth Network Bullying" jointly released by Hong Kong and Macau points out，In Guangzhou、Hong Kong、Macau three places among youths，Internet bullying damage ratio is as high as 72.9%。Tencent also surveyed children's network security in 2016，It is easy to encounter online bullying when children are found to be on the Internet、Insufficient safety awareness、Excessive Internet access and other risks。The "Children's Safety Internet Guide Report" released by Tencent also pointed out，More than 23%of the children interviewed by the children interviewed said that they have suffered online bullying。

Children's network bullying is except that the surface is getting wider and wider，The serious consequences brought by it also urgently need to pay attention。As a lower concept，There is obvious commonality between online bullying and traditional bullying，All intentional、malicious and repeated damage behavior。But because the network space is concealed、Anonymous、Non -physical、Strong diffusion、Unpredictable characteristics，Compared with traditional bully，New communication tools lead to more network bullying channels、It is easier to implement，and less bullies on the Internet、Monitoring is more difficult，Wuxuan in the virtual space has prompted network bullying to spread widely、Propage faster，Easy reproduction of virtual space causes network bullying to last longer、Forgotten is even more difficult，Psychiatric damage makes the influence of network bullying deeper、The damage is heavier。

　　Carry out public opinion monitoring and public opinion supervision

Popular media must firmly establish the concept of children's network rights，Use your own channels bet365 live casino games to strive to become the spokesperson and protector of children's netizens，Give play to your own public opinion supervision role，Pay close attention to the behavior of infringing the rights and interests of children's netizens such as online bullying，Discover in time under the premise of respecting and protecting children's privacy，Therefore, the promoter and supervisor of the right to realize the rights and interests of children's netizens。

First，Volkswagen Media can use public opinion analysis software to strengthen the monitoring and collection of online public opinion，Timely analysis of network information content，Filter the harmful content that is not conducive to children，Strive to pay attention early in the budding period of network violations such as online bullying，Careful level，Preventing network bullying from rapid spread and deterioration, developing into a great influence。If the incident of online bullying has occurred，Volkswagen Media should maintain the right of speaking by the children of Ling Ling，Timely clarify the truth。Volkswagen Media, especially online media, has the responsibility to post on this website、Links to monitor the content of the link，Monitor the flow of network information，Monitor the flow of network information，Should be dealt with in time。For the production content that has been published or spread，It should be organized and regulatory personnel inspections and spot checks，Discover problems to deal with treatment as soon as possible。

Second，Cyber ​​bullying incident that affects greater influence，Volkswagen Media should pay attention in time，Actively call for relevant forces to intervene，Promote the improvement of bullying incidents。On the premise of ensuring the privacy of children involved as much as possible，Volkswagen Media must urge relevant government departments Bet365 app download or schools to quickly and timely、Handling fairly and fairly，To prevent further deterioration of affairs。At the same time, mass media can also guide schools、Parents and children work together to prevent the problem of online bullying，Create a green and reassuring network for children，Perform the responsibilities given by the society and the public。If you look at the development process，Many online bullying incidents evolved from the initial small friction to more serious consequences，It is also the result of the setting of the agenda of the netizen。During the development of online bullying，The voice of some public opinion leaders is constantly amplified，Supportable power continues to increase，Finally formed a bullying network vortex。So，Even in the network space, mass media must actively act as the leader of opinions，Combined with the occurrence of public opinion in network space、Development and flow rules，Select more targeted public opinion guidance measures，Effectively promote the prevention and control of children's network bullying。

Last，Today's children's netizens are not just surfers on the Internet，Instead, it has already become a resident resident of the city of Bitbit。Volkswagen Media should advocate new life online，Play anti -network bullying programs、Introduce the practice of anti -network bullying，Education children attack and bully others are not a joy，Therefore, more children follow online morals，Civilized Internet access。Volkswagen Media can also set up a special column or program，spread various network security information and latest dynamics to the whole society，Provide children with simple and easy to run、Cyber ​​security protection countermeasures with reliable effects，Establish a convenient bridge between children's netizens "know what" and "What do you need to know"。

　Enhance self -discipline of the media industry

Some popular media, especially some online media, to attract attention，Add clicks，Passionate to forward various hot events，Some online bullying incidents quickly expanded the impact after being spread by the media，Psychological damage to the victims of the network bullying increases to double increased。So，The self -discipline of Volkswagen Media is also an important factor that cannot be ignored during the prevention and governance of cyberbullying。Lack of self -discipline of Volkswagen Media，Relying on the compulsory force of the law to regulate，It will inevitably bring high judicial costs，and often the situation of poor regulation effects。The self -discipline of Volkswagen Media has laws and regulations and other rules and forms that are unparalleled。

As the "China Internet Association Resistance to the Internet Rumor initiative" pointed out，Online media should enhance social responsibility，Responsibility for social liability，Strengthen the management of interactive columns，Actively guide netizens (especially children's netizens) Civilization Internet、Civilized speech，Resolutely cut off the online rumor spread chain。

Volkswagen Media, especially online media, urgently need to formulate industry self -discipline guidelines to regulate network practitioners，Performing the responsibilities，Public morality，Abide to professional ethics，Strictly check the source，Strictly verify the authenticity of information，Establishing rumor channels if necessary，Provides a strong guarantee for the network security of users, especially children's netizens,。Strictly check the news source before publishing the message，Do not abandon career specifications for grab headlines、Professional spirit and social conscience ignore。When forwarding bet365 live casino games message，Also to ensure the correctness of the content of the message。Eliminate the title Party when publishing information，Do not give up the pet for the sake of bloggers，Using exaggerated words or even sensational titles。

The development of my country's Internet industry is still in the primary stage，Mixed fish and dragons in the industry，Self -discipline mechanism is still to be improved。Look at some online bullying incidents，Volkswagen Media, especially some online media dissemination and reposting are the main ways that lead to the rapid spread of online bullying incidents。And，In order to attract eyeballs to increase the click -through rate，Some online media deliberately exaggerate the rendering event，The scope of the spread of children's network bullying incidents quickly，It also caused greater damage to the children of Ling Ling。

In the current network dissemination，Some media people have more role as the role of "two -handed hand"，The interpretation and re -communication of information into the main work of a considerable part of the media person。So，The ability to improve interpretation and disseminate information becomes a compulsory course for media people。This requires popular media practitioners, especially online media practitioners to abide by professional ethics，It is also necessary to improve the level of media cognitive and humanistic literacy。Facing a large amount of network information，Learn to collect and sort out，and be able to perform the correct evaluation、Forecast，Develop good professional habits。Also carefully check the source channel of network information，Enhance the selection and judgment ability of network information content，The content of the content involved in network bullying or suspected Internet bullying must be checked again，If there is an obvious content of infringement，bet365 Play online games Published on the Internet carefully。

(This article is the Study Research on the Protection of the Rights and Interests of Children in Virtual Society in Virtual Society "(13CXW037) phased results)

(Author Unit: School of Cultural and Creative and Communication of Zhejiang Normal University)