In the "Internet+" era，The network trend of social interaction has deeply changed the between individual members、Interactive mode between members and individuals and organizations。Driver of specific targets，The interactive efficiency of social networks is characterized by network structure、Interactive communication frequency、Network node energy level、Influence of factors such as reward punishment strength。Guided by the interactive efficiency of a specific social network，Design certain rules to promote the implementation of this efficiency，Is a typical incentive mechanism design problem。In the "Internet+" era，The boundary of traditional organizations becomes more and more blurred，Interaction in the social network beyond more organization boundaries and become common phenomena。The incentive mechanism of the social network is naturally different from the incentive mechanism that is traditionally limited by the border of the organization，Participate in、Growth、Innovation and other aspects to discuss，or the construction of the incentive mechanism in the social network。

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To encourage more individuals to participate more actively in a specific network，Expand the interactive scale of the network，Enhance the interactive frequency of the network，Incentive to the network relationship formed by individual interaction，It is better than using traditional means to motivate individuals。Taking some cities in my country to inspire people to participate in green low -carbon life as examples，If the individual performs low -carbon life，Reward his friends points，Let him get the respect of more friends，This can make individuals happy to participate more in bet365 live casino games green low -carbon operations。

The Douyin platform launched by the Beijing Bittage Company also uses similar praise、Follow、Comments and other incentive methods，attracted more than 800 million users in just a few years。other，Singapore's smart travel reward system has also successfully used friends in the social network to like it，Encourage more than 380,000 participants to stagger the peak of traffic，Effectively reduce traffic load at 10%of the peak period of travel，Optimize citizen travel method，Weaken traffic demand during peak periods。During the U.S. Congress Election，You need to encourage voters to participate in voting，The effect of voting his good friends who told the voters who go out to vote than directly inform me that you should go out for voting four times。The promotion strategy of Airbnb in the United States also uses the incentive of social network relations，If a customer invites friends to register，Friends can get a considerable red envelope。When the incentive compensation is greater than the participation cost，According to the principle of incentive compatibility，Individual will be willing to choose to obtain incentive compensation actions。This kind of incentive compensation can come from the identity of the network relationship、Respect、Appreciation、The joy and satisfaction brought by the reputation to the individual。

The characteristics of motivating network relations are to motivate the external nature of individuals in the social network。When incentive to the individual's network relationship，It will effectively stimulate the individual's greater participation，Improve the interaction efficiency of the entire social network。The interesting thing is，This kind of incentive to network relationship，I don’t necessarily need money、Materials and other economic incentives，Just design a set of effective friends to give each other a medal、Give the little red flower with each other、like、Points、Level promotion and other rules。

　　Growth incentive based on network interaction

The individual behavior in the social network is embedded in the specific network where it is located，Interaction with other network individuals，It is also affected by other online individual behavior。Interaction in this network has two incentives for individual growth。

On the one hand，Group wisdom generated by network interaction promotes the accumulation and information learning of individuals。Alex Pentland, an authoritative expert at Massachusetts Institute of Technology in the United States, uses a lot of cases in the book "Smart Society" to prove the social interaction in the information age，The idea of ​​individuals flow produces group wisdom，Group wisdom developed in the information exchange of various nodes in the social network。Group wisdom will also promote the growth of each individual in the social network。

On the other hand，Energy -level network nodes provide high -quality experience and information for individual growth。A work paper from the School of Political Economics, London has a significant impact on social networks on individual progress with data，Work with friends who are stronger than yourself，It will increase the work output of the individual。The synchronization between strong relationship nodes in the network will bring growth pressure，Affectance and imitation of each other can promote individuals to change their original habits and levels，Then generate synchronization behavior with the team，Therefore, network interaction with strong -level nodes can promote individual growth。When the energy level of other network individuals is higher，I will convey more high -quality knowledge and experience in daily interaction，Promote individual growth。The more the individual itself and the individuals in other networks are established, the more the number of relationships.，The more resources are obtained，The higher the frequency of information exchange，The faster the growth is also。The stronger the ability to control bet365 live casino games or interfere with other individuals, the stronger the ability of other individuals，The more it has the opportunity to be understood and followed by other individuals，The easier it is to get the opportunity to get sharing and communication，The greater the chance of its growth。The stronger the tightness of the individual itself interacts with other individuals，The faster the knowledge transmitted between the contributor and the recipient，The wider range of range，The more frequent the behavior of knowledge and information，The faster the individual grows。Some survey samples in our country indicate，Entrepreneurship intention in social network interaction、Entrepreneurship opportunities have a significant impact on the growth of Chinese science and technology entrepreneurs。So，An incentive mechanism of individual growth hidden in the Internet interaction。

　　Innovation incentives based on strong and weak relationships

The intimacy of the relationship between individuals in the social network、Interactive frequency、Time length and mutual content are different，Grandor Vevet distinguishes network relationships into strong relationships and weak relationships in accordance with these four aspects。

First，The strong relationship in the network is a frequent interaction、Careful and reciprocal connection status，Trust between network nodes can promote knowledge efficiency、Share and communicate smoothly，Reduce the cost of seeking and obtaining information，helps improve members' absorption of new knowledge and new concepts，Then improve the transfer and diffusion efficiency of innovative content。And，Strong relationships also help the spread of complex knowledge，Only trust -based relationships can be experienced in experience、Effective exchanges in non -explicit knowledge such as understanding，These are necessary accumulation before innovation。The goals and vision of each member under the maintenance of strong relations are bet365 Play online games easy to achieve unity，Easy to take consistent action，Reduce conflict，Realize effective cooperation，These are an important foundation for innovative work。

Next，The weak relationship in the network is a kind of interaction、Alienate contact status。The information difference between communication in weak relationships is large，The knowledge shared is diverse。"Bridge" character as a weak relationship，In the heterogeneous network，Information spread across different levels of networks has played an important role，So as knowledge、Viewpoint、Technical innovation plays an unexpected promotion role。Innovative activities need to be based on information、Viewpoint、The diversity of ideas is performed，Connect different objects，It is possible to produce new things，If lack of diversity，It is difficult to achieve innovation。There are many structural holes in the network structure of weak relationships，The key nodes of the structure hole naturally have information advantages，Can quickly obtain diversified information，Provide the knowledge required for innovation、Technology、Experience and other raw materials，is spread、diffusion、Share、Promote all kinds of knowledge and information to show fist，Therefore, it has congenital control advantages。This is the case，The weak relationship and the existence of the structure hole in a specific social network，It will promote the interaction of diversified knowledge information，Then it plays an incentive role for innovative activities。

again，When the weak relationship is connected to more than two strong relationship networks，Information、Knowledge and resources fully precipitate and absorb in a strong relationship network，Cross -network communication and collision through weak relationships，Then promote the generation of innovation。Weak relationships often break the echo effect of the strong relationship network，Clean the blind bet365 live casino games area of ​​thinking。Make up for the defects of large internal information of the network，Avoid the same thoughts between individual network individuals cycle back and forth in a fixed network，Questions to form convergence and consistent views。In the context of "Internet+"，The development of information technology gives the individual interaction more opportunities to establish weak relationships，Social learning brought by weak relationships is easier than ever，perspective impact、Thoughts collision，The more probability of breaking the breakthrough is also greater。The "real integration" innovation of Tencent Music is a good example，The application of the combination of cutting -edge technologies such as artificial intelligence in the R & D team，The majority of independent musicians on the Internet、Find creative works and inspiration elements among free creators。

In short，Strong relationships and weak relationships in the social network have significant promotion effects on the foundation and innovation breakthroughs, respectively。Balanced strong relationship and weak relationship can effectively inspire innovative activities in the social network。

To sum up，The interaction of the social network contains participation、Growth、Incentive mechanism of innovation。Internet -based participation incentives can continuously expand the scale of social networks，Growth incentive based on network interaction can continue to promote the progress and maturity of participating entities，Innovation incentives based on strong and weak relationships can stimulate social networks to introduce new。Optimized design of the combination of the three，Usually you can get unexpected incentive effects，Realize specific incentive targets，Make the Internet participation subjects of all parties greatly beneficial。In the context of "Internet+"，Many interactive difficulties that were originally limited by geographical distance and space obstacles no longer exist，Information bet365 live casino games transmission cost is greatly reduced，Information exchange speed is geometric growth，Portable devices make information receiving and feedback quickly and convenient，Interactive efficiency at the technical level increases，Make the participation in the social network、Growth、Innovative activities show unprecedented vitality，The incentive mechanism also reveals unprecedented importance。

　(Author Unit: School of Political and Public Management of OCT University)