Use emoticons to predict communication power
November 10, 2023 10:36 Source: "China Social Sciences", November 10, 2023, Issue 2770, Issue 2770: Yang Lanlan/Compilation

According to the official website of the University of Maryland, October 13th,Researchers at the school found,If social media posts are angry、Admire and surprise and other strong emotions,The number of times it is shared is likely to be more,Related data can help us understand how the error information and conspiracy theories are spread。

Although common sense tells us,Publish a post full of fanaticism or anger emoji on social media,Often will get more bet365 Play online games feedback and dissemination than the bland and true description。Researchers at the University of Maryland are still trying to study the reasons why some posts "crazy" on social media,Including those content with errors and conspiracy theories。They want to find the best way to track the platform emotions,Create a more accurate prediction model。

Researchers discovered,High specific emotions expressed in a post,For example, anger、Love、moved、warm heart、surprise、Pride, etc.,The degree of sharing of this post has a significant impact of predictable。At the same time,If you track the wider emotional characteristics in the post,For example, the bet365 best casino games degree of positive or negative,will produce less accurate sharing predictions。

Associate Professor Susannah Paletz at the School of Information Research at the University of Maryland said,People have always worried about the spread of social media content,This research aims to understand the emotional theory that affects content sharing on social media。

This research involves more than 4,000 posts published on "Facebook",Analysis of more than 20 emotions,Establish a related model based on three different emotional theories,How many times will be shared by predicting a post。

Researchers said,Although the degree of sharing of social media posts bet365 Play online games can be predicted according to emotional content,But with different emotional theories, you will get different prediction results。Discrete emotional models established with semantic space theory are more explained,Models containing specific emotions are better in explaining the sharing behavior of social media。

Researchers discovered,Under the premise of the number of dependent followers such as the number of followers,Angry、Contempt、Love、Admire、surprise、Pride、The embodiment of emotions such as sadness and other emotions is related to the increase in the increase of posts。

The team where Palez is located has developed a research method,Used to explain the emotions bet365 live casino games in social media posts,Its achievements are recently published on the academic journal "Behavior Research Methods"。

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