According to the official website of the University of Cornell University, recently reported，A new study discovery，Added human characteristics to the organization will affect people's views after the organization's mistakes。

How do people judge the organization，Especially after the organization makes mistakes，Is an important and complex question。Cornell University Organization Assistant Professor Simon Tang (Simone Tang) and North Carolina University Church Mountains Associate bet365 Play online games Professor Kurt Gray's paper "Is the company think and and" Feeling?。

Tang He Gray passed four independent research，In -depth inspection of a controversy in organizational psychology: whether the humanization of the tissue will make people more actively view the organization。Organization humanization involves adding mind to the organization。Have a complete mind like humans，Able to experience emotion and feelings，It is important for the organization to obtain positive evaluation，It is forgiven by people after making mistakes。One of the ways to build the mind is to describe the composition of the organization (members and goals) as an emotional bet365 best casino games drive or non -emotional drive。

Two scholars provide some descriptions，so，or not。For example，In an independent study，A store is described as an employee composition that is inclined to express emotions，The target is to make customers feel care。In another independent study，This store is described as a reason for strategic employees，The target is to complete the task of the customer efficiently。​​The description of the previous description made the research participants feel similar to humans。

The results show，After the organization makes mistakes，People think that apology with an organization similar to human mind is more sincere，Its errors Bet365 app download are more likely to be forgiven，Even negative emotions such as anger，It can also make people feel more like humans。This indicates that in addition to paying attention to the success of the business model，Enterprises may also benefit by cultivating a reputation that cares about customers' emotional experience。But in this regard，Enterprises need to pay attention to maintaining a delicate balance。According to this research，Emotional experience and expression may also cause adverse effects on enterprises，Enterprises may be considered insufficient profitability、Not successful。

Tang and Gray said，"Our research reveals how people understand the mind of Bet365 lotto review the organization，Challenge the traditional concept that the organization is just a lifeless object。Overall，We can guide people to perceive the mind of the organization，Especially empirical mind，This is of great significance to deal with the error behavior of the organization and their compensation attempts "。

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