Marketing system is difficult to solve the problem of continuous development of universities
May 07, 2024 14:59 Source: "China Social Sciences", May 7, 2024, Issue 2885, Issue 2885

Technical progress is impact on all walks of life,Also affects the US higher education。Recent,Researchers at the University of Van Dandburg use the Layton ’s Marketing Systems Theory using the Layton’ s Marketing Systems Theory).。

The theory of the Receton marketing system is a focus on power、How to change technical and social values ​​as a catalyst,Then cause the theoretical framework of a series of events in the system。The system includes products、Service and thought exchange,Once the catalyst appears,Opportunities and threats will also appear at the bet365 Play online games same time,People or institutions will be based on their own interests、Mutual and moral response。The result is the change of the marketing system,Affecting the product and its contribution to the well -being of the group。This theory thinks,To adapt to these changes,To maintain correlation and influence。Researchers discussed how the American Industrial Revolution in the early 20th century became a "technical impact",This will cause changes in higher education in the United States。Now,American higher education is facing another technology、The change of the economic and cultural field into a sign of the sign。These changes make the public question the value of higher education,and this kind of tension has also spawned the change of education type,Makes traditional education institutions bet365 Play online games and degrees lose its original value。To maintain correlation,US higher education must be further developed,Adjust the course settings to meet the current market demand。If the US higher education does not continue to develop,It may cause its correlation and influence to decline,Society needs to seek greater value from other aspects。

Certification has important value in the US higher education system。Certification is a sign of legitimacy and high quality,Maintaining recognition mainly focuses on the research results of teachers,But this is disconnected from the student -centered goal。At the same time,US higher education institutions attach importance to research and despise teaching also bring some problems,If the public's unwillingness to scientists increases。So,It is necessary to weigh between teachers' teaching and research bet365 best casino games work。Some universities in the United States are unreasonable for resource allocation,Caused a tension between students and schools。Education institutions should also make appropriate adjustments to this。

Researchers said,A successful higher education marketing system is indispensable for improving the development level of the group。But,Now Americans have lost confidence in the economic benefits of higher education。Recent research indicates,Gen Z's interest in universities is declining,50%of them think that college degree is unnecessary。Although,The demand for technical workers is increasing,But many Americans think that universities have not fully prepared for the improvement of graduates and employment。

Researchers proposed,A affordable alternative choice as a traditional degree is,Let more people try to accept the new bet365 live casino games education mode。For example,Google cooperate with university,Transfer the classroom responsibility to the enterprise,Cooperation,Google has become a provider of the course,A bridge is set up between the professional knowledge of the professor and the development of the industry practice,More companies have participated in it,They are willing to provide students with more practical learning opportunities。

Researchers think,The above changes make the academic world bears greater responsibility,Make a wise strategic choice,To maintain correlation。In this transition process,US higher education not only needs to strictly review the traditional education market architecture,Also propose an optimized innovation mode,Make it more adaptable。

(Zhao Qi/Compilation)

Editor in charge: Cui Bohan
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