Algorithm supervision promotes the reasonable application of the digital platform market forces
June 14, 2024 09:15 Source: "China Social Sciences" June 14, 2024 Issue 2912 Author: Liu Yuwei/Compilation

  Bet365 lotto review Although scientists and technical experts cannot accurately predict the development trend of technology,But there is a risk in the field of artificial intelligence.。Recent,Founder of L'Oresec's Media Company、CEO and Chairman,Tim O’ Reilly, a guest professor at the Institute of Innovation and Public Public Destination of the University of London,This risk originated from the economic motivation that technology companies seek to profit from their own artificial intelligence models,It does not match how these artificial intelligence models should be monetized and deployed with the public。

Orelli said,Social Media、The disputes caused by the search engine and Bet365 lotto review recommendation algorithm are not simply technical challenges,but the security of financial incentives and algorithms、contradictions between validity and fairness。Orelli and the team carried out a series of research on the topic of "algorithm attention rent",Analyzing how the digital platform uses algorithms to determine what content、Products or services can get more exposure and user attention。At the same time,Research also focuses on how these platforms can increase their income share through insight and control suppliers and advertisers,If you obtain "economic rent" from users and product suppliers。

In economic theory,Economic rent refers to "ultra -normal profit",This is the part of the profit that exceeds the profit that can obtain in the competitive market,Represents the control of the enterprise to the control of certain scarce resources。Digital platforms are often at the price of sacrifice bet365 best casino games information,Obtain digital rent by controlling a large number of customers' access rights。Olylie and others studied discovery,Amazon users are more inclined to click on the product list of the top of the page,Even if these products are not the best options,Instead of paying advertisements。On average,The sponsor with the highest click rate in Amazon is based on product quality、Optimization algorithm recommendation of prices and popularity is 33%lower than non -sponsor products,The price is 17%higher。At the same time,Products suppliers have to pay for the ranking that originally rely on product quality and reputation,This has led to a reduction in their profits,and Amazon's profit increase,Some costs are also passed on to consumers。

Orelli thinks,Platform forced enterprise ecosystems to pay high fees without providing the corresponding value,It may be a signal for excessive concentration bet365 Play online games of its market forces,will cause the platform to obtain economic rent through improper means。but but,The economic risk brought by algorithm technology is foreseeable,Therefore,Strengthen algorithm supervision and more transparently disclose how the platform monetization of its algorithm,It is important to prevent platform abuse of market forces。The algorithm has become the goalkeeper and value allocation of the market,and are becoming the producer and arbiter of knowledge。

Orelli pointed out,Social ability to manage economic risks caused by technological innovation。These risks are not fixed constant,Instead of dynamic affected by the economic environment,The economic environment is shaped by the regulatory agency and platform algorithm。Technical standards for information disclosure and openness is a key way to ensure the dividends brought by artificial intelligence and the wider Bet365 lotto review population。Information disclosure is also the key tool for shaping the market,Regulatory agencies can require technology companies to disclose detailed information about their products and profit strategies。For example,Mandatory disclosure advertising volume and other operating indicators,It is conducive to preventing technology companies from abused user privacy with maximizing advertising income。

With the technical foundation relying on the competition of enterprises,The competition rules and resource allocation of the market also changed。Orellie Suggestion,The focus of social supervision shall be risks that may bring from the development of specific technologies,Steering to re -build an economic incentive mechanism that supports contemporary innovation。This mechanism shall effectively avoid artificial intelligence technology being applied in the field of risk,Guide it at the same time to Bet365 lotto review open it、Responsible、Development of the direction of fair allocation value。(Liu Yuwei/Compilation)

Editor in charge: Zhang Jing
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