This year marks the 10th anniversary of China’s Grand Canal being successfully applied for World Heritage status，It is also the 5th anniversary bet365 games construction and implementation bet365 games Grand Canal Cultural Belt (Park)。June 6，"Grand Canal Culture and Tourism Integrated Development Seminar" was held in Beijing。The participating scholars focused on promoting the construction bet365 games Grand Canal Cultural Belt、Strengthening the protection and inheritance bet365 games cultural heritage bet365 games Grand Canal、Discuss the construction of cultural tourism development and cultural heritage themed trails on the Grand Canal。

　　Integrate bet365 games culture into contemporary life

Former Vice Minister of Culture Yang Zhijin proposed，Ten years，Protection, inheritance and revitalization of Grand Canal culture，A number of typical experiences and practices worth studying and summarizing have been formed，Played a role in empowering urban renewal、Industrial transformation、Ecological governance and other important roles。Future，We must further promote cultural tourism、Yi Lu Zhang Wen，Resolutely follow the unique path of China’s tourism development，Make the Grand Canal a "happy river" that benefits people on both sides bet365 games strait。

The Grand Canal tells the story of China、A vivid carrier to spread Chinese culture。Secretary bet365 games Party Committee of China Cultural Relics Exchange Center、Director Tan Ping thinks，Deeply explore and interpret the rich connotation and contemporary value bet365 games Grand Canal cultural heritage，We must maintain cultural self-confidence，Tell the story bet365 games canal，Awakening the collective memory bet365 games Chinese nation，Form a strong centripetal force and cohesion bet365 games Chinese nation。Adhere to openness and inclusiveness，Strengthen international exchanges and cooperation，Enhance the international communication and influence bet365 games Grand Canal Civilization。Adhere to integrity and innovation，Promote the integrated development of culture and tourism，Integrate Grand Canal culture into the national economy、Urban Update、In rural revitalization and cultural tourism industry。Strengthen technological empowerment，Make full use bet365 games development achievements of high-tech Internet and information technology，Promote the digital construction bet365 games Grand Canal cultural heritage、Digital Sharing，Serving economic and social development。

Li Jiangtao, deputy director bet365 games National Governance Teaching and Research Department bet365 games Party School bet365 games Central Committee bet365 games Communist Party of China (National School of Administration) said，The Grand Canal culture embodies the traditional virtues of hard work and progress bet365 games Chinese people，Carrying the everlasting spiritual blood bet365 games Chinese nation。In the process of Chinese modernization，Explore the paths and models of Grand Canal culture in the new development stage，Promote the high-quality construction and development bet365 games Grand Canal cultural relics tourist attraction，Become an effective starting point to realize the "two combinations"。

　　Exploring a new path for the cultural development bet365 games Grand Canal

According to the opinions of participating scholars，Technology empowers the cultural construction bet365 games Grand Canal，Should become a key task for future research。Suggestion from Liu Shilin, Dean bet365 games Urban Science Research Institute of Shanghai Jiao Tong University，Pay more attention to details in spiritual interpretation。Strengthen the research and interpretation of cultural relics and cultural heritage，In-depth research and construction are conducive to the complementary advantages of different cities、Mutual promoting policy system mechanism，The formation has outstanding significance、Important influence、Inheritance display cluster of major themes，Make the Grand Canal truly "promote the image of China"、Show Chinese civilization、A bright business card that demonstrates cultural confidence。

Guo Wanchao, director bet365 games Institute of Media and Public Opinion bet365 games Beijing Academy of Social Sciences, said，The Grand Canal as a World Cultural Heritage，Not only is it a super cultural IP with unified connotations，It is also a complex of multiple unique cultures。Can dig it、Create、Promoting the characteristic culture of cities along the Grand Canal is an important strategy in the construction bet365 games Grand Canal National Cultural Park。Deputy Director bet365 games Academic Committee bet365 games Urban Science Research Institute of Shanghai Jiao Tong University Wang Guowei thinks，Grand Canal cultural tourism development should enter the contemporary consumption model，Pay attention to consumer experience，Space、The service quality bet365 games business needs to be comprehensively improved。

The Grand Canal as a "memorial place" and a special heritage form，The cultural value is widely recognized by the public and continues to be inherited and developed，An effective interpretation system is needed。Qin Hongling, Dean bet365 games Institute of Cultural Development of Beijing University of Civil Engineering and Architecture thinks，Narrative interpretation opens up a new path for the study bet365 games cultural value bet365 games Grand Canal heritage，It can both improve the readability bet365 games Grand Canal heritage and its relevance to modern urban life，Also helps stimulate public memory、Imagination and interest，Increase public awareness bet365 games heritage bet365 games Grand Canal，Promote the integrated development of culture and tourism along the Grand Canal。

Deputy Dean of Shanghai Jiao Tong University Design and Research Institute、Suggestions from Sun Honggang, Dean bet365 games Urban-Rural Integration Design Institute，The Grand Canal and the numerous cultural relics resources along the Grand Canal should be revitalized through market-oriented means，And combined with the hinterland around the Grand Canal，Promote rural revitalization，Enlarge project benefits。

The conference is supported by China Cultural Relics Exchange Center，Sponsored by the China Grand Canal Professional Committee bet365 games Chinese Business History Society，Co-organized by Shanghai Jiao Tong University Urban Science Research Institute。