bet365 live casino games July 9，Damian Pattinson, executive director of eLife, an international comprehensive journal of biology, and others published an article on the London School of Economics and Political Science’s influence blog website，Academic journals are transitioning to an open access scholarly communication system，This process has had a certain impact on the journal at a technical and functional level，One of the consequences of this is that in some cases the brand value of the journal is even higher than the quality of the research。

Now，The research results that people value have gradually been concentrated in a few prestigious journals，In turn, it promotes the prosperity and development of these journals。Scholars bet365 best casino games publish articles in such journals，His works are considered important，Otherwise the work may be considered unimportant。In the opinion of Pattinson and others，The brand of a journal does not represent the quality of research，The evaluation of research should be closely linked to the research results themselves。

The development of open access scholarly communication model restructures the academic publishing market，With the introduction of paid publishing model，The author became a customer。Inspired by this model，Publishers will publish as many works as possible to gain revenue。Rejected papers can be redirected to other journals in the same journal system，This can maintain the influence of the existing brand，It will also not have a significant negative impact on publisher revenue。Many journals have been leveraging their brands through extensions，Reuse journal name in related journals or sub-journals，"Nature" is one of the bet365 best casino games examples，The number of its sub-journals is constantly growing。

Publishers are also leveraging the power of their brands and scale。Since 2018，Open access market consolidation accelerates。Seems to be influenced by open access funds，Large publishers have been acquiring smaller open access institutions，such as Taylor & Francis acquired PeerJ，This phenomenon exacerbates the phenomenon of articles being retained within the same system。Meanwhile，Transformative Agreements designed to facilitate the shift to open access in scholarly publishing have also led to growing monopolies。For large publishers，Transformative agreements are easier to negotiate，At the same time, you can limit the author's choice to the journals he publishes。This is bad for smaller open access institutions and publishers，They are either excluded from such negotiations，Or be included in clauses that limit bet365 Play online games their negotiating power。Therefore，The transformative agreement does not change the status quo，Instead, power is concentrated in the hands of a few publishers，Stifled innovation，Limits author’s choices。

At present，Journal branding is achieved through over-reliance on citation-based journal rankings such as impact factors，Pursuing these metrics distorts the way journals behave。Publishers may pursue high impact factors，Publish many journals in one field，As long as one of the journals has a good ranking，It will attract a large number of submissions，Thus enabling publishers to obtain huge financial returns。Many people regard publishing articles in well-known or high-impact journals as a symbol of academic status。This reputation economy has led some researchers to even falsify data、Manipulation of images, etc. for academic cheating。

Pattinson and others believe，In order to meet bet365 Play online games the above challenges，People need to accept change on a practical and cultural level。On the one hand，Adopt evaluation methods directly related to the research。Reduce reliance on journal branding and citation-based metrics，Open peer review and editorial evaluation available，Prioritize methodological rigor and transparency of findings over concrete results。On the other hand，Separate the evaluation of researchers from the publication of results。Pay more attention to the research process and the value of research results，And other contributions made by researchers to science and society，How to share research results in a more open way、Participate in teaching and peer review。Overall，The academic community needs to establish a more sound scientific communication system including incentive mechanisms and research evaluation standards，Thus enabling the steady development bet365 best casino games of scientific research and bringing more benefits。

(Wang Junmei/Compiled)