July 6-7，The "Construction of New Culture Communication Studies" seminar was held in Weihai, Shandong。Scholars participating scholars based on new cultural mission，Discuss the construction of a new cultural communication theory that echoes the reality of China and the excellent traditional culture of China。The "Proposal of the Construction of New Culture Communication Discipline Construction" was released at the meeting。

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The Party's Twenty Report emphasized，To enhance the influence of Chinese civilization communication。This major task requires the importance and urgency of cultural communication。Xie Qingguo, deputy dean of the School of Journalism and Communication of Xiamen University, thinks，To deeply grasp the "five prominent features" of Chinese civilization，You need to return to the history of civilization and the current scene，By reviewing the history of classics and civilization with the Chinese nation for more than 5,000 years，Examination of the deep cultural connotation and communication generation logic of "five outstanding features"，combing from two aspects from the pursuit of civilization and practice，To explore why Chinese civilization is long for bet365 Play online games a long time，As a result。Lin Jian, a researcher at the National Development and Strategy Research Institute of Renmin University of China, thinks，Strengthen the exchange of civilization exchanges、Promote global civilization dialogue，Need to establish civilized self -confidence，Construction has Chinese characteristics、Chinese style、Civilization of Chinese Qi School。Civilization science is based on human civilization form，Focus on the rise and fall of civilization，Development mode of inductive civilization，Exploring the development of civilization，to reveal the basic trend of the evolution of human civilization，​​to provide strong theoretical support for the practice of new form of human civilization。

Under the background of the in -depth development of globalization，Chinese culture has become an important strategic task to enhance the soft power of national culture and enhance international influence。Cui Baoguo, a professor at the School of Journalism and Communication of Tsinghua University, believes，The core of Chinese culture to spread external communication is to build a Chinese cultural discourse system，Create charming、The content of communication with global attractiveness，Improve China's international influence and right to speak。The construction of this discourse system comes from deep understanding Bet365 app download and systematic content of Chinese culture，Based on the structure characteristics of the international communication system，Different narrative strategies should be adopted for the objects of communication and communication platforms for different countries，Dynamic adjustments to feedback according to international communication effect。So，Facing different countries、Target audience、Communication channel，Need layers、Classification takes different narrative strategies，So as to improve the international identity of Chinese culture。

　　Give full play to the function of culturalist paradigm help

On the new journey in the new era，News Communication should respond to adhere to the Chinese cultural position，Realize "Second Combination"，Demand in the era of practicing the concept of human destiny community。Jia Wenshan, a professor at the School of Culture Communication of Shandong University (Weihai), believes，New Cultural Communication Construction should be based on the theory of symbiotic and common relationship between culture and communication as a cognitive framework，Make the basic principle of Marxism with Chinese excellent traditional culture，Demonstrate culture's communication ability and influence。

President of the Chinese Society of News History、Vice Dean of the School of Journalism of Renmin University of China, Wang Runze believes，New Culture Communication is inspiring bet365 Play online games for the concept of the Yuan Dynasty，Promote people's perception of the concept of news from the text level to the cultural level，Fully understand the cultural attributes of the news。It should be established different from culture、Cultural Communication based on the core theory of communication science and the consciousness of meta -issues。New Culture Communication should pay attention to from utensils、Cultural content at the level of behavior to affect different groups' understanding of institutional culture and values。

Culturalist paradigm is reshaping cultural communication research。Shi Xu, director of the Contemporary Chinese discourse Research Center of Hangzhou Normal University, believes，Cultural discourse research laid the foundation for cultural communication innovation，The industry has produced a number of breakthroughs in Western barriers、Inheritant Eastern Wisdom、Care peaceful development、The results of pursuit of cultural innovation，It is becoming an emerging force to promote the development of philosophy and social sciences。

　　Follow the scientific and technological revolution embedding cultural communication effect

Cultural communication is an important promotion force for social progress and civilization development。Accelerate at globalization、Information technology is changing today，The boundary of cultural communication bet365 Play online games continues to broaden，Forms and contents are increasingly rich and diverse。Liu Bing, director of the Department of Journalism, Shandong University (Weihai) University of Culture Communication, said，New Culture Communication is born in this era.，New areas that become the joint exploration of the academic circles、New Title。New Culture Communication is not only the continuation and development of traditional cultural communication theory，It is even more about the phenomenon of current and future cultural communication、Deep insights and forward -looking layouts of regular strategy and influence。We have to pay attention to media technology innovation，In -depth analysis of the value transmission of cultural value under technical changes、Fundamental changes in the construction and acceptance method。

Director of the Digital Media Arts and Research Office of the School of Arts of Renmin University of China introduced the changes and prospects brought by hybrid technology。In the process of forming a new productive productive forces dominated by scientific and technological innovation，Mixed Reality (MR) as an emerging technology that combines virtual reality (VR) and augmented reality (AR)，Provide users with immersive、New experience of interactive -style。Professor Jin Yuanpu, a professor at the School of Arts of Renmin University of China，Digital Technology、Big Data、Cloud transmission has created an increasingly bet365 best casino games powerful medium，In -depth mediaization from political elements、Cultural elements、Cultural elements、Life elements and even spiritual world shaped society，Including a profound impact of international community communication。Director of the National Cultural Innovation Research Center of Fudan University, Meng Jian believes，Media is not only a tool for information transmission，It also shaped human perception、Delivery method and cognitive mode，profoundly affects the historical process of civilization。As a branch of civilization research，The study of media development and modern civilization should attract the attention of the humanities and social sciences。Hong Yu, a professor at the School of Media and International Culture of Zhejiang University, believes，In network space，China actively protects the interests of developing countries，Taking the "Belt and Road" as a practical platform，The purpose of building a community of destiny for network space，Improve global communication order，Expand global common space。

The meeting was sponsored by Shandong University (Weihai) School of Culture Communication。