Digital technology brings social relationship codization
September 19, 2023 at 15:39 Source: "China Social Sciences" September 19, 2023 Issue 2738 Author: Zhang Shuqin Song Qingyu

In recent years,The concept of digital society has become the basic background of researchers for research,It is also deeply changing the interaction relationship between people。The relevant research focus gradually gradually follows the question of whether it is used,What kind of technical questions are used。People’s daily economic relationships depend on e -commerce platforms,Interactive interaction with the government can be implemented through various government applets and APPs,Interpersonal relationships are expanded and maintained through various communication software and social media platforms。More and more social actions need to be implemented through digital technology,Social phenomenon that can be coded by computer programs。

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Code of social relations,It is a display form that reappears or regulate social relations through computer language,Then the context of social relations is converted into a technology -the process of social integration phenomenon。For example,Social relationships maintained through communication software and social media,It has both the characteristics of social methods and digital technology regulation of human action.。On the one hand,We will see the basic social logic of human beings still exist,For example, "Follow", "Become a Friend", "Social Master" and other basic expressions; on the other hand,,Digital technology constitutes the basic logic of the above social action: you must click "Follow" to see the other party's activities; you must "become friends" with the consent of others,can realize real -time communication; you must speak in a way in line with social platforms,Only get the traffic given by the platform。

Bet365 lotto review On the question of "encodation" of understanding social relations,You need to pay attention to the following two problems。

First,Digital technology regulation and reconstruction of social relations has become the norm。According to the "Statistics Report of the 51st China Internet Development Status" released by the China Internet Information Center,Chinese netizens per week per week to access the Internet for 26.7 hours,The average daily online is nearly 4 hours。If you work for 8 hours、Sleep 8 hours is the standard calculation,A considerable number of people spend more than half of the spare time on the Internet,That is, the extension of people's social relationships has been deeply bundled with digital technology。Therefore,Discussion on social relations in the future,Discussions that should be gradually involved in digital technology,Discussion of what kind of digital technology intervention is turned,Then analyze the means and direction of digital technology coding social relations。

Second,Social actors' recognition of coding social relations is a prerequisite for discussion。Whether a social relationship is coded,Is it not based on whether this social relationship can be converted into code by digital technology,Instead, whether the social relationship that is transformed into code is really played among multi -party actors。For example,Try to achieve digital governance of the countryside,Created a twin digital village online with digital technology,But if the villagers are unwilling to use the above system in daily life,Digital system becomes a floating project。Different degree of recognition of social relations in different subjects,It will also cause misplaced cognition of the same social relationship in the interaction process。For example,For the "Internet Aboriginal" group,All kinds of instant messaging software and social media platforms constitute an important part of real social,and gradually evolved bet365 best casino games a complicated online social etiquette。but,For groups growing in the previous digital society,Online social activities are more like an illusory social relationship,Such groups are more preferred to maintain social relationships through the social relationship between the opposite side of the line,Usually also cares about online social etiquette instead of online social etiquette。Therefore,Discussion of the coding of social relationships must be expanded in the situation where social relations occur。

  Code and expand social relations matching and affect paths 

One of the consequences of encoding social relationships,It is a action mode that enables social relations to be understood by digital technology,Then form a path to expand social relationship matching and the scope of influence。This relationship expansion path is implemented through the following three mechanisms。

First,The structuralization brought by coding makes it compare between various types of social relations。Compared with the social relationship activity that was not originally difficult to leave,The relationship between the digital platform has more obvious standardization features。For example,We can pass through the number of public figures、Click rate、Forces such as forwarding numbers to compare the influence of public figures; interacting frequency in instant messaging software through measurement、Chat file size、Whether to put on the top and other indicators to measure interpersonal relationships alienate。Although each indicator of them has a certain degree of letter effect,But the total energy source formed after encoding the total energy sources continuously provided various new indicators,and to a certain extent to evidence with each other。This structured trend not only provides a measure of metering of social relations,More consensus for social culture,People regard it as an important indicator for bet365 best casino games measuring a social relationship,and further carry out subsequent social communication activities according to the above indicators。

Next,The data brought by coding makes the social relationship form can be quickly passed。In a digital platform,All social interaction and relationships can be converted into data stream,These data streams can be passed and stored in an instant、Analysis、Treatment and match。Data -based social relationships are no longer limited to fixed geographical location or time,Then the wide range of interpersonal relationship matching mode。The niche needs of the narrow and matching space in the social network opposite the local side of the local face,The form of a large -scale subculture group is formed online with the form of data。In recent years,With the diversification of the concept of the youth group,Dating software、Marriage website has gradually become one of the main ways for young people to develop romantic relationships,This also illustrates that diversified value orientation requires more coding social relations to support。

Last,The situation brought by coding enables social relations to be embedded in more scenarios。When social relations are pulled away as a specific code,This means that social relations can be placed in more coded social situations。Take the behavior of promoting public welfare participation as an example,When social relations are mainly expanded in instant messaging software,Platform square can be used to encourage users to forward public welfare information,Promote other users in the online social network of users to participate in public welfare operations。Platform Fang can also create interesting online public welfare scenes,Inspired users to maintain continuous attention to public welfare activities。The important prerequisite for the above behavior can exert the effect,It is a social relationship that realizes the transfer to the digital world through coding,Once you enter Bet365 app download the digital world,Social relations in other scenarios become easy to achieve。

  The "Social Relationship" brought about by the coding 

With the development of digital technology,More and more social relations can be encoded,Another social consequences caused by is that entity people are gradually peeled from social relations,More and more people do not need to experience "social relations" through interaction with real people。Especially after the development of artificial intelligence technology,The degree of virtual "social relations" formed by digital technology is further improved,Accelerated the process of the above -mentioned alternative to the entity,Specifically reflected in the following three aspects。

First,Virtual "social relations" presents social affinity better than the average person。The degree of socialization of individuals usually has differences,Through various social places,People usually can only achieve limited socialization。With the development of artificial intelligence technology,Virtual person based on a large number of real -line real interactive data learning,The degree of socialization it presents,or social affinity,It may gradually exceed a considerable part of real human beings。Especially when people realize social risks such as discrimination such as discrimination in artificial intelligence,Adjustment of the model generated by the model,It will further improve the social affinity of the model。Therefore,In the near future,in a virtual "social relationship" may be more "comfortable" than facing entities。

Second,Virtual "social relations" has more data capabilities for "social"。Compared with the interpersonal interaction of various types of information,Virtual "social relations" can record micro information in the process of social interaction,If consumer preferences、User's habit settings, etc.,Analysis of the traces of users,Bet365 lotto review Optimized adjustment of interactive direction of social relations。Chat robot Eliza in the 1960s has been able to select the conversation content through the prompts set by programmers,and make the real person chatting with it feel its empathy。June 2022,The Lamda dialogue developed by Google has also possessed the ability to pick up information from the language of the chat object to form interaction,Let an engineer believe that the program is a soul。In the processing of interactive object information,Virtual "social relations" may fully surpass real interpersonal relationships。

third,Virtual "social relations" is more likely to generate technical risks that surpass the current social cognition。Based on the above ability advantage,Virtual "social relations" can provide 24 -hour uninterrupted interaction、High personal experience and rich social scene,It can also start a series。This flexibility、Diversity and dominance experience,Accelerated the process of people relying on emotions to transform from entity people to virtual human transformation。but,How this virtual "social relationship" will profoundly affect the social form that has been developed around the entity for thousands of years,What kind of social solution risk is implicit,At present, the knowledge system of social sciences has not yet given accurate answers。

Very true,Digital technology is far from reaching the degree of re -creation of digital people with human logic,But the coding process of social relations for 30 years,Make digital technology already capable of making a considerable part of the interaction with virtual human interaction intentionally or unintentionally as a real social relationship,People and machines have moved towards "mutual life"。How to deal with the social relationship form of no real person,and predict its derived social risks and structural changes,It will be an important issue for future research。

  (This article is the Study on the Research Mechanism of Health Concepts in Digital Equipment Applications "(20CSH057) phased achievement) 

(Author is an associate professor at the School of Social and Psychology of the Central University of Finance and Economics; postdoctoral post -doctoral school of Public Management of Hohai University) 

Editor in charge: Cui Bohan
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