In recent years，With information、The continuous development of numbers and network technology，We have gradually entered the full media media、All media media、All media media、Full -Effect Media is the all -media era。From the original portal website，To the "Three Microles" today、Big Data、Cloud computing and artificial intelligence，Not only is the speed of change getting faster and faster，and the various values ​​contained in the value also gradually appeared。General Secretary Xi Jinping emphasized when presiding over the 12th collective study of the Political Bureau of the CPC Central Committee: "Promote media integration and development、Construction of all media has become an urgent topic we face。"" Various complex phenomena in the current network space，We urgently need to establish position consciousness，Using media integration as the starting point，The mission task that closely focuses on the new era network propaganda and ideological work，Optimized structure、Optimized structure、Guming power，Comprehensively improving the publicity and ideological work ability of the Internet field。

First is to promote melting with "through"，Constructing a media matrix in interconnection。bet365 best casino games New and old media is not here to disappear，Instead, this long iteration relationship。Faced with the increasingly rich new situation of the media，We should properly handle Bet365 lotto review the relationship between various media resources，Simply added from the past to integration with each other。On the one hand，Persist in moving as first，Build a mobile publicity platform。Party and government agencies at all levels, especially propaganda departments, should work hard to adapt to information technology、New development of network technology，Actively conform to the new situation of media development on the basis of existing portals，Actively open Weibo、WeChat public account and mobile app，Provide netizens in time with more real and objective、Information content with distinctive views，In the process of realizing "information finding people", firmly occupy public opinion guidance、Thought leaders、Cultural inheritance、Serving the people's communication system。On the other hand，Adhere to innovation as a key，Make full use of TV、Journal、Newspaper、Books and other traditional media。Both the traditional media should be explained in theoretical explanation、Unique advantages of thorough reasoning，It is necessary to continuously combine information technology to promote the innovation and development of traditional media，Use mobile phone report、Create a database，The above network embedded Bet365 lotto review network realizes integration and common，Digitalization of continuously promoting the traditional media carrier、Network。Interconnection，You need to open the barriers of various communication media，Realize the mutual conversion of various media resources、Interconnection。It is necessary to actively use the network connection、Follow each other to realize the interconnection between new media，You have to use the portal website、Data search to strengthen the interoperability between traditional media;，It is also necessary to be provided with the key delivery of offline; both the image of the network space must be、Dynamic display of virtualization，It is also necessary to have specificization in real society、Realized comprehensive presentation。

The second is to promote melting with "combined"，Simultaneous public opinion。Mainstream public opinion is inseparable from the support of mainstream media、Leading of mainstream value。Growing mainstream public opinion in the entire media era，Must be clear，Comprehensive force，The banner clearly adheres to the correct political direction、Public opinion orientation、Value orientation，Through the concept、Content、Form、Method、means and other innovations，Make the quality and level of the positive publicity significantly improved。First，Taking the media team integration as the starting point。On the one hand，Taking the media bet365 best casino games literacy training of the talent team as the entry point，Break the system barrier between the construction of different media teams，Provides strong talent support for network propaganda; on the other hand，Strengthen the communication and interaction between different media practitioners，Cultivate more all -media type、Expert -type reporter。Next，Taking content fusion as a carrier。The key is to collect it in news、Edit、distribution、Receiving、Actively introduce artificial intelligence technology in the feedback，Structural reform of the supply side of information production，Create can highlight the network features、"Central Kitchen" reflecting the needs of netizens，Unity of diversity and direction of information content production、Unified political and life -like、Unification of wide nature and pertinence。again，Guarantee of mechanism integration。The convenience of using new media information、Fast and instantaneous characteristics，Organizational barriers that break the system of propaganda ideology work system and mechanism，With the help of new media, transform the past -level organizations into flat organizations，Reorganization and optimization of the organizational structure and workflow of network propaganda work flow，Construction of interoperability interoperability、Up and down Unicom、The network propaganda work system coordinated left Bet365 lotto review and right，True the maximum variable of the Internet has become the largest increase in our career development。

Third is to promote melting with "Xie"，Grabbing the common management and building clear space。With the continuous development of network information technology and the continuous improvement of netizens' participation awareness，In the process of strengthening the governance of network space, we must establish global concepts and systematic thinking，Change the management system of "emergency -punishment" in the past，Construct a modern governance system that is compatible with the construction of a socialist modernization country，Realize the transformation from management to governance。First，Coordinated operation。On the one hand，Taking the publicity and ideological work of the Internet as the core，Rebons and recreates the work process of network propaganda ideology; on the other hand,，Do a good job of supporting support and guarantee，Party committees and governments at all levels should follow policy support、Fund allocation、Talent Guarantee and other aspects to increase the advancement of media integration and development。Next，Coordinated development。Starting point with the specific tasks undertaken by various media at this stage，Hurry up the top -level design of the system，It is necessary to deal with Bet365 lotto review the relationship between the central media and the local media，It is necessary to deal with the relationship between the official media and the business platform，It is necessary to deal with the relationship between popular media and professional media，to form a resource set、Reasonable structure、Different development、Coordinated and efficient all -media communication system。again，Coordinated governance。Give full play to the company、University and Scientific Institute、Think tank and other functions，Gathering the whole social forces to work together to promote online information; actively build the party committee leader、The government is responsible、Enterprise implementation、Social Supervision、The network governance system participated by the diverse subject of self -discipline。

Current，Only strengthening network space governance，Actively promote the concept of online publicity、Content、Form、Method、means and other innovations，can the mainstream media have strong communication capabilities、Guidance、Influence、Trustworthiness，Formation of online and offline concentric circles，Make all people in the ideal beliefs、Value concept、Moral concept is tightly united together，Then the powerful power of the people of all ethnic groups across the country to achieve the Chinese dream of the great rejuvenation of the Chinese nation。

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(The author is the director of the Teaching and Research Center of the Marxism College of Zhejiang University、Associate Professor)