Culture is the soul of a country and nation。bet365 sign up offer is an outstanding representative of my country’s traditional culture，Its existence form is non-material、The goal is to meet people’s cultural needs、Traditional cultural expressions that are passed down from generation to generation。Our common folk literature、Traditional Art、Traditional Sports、Traditional Medicine、Traditional drama、Traditional dance、Folk customs and etiquette all belong to the category of bet365 sign up offer。Cultural industry is the general term for the industry category whose main activities are the production and provision of cultural products, cultural services and other spiritual products。It is integrated with cultural heritage，Related cultural industries have been formed。With the Internet、Big data、Extensive application of modern information technology such as artificial intelligence，We are ushering in a rapidly developing information age，How to carry out the inheritance of bet365 sign up offer、Promoting the development of intangible cultural industries is a major issue before us。

　　bet365 sign up offer strategy

Inheriting and protecting bet365 sign up offer through digital means。The digital inheritance of bet365 sign up offer is through digital means，Organizing the bet365 sign up offer、Classification、Record、Edit、Management and Reproduction，Carry out diversification、Multiple levels、Comprehensive dynamic inheritance protection，Realizing cross-border traditional cultural resources、Cross-platform、Interdisciplinary cooperation and sharing。First, establish a national bet365 sign up offer digital resource library。Unified planning by the state，Recorded by number、Digital Survey、Digital restoration、Number Interpretation、Digital integration and other methods，Gather fragmented information，Achieve digital and visual modeling，Perform three-dimensional reconstruction and vivid reproduction。The second is to establish a regional bet365 sign up offer genetic information database。According to actual conditions in various places，Use digital technology to the core elements of local bet365 sign up offer，such as graphic symbols、Typical patterns、Regional attributes、Characteristics of the times、Systematic identification of color systems, etc.、Specialized classification、Permanent storage and one-stop retrieval，For the inheritance and protection of bet365 sign up offer、Laying a solid foundation for dynamic dissemination and development and utilization。

Inheriting and protecting bet365 sign up offer through legal means。Law plays an important role in the protection of bet365 sign up offer。Pass legislation on bet365 sign up offer，A complete legal protection mechanism can be established，Building a systematic intellectual property protection system。Japan is the first country in the world to carry out bet365 sign up offer protection。As early as 1871，Japan has promulgated the "Preservation Guidelines for Ancient Artifacts"，Strengthen all-round protection of ancient artifacts handed down from ancient times，This is Japan’s first cultural heritage protection bill；1950，Japan has enacted the "Cultural Properties Protection Law"，This is an important code for the protection of Japanese cultural heritage，It writes all types of cultural heritage into law。2003，UNESCO adopts the Convention for the Safeguarding of the bet365 sign up offer，The concept and scope of bet365 sign up offer are defined in detail。my country has the richest bet365 sign up offer resources。2011，Our country promulgated the "bet365 sign up offer Law"，Building an intellectual property protection system for bet365 sign up offer，Provides solid legal protection for the inheritance and protection of bet365 sign up offer。

Inheriting and protecting bet365 sign up offer through educational means。bet365 sign up offer is traditional culture centered on people。Facing changes in the information environment，Strengthening the inheritance and protection of bet365 sign up offer，Need to understand both culture and art as well as digital technology、Comprehensive talents with both theoretical knowledge and practical experience，This requires education to cultivate talents。On the one hand, it is to give full play to the role of school education in the inheritance and protection of bet365 sign up offer。Incorporate the inheritance and protection of bet365 sign up offer into the school’s professional setting and curriculum system，Opening the major of bet365 sign up offer，Compiling professional textbooks on bet365 sign up offer，Attract students to join the cause of bet365 sign up offer，Cultivation of more outstanding inheritors of bet365 sign up offer。On the other hand, it is to build an bet365 sign up offer research platform。Relying on universities and scientific research institutes，Establishing an experimental platform for the inheritance and protection of bet365 sign up offer，Carry out research on the standardization of bet365 sign up offer，Strengthening international research cooperation on bet365 sign up offer，Establish open、Public、Interactive international dialogue and exchange mechanism，Promote international research on bet365 sign up offer。

　bet365 sign up offer Strategy

Strengthen the brand building of intangible cultural industry，Improve the market influence of intangible culture。bet365 sign up offer is a cultural "brand" that has been condensed through long-term accumulation of cultural elements and credibility。Build an intangible cultural industry brand，Enhance the market influence of bet365 sign up offer，First, we must seize the inheritor as the key to creating a brand。There are many "time-honored", "century-old stores" and other old brands in my country's bet365 sign up offer，We must give full play to the key role of inheritors in building cultural brands。Inheritors understand the characteristics of their own brands，Master the traditional skills of the brand，Combining traditional brands with modern technology with an open mind，Create a new brand，Expand brand effect。Second, we must seize traditional skills, which are the core of brand creation。Play the unique role of traditional skills，Combining traditional skills with modern technology，Enhance the brand characteristics of bet365 sign up offer，Create an excellent bet365 sign up offer brand。Third, we must grasp the cultural spirit, which is the foundation for creating a brand。Obtain cultural essence from bet365 sign up offer，Absorb cultural and artistic nutrients，With rich and colorful cultural spiritual elements，Promote the charm of bet365 sign up offer，Create something with Chinese characteristics、Chinese style、Chinese style intangible cultural industry brand。

Strengthening technological innovation in the intangible cultural industry，Improve the competitiveness of intangible cultural products。Intangible cultural industry can only continue to carry out scientific and technological innovation，In order to enhance the competitiveness of intangible cultural products。The first is to use modern technology to enhance the value of intangible cultural products。Put Internet+、VR、AR and other high-tech scientific and technological elements are integrated into the design of intangible cultural products，Promote the combination of traditional cultural elements and modern technology，Enhance the charm of intangible cultural products，Enhance the value of intangible cultural products。The second is to use modern technology to improve the production capacity of the intangible cultural industry。The traditional intangible cultural industry has a single product、Small production scale、Problems such as low efficiency，Use modern technology to promote the transformation of bet365 sign up offer from hand-made to mechanized production，Expand the scale of intangible cultural industry，Improving the production efficiency of the intangible cultural industry。Finally, use modern technology to promote the integration of intangible cultural industries。Expand development channels for intangible cultural industries，Strengthen the integration and penetration of bet365 sign up offer and other cultural industries，Increase cross-industry derivatives of intangible cultural industry，Improving the development and innovation system of intangible cultural products。

Increase investment in intangible cultural industries，Enhancing the vitality of the development of intangible cultural industries。In the process of industrialization of my country’s intangible culture，Lack of funds is the most prominent problem hindering industrial development。On the one hand, we must increase the support of government financial funds。Depending on regional differences、Cultural differences formulate development strategies for intangible cultural industries，Include special funds to promote industrial development into the government budget，Via Sponsorship、Subsidy、Bonuses and other methods，Increase the government’s capital investment，Establishing an intangible cultural industry gathering area，Creative development of intangible cultural industries。On the other hand, we must attract extensive participation from social funds。We need to expand the sources of funds for the intangible cultural industry，Establish a diversified intangible cultural industry support system，Encourage and support enterprises and institutions、Social groups、Individuals, etc. through donation、Establishing funds and other methods，Actively participate in the development of intangible cultural industries，Make it self-operated、Self-development、Self-restraint、Market entities that are responsible for their own profits and losses。Through industrialized management and market-oriented operation，Promote the sustainable development of intangible cultural industries，Making bet365 sign up offer full of vitality。

(Author’s unit: School of Foreign Languages, Yan’an University)