Culture is the soul of a country and nation。Intangible Cultural Heritage is an excellent representative of my country's traditional culture，Taking intangible material as a form、Meeting people's culture needs to be a goal、The traditional cultural expression form that is inherited from generation to generation。Our common folk literature、Traditional Art、Traditional Sports、Traditional Medicine、Traditional Drama、Traditional Dance、Folklore etiquette, etc., belong to the category of intangible cultural heritage。Cultural industry is the general name of the industry category category category category with spiritual products such as production and providing cultural products and cultural services。It aggregates with cultural heritage，It has formed a cultural industry related to it。With the Internet、Big Data、Wide application of modern information technology such as artificial intelligence，We ushered in an information age for high -speed development，How to carry out intangible cultural heritage inheritance、Promoting the development of intangible material cultural industries is a major issue in front of us。

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Inherit and protect intangible cultural heritage with digitalization。Digital heritage of intangible cultural heritage is through digital means，Sort out intangible cultural heritage、Classification、Record、Edit、Management and reproduction，Develop diversified、Multi -layered、Comprehensive bet365 best casino games dynamic inheritance protection，Cross -borders to realize traditional cultural resources、Cross -platform、Cross -disciplinary cooperation and sharing。First, establish a national intangible cultural heritage digital resource library。Unified planning from the country，Digital records、Digital survey、Digital restoration、Digital interpretation、Digital integration and other methods，Gather the fragmented information，Implement digital and visual modeling，Perform three -dimensional constant structure and vivid reproduction。Second, establish a regional intangible cultural heritage gene information library。According to the actual situation，Use digital technology to the core element of local intangible cultural heritage，Figure symbol、Typical pattern、Regional attribute、Time Features、Color system and other systematic recognition、Specialized classification、Permanent preservation and one -stop retrieval，Inheritance protection of intangible cultural heritage、Dynamic communication and development and use laid a solid foundation。

Inherit and protect intangible cultural heritage with legalization。The law plays an important role in the protection of intangible cultural heritage。Legislativeity of the Intangible Cultural Heritage，It can establish a comprehensive legal protection mechanism，Construct a systematic intellectual property protection system。Japan is the earliest country in the world to carry out the protection of intangible cultural heritage。As early as 1871，Japan promulgated the "Ancient Old Word Preservation Party"，Strengthen the comprehensive protection of the old objects of handed down ancientware，This is the first cultural heritage protection bill in Japan; 1950，Japan also bet365 live casino games promulgated the "Cultural and Financial Protection Law"，This is an important code for the protection of Japanese cultural heritage，It writes all types of cultural heritage into the law。2003，UNESCO through the Convention on Protection of Intangible Cultural Heritage，Detailed definition of the concept and scope of intangible cultural heritage。my country's intangible cultural heritage resources are the most abundant。2011，my country promulgated the "Intangible Cultural Heritage Law"，Intellectual property protection system for building intangible cultural heritage，It provides a solid legal guarantee for the protection of the inheritance of intangible cultural heritage。

Inherit and protect intangible cultural heritage with educational means。Intangible Cultural Heritage is a traditional culture with people as the core。Facing changes in the informatization environment，Strengthen the inheritance protection of intangible cultural heritage，Need to understand both culture and art and digital technology、Compound talents with both theoretical knowledge and practical experience，This requires educational means to cultivate talents。On the one hand, the role of school education in the protection of intangible cultural heritage inheritance。Naid the protection content of intangible cultural heritage inheritance into the school's professional settings and curriculum system，Open Intangible Cultural Heritage Professional，Writing a professional textbook for intangible cultural heritage，Attract students to join the cause of intangible cultural heritage，Cultivate more outstanding inheritors for intangible cultural heritage。On the other hand, build an intangible cultural heritage research platform。Relying on universities and research institutes，Establishing an intangible cultural heritage inheritance bet365 best casino games protection experimental platform，Study on standardization of intangible cultural heritage，Enhance the international research cooperation of intangible cultural heritage，Create open、Public、Interactive international dialogue exchange mechanism，International research on promoting intangible cultural heritage。

　Development Strategy

Strengthen the creation of intangible cultural industry brands，Enhance the influence of the intangible cultural market。Intangible cultural heritage is a cultural "brand" that has accumulated long -term cultural elements and reputation.。Create an intangible cultural industry brand，Market influence of improving intangible cultural heritage，1 The key to grasp the inheritor's creation brand。There are many old brands such as "old names" and "century -old shops" in my country，The key role of the inheritance in the construction of cultural brands。The inheritor understands its own brand characteristics，Master the brand's traditional skills，Combining traditional brands with modern technology with an open mind，Create a new brand，Expand the brand effect。Second, we must seize the core of the brand creation brand。The unique role of traditional skills，Combining traditional skills with modern technology，Enhance the characteristics of intangible cultural heritage brand，Create an excellent intangible cultural heritage brand。Third, we must seize the fundamental creation of cultural spirit。Get cultural essence from intangible cultural heritage，Absorption of culture and art nutrients，With a variety of cultural spiritual elements，Propaganda of intangible cultural heritage charm，Create the creation of Chinese characteristics、Chinese style、China's Qi School's intangible cultural industry brand。

bet365 best casino games Strengthening scientific and technological innovation of intangible cultural industry，Enhance the competitiveness of intangible cultural products。Intangible cultural industries can only continue to carry out technological innovation，can improve the competitiveness of intangible cultural products。First of all。Turn the Internet+、VR、AR and other high -tech scientific and technical elements integrate into intangible cultural product design，Promoting the combination of traditional cultural elements and modern technology，Enhance the charm of intangible cultural products，Enhance the value of intangible cultural product。Followed by using modern technology to improve the production capacity of intangible cultural industries。Traditional intangible cultural industries exist in a single product、Small production scale、Low efficiency and other issues，Use modern technology to promote intangible cultural heritage from manual production to mechanized production and transformation，Expand the scale of intangible cultural industries，Improve production efficiency of intangible cultural industries。Finally, use modern technology to promote the integration of intangible cultural industries。Expand the development channel of intangible cultural industry，Strengthen the integration of intangible cultural heritage and other cultural industries，Increase the intangible cultural industry cross -industry derivatives，Improve the innovation system for the development of intangible cultural products。

Increase investment in intangible cultural industry funds，Improve the vitality of the development of the intangible cultural industry。Improve the vitality of the development of the intangible cultural industry，Lack of funds is the most prominent problem that hinders industrial development。On the one hand, we must increase bet365 best casino games the support of government financial funds。Depending on geographical differences、Cultural differences formulate the development strategy of intangible cultural industry，Special funds that promote industrial development are included in the government's fiscal budget，Past sponsorship、subsidy、bonus and other methods，Increase the government's capital investment，Establish an intangible cultural industry gathering area，Creative development of intangible cultural industry。On the other hand, we must attract the extensive participation of social funds。To broaden the source channel of funds for intangible cultural industries，Establish a diversified intangible cultural industry support system，Encourage and support enterprises and institutions、Social Group、Personal pass donation、Establishing funds, etc.，Actively participate in the development of intangible cultural industry，Make it independent operation、Self -Development、Self -constraint、Market entity of self -profit and loss。Through industrial operation and marketization operation，Promote the sustainable development of the non -material cultural industry，Make the intangible cultural heritage glowing vitality。

(Author Unit: Academy of Foreign Languages ​​of Yan'an University)