In the field of literary bet365 online casino app，With the penetration of digital technology into humanities research activities，Medium for academic data storage、Vector、The search method has become digital、Intelligent transformation，Big data promotes cultural evolution and the formation of a new paradigm of literary bet365 online casino app，Reshaping the cultural environment for literary and artistic research。

Data and human civilization are born together。2008，Nature magazine published a series of papers on big data research，Big data begins to become a cross-humanities subject、Art、Natural Sciences、Analysis methods in multiple interdisciplinary disciplines such as systems science。There are two prerequisites for the intervention of big data in literary bet365 online casino app。First, criticize the diversity of data。Academic bet365 online casino app in existing traditional academic journals，Weibo again、Short message on WeChat、Cool、Cool “micro-bet365 online casino app”，There is also online community irrigation、Complaint、Video barrage and other diversified forms。The second is the “hyperlink” of critical resources。The popularity of mobile smart media enables everyone to become a critical data producer，The subject of bet365 online casino app has changed from a single "celebrity-led" to "many voices"。Multiple sources、Polymorphic comments form a bet365 online casino app-centered circle around the artwork through "hyperlinks"、A "hyperlink" library containing overloaded information，This constitutes the information basis of big data literary bet365 online casino app。

Big data represents a scientific view of literary bet365 online casino app based on empirical research。First，Literary bet365 online casino app in the digital age through database query、Keyword search，And hot spots for bet365 online casino app of search engine analysis，Scientifically predict the development trend of literature and art，Promotes literary and artistic research from a research perspective、A profound change from critical methods to aesthetic logic。On the object of bet365 online casino app，Big data bet365 online casino app moves from the center of works to the interdisciplinary study of the relevance of works；On the method of bet365 online casino app，Implemented by traditional stochastic analysis、Transformation from microscopic analysis to macroscopic grasp and insight。Big data has to a certain extent promoted literary bet365 online casino app from data retrieval to empirical research、The revolution of visual image analysis，This is a text analysis of traditional literary bet365 online casino app、Supplement and improvement of logical thinking and questionnaire methods，Greatly improved the level of literary bet365 online casino app。Secondly，Big data as an inductive experience、Scientific tools to describe the current situation and predict the future，Provides rich literature and information for literary critics。Such as the click rate of the work、Reprint rate、Preferences and aesthetic tendencies of readers of different ages、Attention to different topics, etc.，Can intuitively reflect the true aesthetic experience of most appreciators，Can quickly and objectively grasp the whole picture of a certain work，Improve the scientificity and accuracy of literary bet365 online casino app，Get rid of researchers due to personal experience、Limitations caused by biases such as knowledge structure and emotional likes and dislikes。Also，Big data technology reveals the connections between different disciplines，Driving the death of closed literary bet365 online casino app limited by professionalism，Literary bet365 online casino app must be in line with market economy、Consumer Culture、Media culture、Anthropology、Integration of psychology and other disciplines，And then promote literary bet365 online casino app to cultural bet365 online casino app。

Current，Literary bet365 online casino app in the era of big data still faces chaos such as "depoliticization", "devaluation" and "dehistoricization"，Use data analysis to replace the critic’s perception of the work、Experience and empathy，Castrated the value recognition that people should have、Critical and reflective skills，"Blunting" people's sensory acuity and aesthetic appreciation。“Data-centered theory” can easily transform literary bet365 online casino app into “media bet365 online casino app” and “traffic bet365 online casino app”。“Popular is beautiful”-this kind of disregard for the value dimension，Easy to get into entertainment、Weird and kitsch。Big data provides necessary reference data for literary bet365 online casino app、Indicator，But big data does not mean “full data”，Not even equal to “real data”；Big data provides the basis for “objective interpretation”，It will also cause "value obscuration" of the text。Therefore，Big data literary bet365 online casino app needs to be “disenchanted”。

First，People are the subject and logical starting point of literary bet365 online casino app，The most attractive thing about literary and artistic works is the integration of consciousness、Emotion、Imagination as one artistic expression、Infectiousness and creativity。The aesthetics of literary bet365 online casino app、Humanistic traits，Decided that it cannot be equivalent to scientific research based on empirical data。The change from case samples to full-text research certainly brings the possibility of gaining insight into the whole picture of art，But it also weakens or eliminates people’s dominant position in bet365 online casino app，Ignoring sociality、Historic，Literary bet365 online casino app is likely to go astray into "humanization" or even "dehumanization"。Secondly，Big data enriches and supplements the methods of literary bet365 online casino app，But not the arbiter of final value。Purely technical analysis of “eyeballs are value” and “flow is indicators” will only turn literary bet365 online casino app into a slave to the market，Not only is it ineffective in literary and artistic creation、Appreciation plays its due guiding and leading role，Values ​​that are easy to share with the public、Adverse effects caused by aesthetic taste，This results in the lack of publicity in literary bet365 online casino app。Also，From the perspective of the relationship between data and aesthetics，The principle of "the minority obeys the majority" cannot be mechanically transplanted into literary and artistic aesthetic activities。The purpose of literary bet365 online casino app is to reshape a new understanding in sensory experience and spirit、The way to experience and grasp the world。Healthy aesthetic taste is by no means based on the number of people，It is reflected in the openness of the soul、The richness of emotion。“Majority” in data does not mean aesthetic “correctness”，Big data cannot be the criterion for literary bet365 online casino app。

In summary，Big data literary bet365 online casino app is a “double-edged sword”。On how to make big data the essence of revealing art、The law of creation creates an opportunity to create a new paradigm of literary bet365 online casino app，How to prevent literary bet365 online casino app from becoming cold data and losing the warmth of humanity、Even towards the denial of human value，We still have a long way to go。

　(This article is a phased result of the National Social Science Fund’s major project “Research on Literary bet365 online casino app in the ‘Micro Era’” (19ZD02))

(The author is a professor at the School of Liberal Arts, Southwest University)