In the field of literary criticism，With digital technology penetration of humanistic research activities，The medium stored in academic data、carrier、Digitalization occurred in the search method、Intelligent transformation，Big data promotes the formation of new paradigms of cultural evolution and literary criticism，Reborn the cultural environment of literary research。

Data and human civilization are accompanied by each other。2008，Nature magazine published a series of papers on big data research，Big data starts to become a humanities、Art、Natural Science、Analysis method of multiple interdisciplinary disciplines such as system science。Big data intervention in literary and art criticism has two prerequisites。First is the diversification of criticism of data。Academic criticism in traditional academic journals，There are Weibo、Short on WeChat、Cool、Shuang's "micro criticism"，Irrigation in the Internet community、Tucao、Video barrage and other diversified Bet365 app download forms。The second is the "hyperlink" of criticism of resources。The popularity of mobile intellectual media enables everyone to become criticized data producers，Critical subjects have changed from a single "celebrity dominance" to "public noise"。Multi -source、Multi -morphological comments The "hyperlinks" form formed a criticism centered on art works、The "hyperlink" document resource library containing overload information，This constitutes the information basis for big data literary criticism。

Big data represents an concept of scientific literary criticism with empirical research as a paradigm。First，Literary criticism in the digital era query through the database、Keyword search，and the hotspot of search engine analysis，Scientific prediction of the development trend of literary and art，Promoting literary research from research vision、Critical methods to profound changes in aesthetic logic。On the object of criticism，Big data criticism from the interdisciplinary research from the center of the work to the association of the work; in terms of criticism method，Realized a traditional random analysis、Micro -discriminating analysis to the transformation of insight into the macro bet365 live casino games of the book。Big data has promoted literary criticism from the data retrieval of literature to empirical research、Revolution of visual image analysis，This is the analysis of the text criticism of traditional literature and art、Logical speculation and the supplement and improvement of questionnaire methods，greatly improved the level of literary criticism。Next，Big Data as an inductive experience、Describe the status quo and predict future scientific tools，Provided rich literature and information for literary critics。Click rate of the work、reprint rate、The preferences and aesthetic tendencies of readers of different ages、Follow of different themes, etc.，Can intuitively reflect the real aesthetic experience of the vast majority of admirers，You can quickly and objectively grasp the full picture of a certain work，Raise the scientific and accuracy of literary criticism，Get rid of the researcher due to personal experience、The limitations caused by knowledge structure and emotional and evil bias。Another，Big data technology reveals the association between different disciplines，Make the closed literary criticism of professionalism and death to death，Literature and bet365 live casino games art criticism must be with the market economy、Consumer Culture、Media Culture、Anthropology、Integration of disciplines such as psychology，Then push literary criticism and move towards cultural criticism。

Current，Literary criticism in the era of big data is still facing chaos such as "de -political", "de -value" and "de -historicalization"，Data analysis instead of critics' perception of the work、Experience and empathy，Casting the value recognition of the person you deserve、Criticism and reflection ability，"Pastolation" people's sensory acuity and aesthetic appreciation force。"Data Center Theory" can easily transform literary criticism into "media criticism" and "traffic criticism"。"Popularity is Beauty" -Thien this kind of indifference to value dimensions，Entertainment easily、Weekly and Mevil。Big data provides necessary reference data for literary criticism、indicator，But big data is not equal to "full data"，It is not equal to "real data"; big data provides the basis for "objective interpretation"，will also cause the "value cover" of the text。Therefore，Big data literary criticism needs to be "removing charm"。

First，People are the main and logical starting points of literary criticism，bet365 best casino games The most attractive thing of literary works is to merge consciousness、Emotional、Imagination of artistic expression、Infectious and creativity。Aesthetics of literary criticism、Human traits，It determines that it cannot be equivalent to scientific research based on data empirical。The change from the sample of the case to the whole study, of course, brings the possibility of understanding the whole picture of art，But it has also weakened or eliminated the subject status of people in criticism，Ignore social、Historical，Literary criticism is likely to enter the "unmanned" and even "non -humanization".。Next，Big data is the rich and supplement of literary criticism methods，But it is not a ruling of the ultimate value。Pure technical analysis of "eyeball is value" and "traffic is indicator" will only make literary criticism into a slave to the market，It not only cannot create literary creation、Appreciation plays the guidance and leading role，It is also easy to give the public value concept、Aesthetic fun brings adverse effects，As a result, the lack of literary criticism of publicity。Another，From the perspective of the relationship between data and aesthetics，The principle of "a few obedience to Bet365 lotto review the majority" cannot be mechanically transplanted into the literary aesthetic activities。The purpose of literary and artistic criticism is to reshape a new understanding of experience and spirit、Experience and grasp the world。Healthy aesthetic taste is by no means the number of people as the standard，but reflected as the openness of the soul、Emotional richness。The "majority" on the data does not mean the "correct" of aesthetics，Big data cannot be a criterion for literary criticism。

To sum up，Big data literary criticism is a "double -edged sword"。For how to make big data reveal the nature of art、Creative rules and then create a new paradigm for literary criticism，How to prevent literary criticism from being reduced to cold data and losing human nature、Even to the negation of human value，We still have a long way to go。

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(The author is a professor at the School of Arts of Southwest University)