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Language Service helps improve the image of China in South Asian countries

April 17, 2020 00:20 Source: "China Social Sciences", April 17, 2020, No. 1909 Author: Xu Juan

　　Although most South Asian countries are neighboring with China，However, due to the relationship between geography and politics，long -term cognition and understanding of China has always been limited。Since the implementation of the "Belt and Road" initiative，China's overseas cognition continues to rise，The spread of China's image has played a positive role in promoting，China's image of South Asian countries has also been changed to a certain degree。

　　The "Belt and Road" initiative has developed steadily，Communication in various countries still needs to be strengthened。Some scholars point out，Language is an important foundation for promoting and promoting the "five -pass"，"Belt and Road" requires language paving。You can further do a good job of language service work from the following aspects，Promote the interoperability of China and South Asian countries，Improve the image of China。

　　1. International Education in Chinese。Take the Confucius Institute as an example。Practice indicates，Confucius Institute as a window for foreigners to understand China，Its teaching activities have played a positive role in improving China's influence and national bet365 best casino games image。South Asian countries，Bhutan and Maldives have not yet established Confucius Institute and Confucius Classroom，The remaining five countries set up 13 Confucius Institutes、13 Confucius Classroom。It is reported，The teaching of the Confucius Institute and the Confucius Classroom in South Asia can no longer meet the increasingly rising local Chinese learning needs，If the Confucius Institute at the University of Kandu, Nepal often receives an application from India and Bhutan Chinese learners。For this，China should increase communication with South Asian countries，The power of the construction of the "Belt and Road"，Realize the full coverage of the Confucius Institute and the Confucius Classroom、Full landing。At the same time，You can carry out Chinese moody class、Develop Chinese Learning APP, etc.，Make up for the lack of teachers。

　　In addition，To expand the cultural exchanges of Chinese people and South Asia，Promote localization of Chinese teachers in South Asian countries，Relevant departments also set up the Confucius Institute scholarship scholarship in South Asian National Chinese Teacher Class，Training South Asian students to study in China，After entering the school, return to China as a Chinese teacher。

　　2. Language layout and construction。For the country，"Belt and Road" construction is the most lacking understanding of language、Understanding Culture、talents who understand bet365 live casino games professional knowledge。The language status of South Asian countries is more complicated，Most of them are multi -ethnic、Multi -language countries。In addition to emphasizing the importance of English as a general language China，It should also strengthen the construction of various non -common words，Important languages covering South Asian countries。Beijing University of Foreign Languages and other universities have made planning，It is planned to open all non -common language for the establishment of diplomatic relations with my country in 2020，Cultivate Fu language type、Compound high -level international non -general language。

　　China as the sponsor and important builder of the "Belt and Road" initiative，Try to try to determine Chinese as one of the universal languages of the "Belt and Road" construction，Expand the important position of Chinese governments and main construction areas along the country along the line，Make sure that Chinese in critical areas、The dominant position and role in the main documents and international conferences。It can be promoted to enter the country's basic education system along the "Belt and Road" countries，One of the types of foreign language education as the starting point，Make long -term strategic plan。

　　3. Translation industry。In recent years，film and television works、Online novels become popular internationally，China should also pay attention Bet365 lotto review to the development of South Asia market，Using local language translation excellent repertoire，Exchange through the program、column cooperation and other modes to realize the implementation of the product，Cooperation in related talent training，Help Chinese culture soft power and the spread of Chinese image in South Asia。

　　Sri Lanka students who have been studying for a doctorate in Communication University of China have translated the "Thirty -Six" into Sangha Luo，Published in Sri Lanka。At the same time, in order to learn Chinese language、History and Culture，He has watched nearly a hundred Chinese TV series，I think film and television dramas are better ways to understand China，I hope to broadcast it on Sri Lanka TV as soon as possible，Let more people know China。In this regard，The Chinese Film Festival with South Asian State in the early stage may be a good start。

　　4. Tourism。Tourism has always had certain civil diplomatic functions in national exchanges，It should be strengthened to strengthen tourism cooperation as an important part of promoting humanistic exchanges。South Asia and other countries have unique cultural and tourism resources，It is developing into an emerging tourist destination in China and the world。and South Asia with many people，It will also become an important potential customer market in China。For this，The domestic tourism industry should focus on public transport、Bet365 lotto review Infrastructure、Strengthening language services such as the construction of scenic spots，Practitioners in the basic service industry should master the basic words，Create a good language environment for tourists coming to China。

　　5. The media industry。Popular Media plays an important role in shaping the national image and construction identity。The spread of China's image in South Asian countries also requires various propaganda media to form a joint force，Do full articles in the two publicity areas of domestic and international propaganda。The people of early South Asian countries mainly learned about China through Western media，Now China International TV、"China Daily" and "People's Daily" (overseas version) is also increasingly strengthened。The construction of the “Belt and Road” should be used，Continue to add corresponding channels and sections，Create a batch of multi -language at the same time、Newspapers such as newspapers and periodicals that can be distributed and deep into South Asian countries，For the founding of the construction of the construction of the Silk Road Economic Belt and the Journal of the Silk Road History and Culture、Economic Newspapers、Cultural newspapers，Incorporate the life of the local people，Greed the way to understand China。

　　In addition，New media and self -media are also spreading Chinese culture、New platform and carrier for shaping China's image，Provides the possibility of enriching the Chinese bet365 best casino games knowledge of the audience。Make good use of local media channels，The local language tells the Chinese story in the local language，Effects are often more grounded than official media，More influential。

　　Regardless of all walks of life，No matter what language is used，Be sure to focus on the big place，Starting from a young age，Strive for precision、Appropriate。Be careful for some sensitive words，Before "going out", you should review it again in the first instance，Cute，Avoid misunderstandings and disputes，thus affecting the overall situation。

　　China's national image construction is a complex system project，Common participation of government departments at all levels and all people。Under the background of the construction of the “Belt and Road”，Every Chinese is the spokesperson of the image of Chinese image，You should actively take responsibility、Contributions; every foreign friend is an ambassador for Chinese and foreign exchanges，It should also make good use of language advantages，Help Chinese and foreign mutual trust。

　　(This article is the "Double First -class" Construction Support Project "Belt and Road" South Asian National Language Policy and Chinese International Communication Research (CUC18QB24 "(CUC18QB24)、Central university basic scientific research business fees special funds project (CUC2019B035) phased results)

　　(Author Unit: School of Humanities, Chinese University of China)

Editor in charge: Changchang